Yongqiang Sun
- Information Systems and Management top 0.1%
- Technology Adoption and User Behaviour 55
- Marketing top 0.5%
- Consumer Behavior in Brand Consumption and Identification 11
- Communication top 0.5%
- Knowledge Management and Sharing 28
- Computer Science Applications top 0.5%
- Online Learning and Analytics 8
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- Customer Service Quality and Loyalty 16
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- Digital Marketing and Social Media 65
- Impact of Technology on Adolescents 20
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- AI in Service Interactions 8
In The Last Decade
Yongqiang Sun
123 papers receiving 4.4k citations
Hit Papers
Peers
Comparison fields: 5 of 147
- Information Systems and Management 2.0k
- Marketing 1.0k
- Communication 705
- Computer Science Applications 457
- Organizational Behavior and Human Resource Management 717
Countries citing papers authored by Yongqiang Sun
This map shows the geographic impact of Yongqiang Sun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yongqiang Sun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yongqiang Sun more than expected).
Fields of papers citing papers by Yongqiang Sun
This network shows the impact of papers produced by Yongqiang Sun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yongqiang Sun. The network helps show where Yongqiang Sun may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Yongqiang Sun, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2025 | 1 | |
| 3 | 2025 | 0 | |
| 4 | 2024 | 0 | |
| 5 | 2024 | 10 | |
| 6 | 2024 | 14 | |
| 7 | 2023 | 1 | |
| 8 | 2021 | 8 | |
| 9 | Dual Process, Buffering/Coping Effects, and Reciprocal Dynamics: A Social Demands-Resources Model of SNS Discontinuance | 2019 | 1 |
| 10 | 2019 | 166 | |
| 11 | Differentiating Watching and Posting Behaviors in Danmaku Video Websites: The Effects of Perceived Value and Sense of Virtual Community | 2018 | 3 |
| 12 | 2018 | 4 | |
| 13 | 2018 | 105 | |
| 14 | REVISIT THE INFORMATION ADOPTION MODEL BY EXPLORING THE MODERATING ROLE OF TIE STRENGTH: A PERSPECTIVE FROM CONSTRUAL LEVEL THEORY | 2016 | 2 |
| 15 | The Role of Social Media in Collaborative Learning: A Coordination Perspective | 2016 | 7 |
| 16 | ANTECEDENTS OF EMPLOYEES’ EXTENDED USE OF ENTERPRISE SYSTEMS: A PROACTIVE BEHAVIOR PERSPECTIVE | 2014 | 2 |
| 17 | Investigating the Non-Linear Relationships in the Expectancy Theory: The Case of Crowdsourcing Marketplace | 2012 | 13 |
| 18 | Privacy-Personalization Paradox in Adoption of Mobile Health Service: The Mediating Role of Trust | 2012 | 22 |
| 19 | Does content relevance lead to positive attitude toward websites? exploring the role of flow and goal specificity | 2009 | 2 |
| 20 | USING SOCIAL NETWORK ANALYSIS AS A STRATEGY FOR E-COMMERCE RECOMMENDATION | 2009 | 18 |
About Yongqiang Sun
Yongqiang Sun is a scholar working on Information Systems and Management, Communication and Marketing, having authored 139 papers that have together received 4.6k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (65 papers), Technology Adoption and User Behaviour (55 papers), Knowledge Management and Sharing (28 papers), Impact of Technology on Adolescents (20 papers), Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (11 papers), Online Learning and Analytics (8 papers) and AI in Service Interactions (8 papers). The work is most often cited by research in Information Systems and Management (2.0k citations), Marketing (1.0k citations) and Communication (705 citations). Yongqiang Sun has collaborated with scholars based in China, Hong Kong and Spain. Frequent co-authors include Nan Wang, Xiao‐Liang Shen, Xi Zhang, Xitong Guo, Kai H. Lim, Yulin Fang, Yangjun Li, Zeyu Peng, Yiming Zhao and Patricia Ordóñez de Pablos. Their work appears in journals such as Scientific Reports, Journal of Business Research and Computers in Human Behavior.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.