Yongzhong Yang

About

Yongzhong Yang is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Yongzhong Yang has authored 25 papers receiving a total of 239 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 10 papers in Sociology and Political Science and 5 papers in Strategy and Management. Recurrent topics in Yongzhong Yang’s work include Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (5 papers). Yongzhong Yang is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (5 papers). Yongzhong Yang collaborates with scholars based in China, Pakistan and Malaysia. Yongzhong Yang's co-authors include Mohsin Shafi, Xiaoting Song, Zhiyi Chen, Rui Chen, Junrong Liu, Yu Zhang, Hina Fatima, Sajjad Hosain, Zhong Lian and Zhang Yu and has published in prestigious journals such as Sensors, IEEE Access and Frontiers in Psychology.

In The Last Decade

Co-authorship network of co-authors of Yongzhong Yang i

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Fields of papers citing papers by Yongzhong Yang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yongzhong Yang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yongzhong Yang. The network helps show where Yongzhong Yang may publish in the future.

Countries citing papers authored by Yongzhong Yang

Since Specialization

Citations

This map shows the geographic impact of Yongzhong Yang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yongzhong Yang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yongzhong Yang more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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