Wonseok Oh
Impact in
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- Technology Adoption and User Behaviour
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- Outsourcing and Supply Chain Management
Papers in
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- Technology Adoption and User Behaviour 21
- Marketing 20
- Consumer Market Behavior and Pricing 16
- Co-authors
- Sangyong JeonHyeokkoo Eric KwonMichael J. GallivanByungtae LeeKyung-Hee LeeJoung W. KimAlain PinsonneaultChitu Okoli
- Journals
- Information Systems Research (14 papers)Journal of the Association for Information Systems (10 papers)Journal of Management Information Systems (10 papers)MIS Quarterly (5 papers)Production and Operations Management (2 papers)
- Partner nations
- South KoreaUnited StatesCanada
In The Last Decade
Wonseok Oh
67 papers receiving 1.7k citations
Peers
Comparison fields: 5 of 95
- Information Systems and Management 353
- Management Information Systems 427
- Marketing 438
- Communication 292
- Strategy and Management 507
Countries citing papers authored by Wonseok Oh
This map shows the geographic impact of Wonseok Oh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wonseok Oh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wonseok Oh more than expected).
Fields of papers citing papers by Wonseok Oh
This network shows the impact of papers produced by Wonseok Oh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wonseok Oh. The network helps show where Wonseok Oh may publish in the future.
Co-authors
The 25 scholars most cited alongside Wonseok Oh, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 0 | |
| 2 | 2023 | 1 | |
| 3 | 2023 | 6 | |
| 4 | 2021 | 8 | |
| 5 | Alexa, Buy Me a Movie!Â: How AI Speakers Reshape Digital Content Consumption and Preference | 2018 | 7 |
| 6 | Picture Perfect: An Image Mining of Advertising Content and Its Effects on Social Targeting | 2018 | 2 |
| 7 | 2018 | 2 | |
| 8 | ICT Challanges and Opportunities in Building a 'Bright Society' | 2018 | 2 |
| 9 | Reading Minds from Reading Patterns: A Field Experiment on the Effectiveness of Consumption-based Targeting in E-BookMarkets | 2017 | 1 |
| 10 | Efficacy of a Health App for Obesity and Overweight Management: A Hidden Markov Model | 2017 | 1 |
| 11 | Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme | 2017 | 1 |
| 12 | One-Sided Competition in Two-Sided Social Platform Markets? An Organizational Ecology Perspective | 2015 | 3 |
| 13 | Nature or nurture? An analysis of rational addiction to mobile social applications | 2014 | 3 |
| 14 | 2013 | 24 | |
| 15 | 2012 | 106 | |
| 16 | 2007 | 30 | |
| 17 | The Moderating Effect of Context on the Market Reaction to it Investments | 2005 | 2 |
| 18 | Membership Dynamics and Network Stability in the Open-Source Community: The Ising Perspective. | 2004 | 5 |
| 19 | The Effects of Firm Characteristics on Investor Reaction to IT Investment Announcements | 2001 | 19 |
| 20 | Analyzing it Outscoring Relationships as Alliances Among Multiple Clients and Vendors | 1998 | 29 |
About Wonseok Oh
Wonseok Oh is a scholar working on Information Systems and Management, Marketing, Strategy and Management, Leadership and Management and Management Information Systems, having authored 74 papers that have together received 1.8k indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (21 papers), Digital Marketing and Social Media (19 papers), Consumer Market Behavior and Pricing (16 papers), Digital Platforms and Economics (15 papers), Innovation and Knowledge Management (7 papers), Outsourcing and Supply Chain Management (7 papers), Knowledge Management and Sharing (6 papers) and Business Strategy and Innovation (5 papers). The work is most often cited by research in Information Systems and Management (353 citations), Management Information Systems (427 citations), Marketing (438 citations), Communication (292 citations) and Strategy and Management (507 citations). Wonseok Oh has collaborated with scholars based in South Korea, United States and Canada. Frequent co-authors include Sangyong Jeon, Hyeokkoo Eric Kwon, Michael J. Gallivan, Byungtae Lee, Kyung-Hee Lee, Joung W. Kim, Alain Pinsonneault, Chitu Okoli, Sang Pil Han and Mike Gallivan. Their work appears in journals such as Information Systems Research, Journal of the Association for Information Systems, Journal of Management Information Systems, MIS Quarterly and Production and Operations Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.