Elena Cedrola

636 total citations
49 papers, 274 citations indexed

About

Elena Cedrola is a scholar working on Marketing, Economics and Econometrics and Strategy and Management. According to data from OpenAlex, Elena Cedrola has authored 49 papers receiving a total of 274 indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 18 papers in Economics and Econometrics and 16 papers in Strategy and Management. Recurrent topics in Elena Cedrola's work include Diverse academic and cultural studies (15 papers), Management, Economics, and Public Policy (15 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Elena Cedrola is often cited by papers focused on Diverse academic and cultural studies (15 papers), Management, Economics, and Public Policy (15 papers) and Consumer Behavior in Brand Consumption and Identification (7 papers). Elena Cedrola collaborates with scholars based in Italy, United States and France. Elena Cedrola's co-authors include Silvio Cardinali, Nebojsa S. Davcik, Piyush Sharma, Søren Askegaard, Byoungho Jin, Chiara Luisa Cantù, Deva Rangarajan, Arun Sharma, Andrea Sestino and Gianluigi Guido and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Retailing and Consumer Services.

In The Last Decade

Elena Cedrola

37 papers receiving 250 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Elena Cedrola Italy 10 111 105 53 43 37 49 274
Antti Sihvonen Finland 9 108 1.0× 123 1.2× 49 0.9× 63 1.5× 38 1.0× 21 294
Carmen Abril Spain 12 182 1.6× 67 0.6× 71 1.3× 101 2.3× 41 1.1× 28 349
Xiaoyong Wei China 8 198 1.8× 98 0.9× 75 1.4× 100 2.3× 21 0.6× 10 339
Isabella Maggioni Italy 10 149 1.3× 41 0.4× 70 1.3× 101 2.3× 24 0.6× 15 293
Isobel Doole United Kingdom 7 76 0.7× 154 1.5× 48 0.9× 57 1.3× 37 1.0× 15 324
Wai Jin Lee Australia 11 167 1.5× 77 0.7× 78 1.5× 128 3.0× 24 0.6× 11 333
John Lanasa United States 8 85 0.8× 128 1.2× 63 1.2× 85 2.0× 15 0.4× 14 312
Owen Wright Australia 9 65 0.6× 115 1.1× 57 1.1× 53 1.2× 13 0.4× 44 285
Markus Vanharanta United Kingdom 8 80 0.7× 150 1.4× 114 2.2× 71 1.7× 13 0.4× 19 285
Nimet Uray Türkiye 11 159 1.4× 43 0.4× 71 1.3× 86 2.0× 24 0.6× 27 366

Countries citing papers authored by Elena Cedrola

Since Specialization
Citations

This map shows the geographic impact of Elena Cedrola's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Elena Cedrola with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Elena Cedrola more than expected).

Fields of papers citing papers by Elena Cedrola

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Elena Cedrola. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Elena Cedrola. The network helps show where Elena Cedrola may publish in the future.

Co-authorship network of co-authors of Elena Cedrola

This figure shows the co-authorship network connecting the top 25 collaborators of Elena Cedrola. A scholar is included among the top collaborators of Elena Cedrola based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Elena Cedrola. Elena Cedrola is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Cedrola, Elena, et al.. (2025). The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences. Journal of Retailing and Consumer Services. 84. 104202–104202. 8 indexed citations
2.
Cedrola, Elena, et al.. (2023). Empowering Cultural Heritage through Digitalization Strategies and Metaverse Implementation. U-PAD Unimc - Open Digital Publications (University of Macerata).
3.
Cardinali, Silvio, et al.. (2023). Buying centers and emerging developments: the SME perspective. Journal of Business and Industrial Marketing. 39(5). 995–1007. 1 indexed citations
4.
Cedrola, Elena, et al.. (2022). Gender stereotype and Influencers’ role in genderless fashion. U-PAD Unimc - Open Digital Publications (University of Macerata). 5(1). pp317–320. 1 indexed citations
5.
Sestino, Andrea, et al.. (2022). Emotional Analysis in Designing Tourism Experiences Through Neuromarketing Methods: The Role of Uncontrollable Variables and Atmosphere: A Preliminarily Study. International Journal of Marketing Studies. 14(1). 114–114. 2 indexed citations
6.
Cantù, Chiara Luisa, et al.. (2021). Heritage marketing e valorizzazione del territorio: il percorso verso l'innovazione sostenibile nel settore tessile e moda. U-PAD Unimc - Open Digital Publications (University of Macerata). 11–30. 2 indexed citations
7.
Cedrola, Elena, et al.. (2019). E-tourism: Chinese and Western competition. 1. 1–150.
8.
Jin, Byoungho & Elena Cedrola. (2019). Process Innovation in the Global Fashion Industry. U-PAD Unimc - Open Digital Publications (University of Macerata). 3 indexed citations
9.
Cedrola, Elena, et al.. (2018). Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model. Journal of Global Fashion Marketing. 9(3). 223–236. 11 indexed citations
10.
11.
Jin, Byoungho & Elena Cedrola. (2016). Fashion Brand Internationalization. Palgrave Macmillan US eBooks.
12.
Cedrola, Elena, et al.. (2012). Piccole e medie imprese e internazionalità: strategie di business, relazioni, innovazione. Sinergie Italian Journal of Management. 85(85). 71–92. 2 indexed citations
13.
Cedrola, Elena, et al.. (2012). Storia, economia, cultura, modelli di business e di marketing per operare con successo in Cina. 1–299.
14.
Cedrola, Elena, et al.. (2011). Le imprese italiane in Cina: modelli di business emergenti. 165–210. 1 indexed citations
15.
Cedrola, Elena, et al.. (2010). Italian small and medium enterprises in China. Relationships and cultural distances throughout the supply chain. BOA (University of Milano-Bicocca). 1–20. 1 indexed citations
16.
Cedrola, Elena, et al.. (2009). The Italian SMEs in the International context. A model to succeed in the global arena. U-PAD Unimc - Open Digital Publications (University of Macerata). 52. 1–24. 1 indexed citations
17.
Cedrola, Elena, et al.. (2009). Internet for Franchising: Current Use and Areas of Improvement—Results of an Empirical Research. Journal of Euromarketing. 18(1). 5–21. 9 indexed citations
18.
Cedrola, Elena, et al.. (2008). Piccole e medie imprese italiane oltre confine: un indagine empirica. 1(9). 1–23. 1 indexed citations
19.
Cedrola, Elena. (2005). Il marketing internazionale per le piccole e medie imprese. U-PAD Unimc - Open Digital Publications (University of Macerata). 1–358. 5 indexed citations
20.
Cedrola, Elena. (1994). Direct Marketing: il marketing di relazione nella banca. U-PAD Unimc - Open Digital Publications (University of Macerata). 1. 53–79.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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