Sylvie Borau

1.3k total citations · 1 hit paper
16 papers, 411 citations indexed

About

Sylvie Borau is a scholar working on Sociology and Political Science, Marketing and Experimental and Cognitive Psychology. According to data from OpenAlex, Sylvie Borau has authored 16 papers receiving a total of 411 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Sociology and Political Science, 8 papers in Marketing and 5 papers in Experimental and Cognitive Psychology. Recurrent topics in Sylvie Borau's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Evolutionary Psychology and Human Behavior (5 papers) and Media, Gender, and Advertising (3 papers). Sylvie Borau is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Evolutionary Psychology and Human Behavior (5 papers) and Media, Gender, and Advertising (3 papers). Sylvie Borau collaborates with scholars based in France, Norway and Denmark. Sylvie Borau's co-authors include Tobias Otterbring, Samuel Fosso Wamba, Sandra Laporte, Jean‐François Bonnefon, Leïla Elgaaïed‐Gambier, Camilla Barbarossa, Marcelo Vinhal Nepomuceno, Assâad El Akremi, Darius‐Aurel Frank and Panagiotis Mitkidis and has published in prestigious journals such as PLoS ONE, Scientific Reports and Journal of Business Research.

In The Last Decade

Sylvie Borau

16 papers receiving 386 citations

Hit Papers

The most human bot: Female gendering increases humanness ... 2021 2026 2022 2024 2021 50 100 150
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI
    2021 169 citations Sylvie Borau, Tobias Otterbring et al. Psychology and Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Sylvie Borau France 11 137 134 131 94 61 16 411
Sandra Laporte France 8 161 1.2× 116 0.9× 121 0.9× 108 1.1× 15 0.2× 14 408
Yuhosua Ryoo United States 14 237 1.7× 217 1.6× 128 1.0× 82 0.9× 19 0.3× 29 548
Jenny G. Olson United States 6 131 1.0× 136 1.0× 48 0.4× 155 1.6× 41 0.7× 12 353
Jacob D. Teeny United States 10 284 2.1× 152 1.1× 49 0.4× 112 1.2× 45 0.7× 16 522
Run Ren China 10 199 1.5× 73 0.5× 31 0.2× 138 1.5× 54 0.9× 20 504
Rocky Peng Chen Hong Kong 8 259 1.9× 291 2.2× 163 1.2× 216 2.3× 80 1.3× 11 606
Qian Hu China 10 229 1.7× 69 0.5× 176 1.3× 183 1.9× 34 0.6× 13 513
Lewen Wei United States 10 207 1.5× 45 0.3× 70 0.5× 64 0.7× 14 0.2× 28 360
Emily N. Garbinsky United States 11 249 1.8× 254 1.9× 32 0.2× 161 1.7× 58 1.0× 18 529
Dalia L. Diab United States 8 105 0.8× 48 0.4× 24 0.2× 127 1.4× 45 0.7× 14 412

Countries citing papers authored by Sylvie Borau

Since Specialization
Citations

This map shows the geographic impact of Sylvie Borau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sylvie Borau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sylvie Borau more than expected).

Fields of papers citing papers by Sylvie Borau

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sylvie Borau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sylvie Borau. The network helps show where Sylvie Borau may publish in the future.

Co-authorship network of co-authors of Sylvie Borau

This figure shows the co-authorship network connecting the top 25 collaborators of Sylvie Borau. A scholar is included among the top collaborators of Sylvie Borau based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sylvie Borau. Sylvie Borau is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
1.
Borau, Sylvie & Robert Mai. (2025). The gender paradox in pro-environmental engagement: Actionable insights for cause-related marketing and social advocacy campaigns. Journal of the Academy of Marketing Science. 54(1). 228–253. 2 indexed citations
2.
Espinosa, Romain, Sylvie Borau, & Nicolas Treich. (2024). Impact of NGOs’ undercover videos on citizens’ emotions and pro-social behaviors. Scientific Reports. 14(1). 20584–20584. 1 indexed citations
3.
Borau, Sylvie. (2024). Deception, Discrimination, and Objectification: Ethical Issues of Female AI Agents. Journal of Business Ethics. 198(1). 1–19. 13 indexed citations
4.
Borau, Sylvie, et al.. (2022). The prosociality of married people: Evidence from a large multinational sample. Journal of Economic Psychology. 92. 102545–102545. 5 indexed citations
5.
Borau, Sylvie, Tobias Otterbring, Sandra Laporte, & Samuel Fosso Wamba. (2021). The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI. Psychology and Marketing. 38(7). 1052–1068. 169 indexed citations breakdown →
6.
Frank, Darius‐Aurel, et al.. (2021). Drivers and social implications of Artificial Intelligence adoption in healthcare during the COVID-19 pandemic. PLoS ONE. 16(11). e0259928–e0259928. 21 indexed citations
7.
Otterbring, Tobias, et al.. (2021). Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture. Journal of Retailing and Consumer Services. 63. 102738–102738. 17 indexed citations
8.
Borau, Sylvie, Leïla Elgaaïed‐Gambier, & Camilla Barbarossa. (2020). The green mate appeal: Men's pro‐environmental consumption is an honest signal of commitment to their partner. Psychology and Marketing. 38(2). 266–285. 40 indexed citations
9.
Borau, Sylvie & Jean‐François Bonnefon. (2019). Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability. Journal of Business Research. 120. 498–508. 22 indexed citations
10.
Borau, Sylvie & Samuel Fosso Wamba. (2019). Social Media, Evolutionary Psychology, and ISIS: A Literature Review and Future Research Directions. Advances in intelligent systems and computing. 143–154. 4 indexed citations
11.
Borau, Sylvie & Jean‐François Bonnefon. (2017). The Imaginary Intrasexual Competition: Advertisements Featuring Provocative Female Models Trigger Women to Engage in Indirect Aggression. Journal of Business Ethics. 157(1). 45–63. 18 indexed citations
12.
Borau, Sylvie & Jean‐François Bonnefon. (2016). The advertising performance of non-ideal female models as a function of viewers' body mass index: a moderated mediation analysis of two competing affective pathways. International Journal of Advertising. 36(3). 457–476. 25 indexed citations
13.
Borau, Sylvie & Marcelo Vinhal Nepomuceno. (2016). The Self-Deceived Consumer: Women’s Emotional and Attitudinal Reactions to the Airbrushed Thin Ideal in the Absence Versus Presence of Disclaimers. Journal of Business Ethics. 154(2). 325–340. 23 indexed citations
14.
Borau, Sylvie, et al.. (2015). L'analyse des effets de médication modérée:: Applications en marketing. Recherche et Applications en Marketing (English Edition). 30(4). 95–138. 5 indexed citations
15.
Borau, Sylvie, et al.. (2015). L’analyse des effets de médiation modérée : Applications en marketing. Recherche et Applications en Marketing (French Edition). 30(4). 95–138. 20 indexed citations
16.
Borau, Sylvie, et al.. (2015). Analysing moderated mediation effects: Marketing applications. Recherche et Applications en Marketing (English Edition). 30(4). 88–128. 26 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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