Yongzhong Yang
- Sociology and Political Science
- Marketing top 10%
- Strategy and Management top 10%
- Museology top 2%
- Organizational Behavior and Human Resource Management
- Co-authors
- Mohsin ShafiXiaoting SongYu ZhangJunrong LiuZhiyi ChenRui ChenHina FatimaBin Lv
- Topics
- Digital Marketing and Social Media (8 papers)Consumer Behavior in Brand Consumption and Identification (7 papers)Consumer Retail Behavior Studies (5 papers)
In The Last Decade
Yongzhong Yang
25 papers receiving 332 citations
Hit Papers
Peers
Comparison fields: 5 of 93
- Sociology and Political Science 103
- Marketing 88
- Strategy and Management 67
- Museology 55
- Organizational Behavior and Human Resource Management 40
Countries citing papers authored by Yongzhong Yang
This map shows the geographic impact of Yongzhong Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yongzhong Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yongzhong Yang more than expected).
Fields of papers citing papers by Yongzhong Yang
This network shows the impact of papers produced by Yongzhong Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yongzhong Yang. The network helps show where Yongzhong Yang may publish in the future.
Co-authorship network of co-authors of Yongzhong Yang
This figure shows the co-authorship network connecting the top 25 collaborators of Yongzhong Yang. A scholar is included among the top collaborators of Yongzhong Yang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yongzhong Yang. Yongzhong Yang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 4 | |
| 3 | 2 | |
| 4 | 1 | |
| 5 | 8 | |
| 6 | 3 | |
| 7 | 5 | |
| 8 | 3 | |
| 9 | 14 | |
| 10 | 1 | |
| 11 | 3 | |
| 12 | 8 | |
| 13 | 6 | |
| 14 | 17 | |
| 15 | 28 | |
| 16 | 41 | |
| 17 | 36 | |
| 18 | Preservation of Cultural Heritage Embodied in Traditional Crafts in the Developing Countries. A Case Study of Pakistani Handicraft Industrybreakdown → | 108 |
| 19 | 5 | |
| 20 | 2 |
About Yongzhong Yang
Yongzhong Yang is a scholar working on Museology, Marketing and Business and International Management, having authored 26 papers that have together received 350 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (5 papers). The work is most often cited by research in Business and International Management (33 citations), Museology (55 citations) and Marketing (88 citations). Yongzhong Yang has collaborated with scholars based in China, Pakistan and Malaysia. Frequent co-authors include Mohsin Shafi, Xiaoting Song, Yu Zhang, Junrong Liu, Zhiyi Chen, Rui Chen, Hina Fatima, Bin Lv, Sajjad Hosain and Huimin Niu. Their work appears in journals such as IEEE Access, Sensors and Frontiers in Psychology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.