What Drives Consumer Shopping Behavior in Live Streaming Commerce
- Authors
- Xiaoyu XuQi Li
In The Last Decade
doi.org/w9701254 →Countries where authors are citing What Drives Consumer Shopping Behavior in Live Streaming Commerce
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About What Drives Consumer Shopping Behavior in Live Streaming Commerce
This paper, published in 2020, received 310 indexed citations . Written by Xiaoyu Xu and Qi Li covering the research area of Sociology and Political Science and Marketing. It is primarily cited by scholars working on Sociology and Political Science (226 citations), Marketing (212 citations), Information Systems and Management (151 citations), Organizational Behavior and Human Resource Management (68 citations) and Management Information Systems (18 citations). Published in Journal of electronic commerce research.
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This paper is also available at doi.org/w9701254.