William Applebaum

860 total citations
34 papers, 555 citations indexed

About

William Applebaum is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, William Applebaum has authored 34 papers receiving a total of 555 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Management of Technology and Innovation. Recurrent topics in William Applebaum's work include Consumer Retail Behavior Studies (7 papers), Management and Marketing Education (3 papers) and Marketing and Advertising Strategies (3 papers). William Applebaum is often cited by papers focused on Consumer Retail Behavior Studies (7 papers), Management and Marketing Education (3 papers) and Marketing and Advertising Strategies (3 papers). William Applebaum collaborates with scholars based in United States and Japan. William Applebaum's co-authors include Saul B. Cohen, James E. Vance, Marshall I. Goldman, Stanley C. Hollander, Walter J. Salmon, Robert D. Buzzell, Theodore Shabad, Ray A. Goldberg, Richard F. Vancil and Subhash C. Jain and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Economic Geography.

In The Last Decade

William Applebaum

32 papers receiving 472 citations

Peers

William Applebaum
William Applebaum
Citations per year, relative to William Applebaum William Applebaum (= 1×) peers Jean‐Pierre van der Rest

Countries citing papers authored by William Applebaum

Since Specialization
Citations

This map shows the geographic impact of William Applebaum's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by William Applebaum with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites William Applebaum more than expected).

Fields of papers citing papers by William Applebaum

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by William Applebaum. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by William Applebaum. The network helps show where William Applebaum may publish in the future.

Co-authorship network of co-authors of William Applebaum

This figure shows the co-authorship network connecting the top 25 collaborators of William Applebaum. A scholar is included among the top collaborators of William Applebaum based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with William Applebaum. William Applebaum is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
2.
Applebaum, William, et al.. (1973). Geography, Marketing, and Urban Growth. Geographical Review. 63(1). 136–136. 1 indexed citations
3.
Jain, Subhash C., et al.. (1972). Strategy Problems of Mass Retailers and Wholesalers. Journal of Marketing. 36(2). 104–104. 1 indexed citations
4.
Applebaum, William, et al.. (1969). A Geography of Marketing: Integrative Statement. Journal of Marketing Research. 6(3). 379–379. 2 indexed citations
5.
Applebaum, William. (1969). Store Location Strategy Cases. Medical Entomology and Zoology. 12 indexed citations
6.
Applebaum, William, et al.. (1968). Guide to Store Location Research : With Emphasis on Super Markets. 9 indexed citations
7.
Applebaum, William. (1966). Methods for Determining Store Trade Areas, Market Penetration, and Potential Sales. Journal of Marketing Research. 3(2). 127–127. 64 indexed citations
8.
Applebaum, William. (1965). Can Store Location Research Be a Science?. Economic Geography. 41(3). 234–234. 28 indexed citations
9.
Applebaum, William, et al.. (1964). Cases in food distribution. 1 indexed citations
10.
Applebaum, William. (1964). A NEW APPROACH TO MAPPING STORE FACILITIES. The Professional Geographer. 16(1). 9–11. 1 indexed citations
11.
Applebaum, William & Saul B. Cohen. (1961). THE DYNAMICS OF STORE TRADING AREAS AND MARKET EQUILIBRIUM1. Annals of the Association of American Geographers. 51(1). 73–101. 32 indexed citations
12.
Applebaum, William. (1961). Teaching Marketing Geography by the Case Method. Economic Geography. 37(1). 48–48. 4 indexed citations
13.
Cohen, Saul B. & William Applebaum. (1960). Evaluating Store Sites and Determining Store Rents. Economic Geography. 36(1). 1–1. 34 indexed citations
14.
Applebaum, William & Theodore Shabad. (1953). Geography of the USSR--A Regional Survey. Economic Geography. 29(1). 93–93. 1 indexed citations
15.
Applebaum, William. (1952). The Journal of Marketing: Postwar. Journal of Marketing. 16(3). 294–300. 4 indexed citations
16.
Applebaum, William. (1952). The Journal of Marketing: Postwar. Journal of Marketing. 16(3). 294–294. 1 indexed citations
17.
Applebaum, William. (1952). A Technique for Constructing a Population and Urban Land Use Map. Economic Geography. 28(3). 240–240. 7 indexed citations
18.
Applebaum, William, et al.. (1952). Marketing Research Studies in a Grocery Chain. Journal of Marketing. 17(1). 52–56. 2 indexed citations
19.
Applebaum, William. (1951). Studying Customer Behavior in Retail Stores. Journal of Marketing. 16(2). 172–178. 107 indexed citations
20.
Applebaum, William. (1951). Studying Customer Behavior in Retail Stores. Journal of Marketing. 16(2). 172–172. 48 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026