Yioula Melanthiou

923 total citations
37 papers, 576 citations indexed

About

Yioula Melanthiou is a scholar working on Sociology and Political Science, Marketing and Strategy and Management. According to data from OpenAlex, Yioula Melanthiou has authored 37 papers receiving a total of 576 indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Sociology and Political Science, 13 papers in Marketing and 9 papers in Strategy and Management. Recurrent topics in Yioula Melanthiou's work include Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (5 papers). Yioula Melanthiou is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (5 papers). Yioula Melanthiou collaborates with scholars based in Cyprus, Italy and France. Yioula Melanthiou's co-authors include Ioanna Papasolomou, Demetris Vrontis, Alkis Thrassou, Eleni Constantinou, Tommaso Pucci, Anastasios Zopiatis, Lorenzo Zanni, Dorra Yahiaoui, Mohamed Sellami and Hela Chebbi and has published in prestigious journals such as Journal of Business Research, International Journal of Contemporary Hospitality Management and British Food Journal.

In The Last Decade

Yioula Melanthiou

33 papers receiving 525 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Yioula Melanthiou Cyprus 12 248 155 153 110 88 37 576
Jessica Lichy France 13 277 1.1× 128 0.8× 108 0.7× 55 0.5× 89 1.0× 53 601
Denise J. Luethge United States 11 202 0.8× 235 1.5× 124 0.8× 87 0.8× 51 0.6× 16 534
K C Patrick Low Australia 14 221 0.9× 80 0.5× 179 1.2× 191 1.7× 72 0.8× 152 794
Alma Mintu‐Wimsatt United States 15 194 0.8× 73 0.5× 150 1.0× 158 1.4× 49 0.6× 37 525
Estela Núñez‐Barriopedro Spain 16 283 1.1× 265 1.7× 190 1.2× 116 1.1× 37 0.4× 47 696
Olaleke Ogunnaike Nigeria 13 109 0.4× 119 0.8× 220 1.4× 146 1.3× 62 0.7× 85 630
Robert Rugimbana Australia 17 205 0.8× 256 1.7× 256 1.7× 159 1.4× 51 0.6× 46 686
Tinashe Chuchu South Africa 14 262 1.1× 212 1.4× 82 0.5× 57 0.5× 79 0.9× 87 621
Datis Khajeheian Iran 16 352 1.4× 193 1.2× 118 0.8× 95 0.9× 23 0.3× 42 605
Bronwyn P. Wood United Arab Emirates 13 462 1.9× 186 1.2× 99 0.6× 47 0.4× 35 0.4× 32 716

Countries citing papers authored by Yioula Melanthiou

Since Specialization
Citations

This map shows the geographic impact of Yioula Melanthiou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yioula Melanthiou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yioula Melanthiou more than expected).

Fields of papers citing papers by Yioula Melanthiou

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yioula Melanthiou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yioula Melanthiou. The network helps show where Yioula Melanthiou may publish in the future.

Co-authorship network of co-authors of Yioula Melanthiou

This figure shows the co-authorship network connecting the top 25 collaborators of Yioula Melanthiou. A scholar is included among the top collaborators of Yioula Melanthiou based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yioula Melanthiou. Yioula Melanthiou is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Uzunboylu, Naziyet, Demetris Vrontis, Yioula Melanthiou, & Ioanna Papasolomou. (2024). The Growing Complexity of COBRAs: A Systematic Review. Springer proceedings in business and economics. 103–122.
2.
Ntais, Christos, et al.. (2023). Medical Cannabis Brand Architecture: Establishing its Roots in Pharmaceutical Marketing. International Journal of Economics and Business Administration. XI(Issue 1). 165–189.
3.
Ntais, Christos, et al.. (2023). Medical Cannabis: Modeling a Destigmatization Process for its Candidacy to Become a Pharmaceutical Brand. EUROPEAN RESEARCH STUDIES JOURNAL. XXVI(Issue 1). 612–633. 1 indexed citations
4.
Vrontis, Demetris, et al.. (2022). Building Corporate Reputation through Social Media Marketing Efforts: The Mediating Role of Corporate Brand Credibility. International Journal of Internet Marketing and Advertising. 1(1). 1–1. 1 indexed citations
5.
Melanthiou, Yioula, et al.. (2021). Is tourism and hospitality education supporting sustainability?. Worldwide Hospitality and Tourism Themes. 13(6). 744–753. 15 indexed citations
6.
Uzunboylu, Naziyet, Yioula Melanthiou, & Ioanna Papasolomou. (2020). Hello Brand, let’s take a selfie. Qualitative Market Research An International Journal. 23(1). 109–121. 15 indexed citations
7.
Chebbi, Hela, Dorra Yahiaoui, Mohamed Sellami, Ioanna Papasolomou, & Yioula Melanthiou. (2019). Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France. Journal of Business Research. 119. 209–217. 44 indexed citations
8.
Papasolomou, Ioanna, et al.. (2018). Internal CSR practices within the SME sector in Cyprus from the employees' perspective - challenges and prospects. Global Business and Economics Review. 20(5/6). 634–634. 2 indexed citations
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Zopiatis, Anastasios, et al.. (2016). Developing a Country‐wide Tourist Loyalty Scheme: A Barren Landscape. International Journal of Tourism Research. 18(6). 579–590. 1 indexed citations
12.
Kokkinaki, Angelika, et al.. (2015). Integrating Open Educational Resources to Foster Serious Games and Gamification Design Principles. 23. 2 indexed citations
13.
Melanthiou, Yioula, et al.. (2015). Social media uptake in Cyprus - or is it just a new fad?. International Journal of Technology Marketing. 10(3). 312–312. 5 indexed citations
14.
Melanthiou, Yioula, et al.. (2015). The Use of Social Network Sites as an E-Recruitment Tool. Journal of Transnational Management. 20(1). 31–49. 90 indexed citations
15.
Ioannou, Myria & Yioula Melanthiou. (2015). The Effect of Interaction Quality on Trust, Loyalty and Cross-Selling. RePEc: Research Papers in Economics. 4(1). 1–14. 2 indexed citations
16.
Melanthiou, Yioula, et al.. (2014). Corporate Reputation Through Strategic Corporate Social Responsibility: Insights From Service Industry Companies. Journal of Promotion Management. 20(4). 470–480. 21 indexed citations
17.
Melanthiou, Yioula. (2014). Success Through Innovation, Reputation, and Location. Journal of Promotion Management. 20(4). 411–412. 3 indexed citations
18.
Papasolomou, Ioanna & Yioula Melanthiou. (2012). Social Media: Marketing Public Relations’ New Best Friend. Journal of Promotion Management. 18(3). 319–328. 107 indexed citations
19.
Vrontis, Demetris, Alkis Thrassou, & Yioula Melanthiou. (2007). A contemporary higher education student-choice model for developed countries. Journal of Business Research. 60(9). 979–989. 134 indexed citations
20.
Vrontis, Demetris, Despo Ktoridou, & Yioula Melanthiou. (2007). Website Design and Development as An Effective and Efficient Promotional Tool: A Case Study in the Hotel Industry in Cyprus. Research Repository (University of Gloucestershire). 2(3-4). 125–139. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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