Srinivas Venugopal

942 total citations
25 papers, 749 citations indexed

About

Srinivas Venugopal is a scholar working on Business and International Management, Marketing and Economics and Econometrics. According to data from OpenAlex, Srinivas Venugopal has authored 25 papers receiving a total of 749 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Business and International Management, 8 papers in Marketing and 7 papers in Economics and Econometrics. Recurrent topics in Srinivas Venugopal's work include Innovation and Socioeconomic Development (17 papers), Service and Product Innovation (6 papers) and Microfinance and Financial Inclusion (5 papers). Srinivas Venugopal is often cited by papers focused on Innovation and Socioeconomic Development (17 papers), Service and Product Innovation (6 papers) and Microfinance and Financial Inclusion (5 papers). Srinivas Venugopal collaborates with scholars based in United States, Australia and India. Srinivas Venugopal's co-authors include Madhubalan Viswanathan, Madhu Viswanathan, Kiju Jung, Srinivas Sridharan, Robin Ritchie, Raj Echambadi, Anaka Aiyar, Roland Gau, Samuelson Appau and Gordhan K. Saini and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Srinivas Venugopal

22 papers receiving 692 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Srinivas Venugopal United States 15 492 200 192 175 148 25 749
Wei-Loon Koe Malaysia 12 240 0.5× 121 0.6× 464 2.4× 71 0.4× 68 0.5× 58 775
Sara Lindeman Finland 8 273 0.6× 183 0.9× 195 1.0× 69 0.4× 75 0.5× 13 615
Fanny Salignac Australia 12 116 0.2× 112 0.6× 139 0.7× 145 0.8× 80 0.5× 26 617
Etayankara Muralidharan Canada 13 142 0.3× 90 0.5× 309 1.6× 102 0.6× 91 0.6× 31 649
Omar Durrah Oman 15 135 0.3× 66 0.3× 249 1.3× 105 0.6× 196 1.3× 45 744
Mike Bull United Kingdom 12 164 0.3× 87 0.4× 380 2.0× 97 0.6× 243 1.6× 35 784
Geoffrey Desa United States 9 386 0.8× 77 0.4× 609 3.2× 87 0.5× 128 0.9× 11 911
Leif Brändle Germany 9 203 0.4× 63 0.3× 434 2.3× 478 2.7× 152 1.0× 18 1.1k
Alicia Prochotta Germany 5 151 0.3× 46 0.2× 285 1.5× 431 2.5× 118 0.8× 5 830
Teresa E. Dana New Zealand 9 197 0.4× 48 0.2× 415 2.2× 113 0.6× 233 1.6× 26 836

Countries citing papers authored by Srinivas Venugopal

Since Specialization
Citations

This map shows the geographic impact of Srinivas Venugopal's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Srinivas Venugopal with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Srinivas Venugopal more than expected).

Fields of papers citing papers by Srinivas Venugopal

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Srinivas Venugopal. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Srinivas Venugopal. The network helps show where Srinivas Venugopal may publish in the future.

Co-authorship network of co-authors of Srinivas Venugopal

This figure shows the co-authorship network connecting the top 25 collaborators of Srinivas Venugopal. A scholar is included among the top collaborators of Srinivas Venugopal based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Srinivas Venugopal. Srinivas Venugopal is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Riach, Kathleen, et al.. (2025). Embodied Territories: The Gendered‐Classed Economies of Entrepreneurship in India. Journal of Management Studies. 63(1). 133–161. 1 indexed citations
2.
Venugopal, Srinivas, et al.. (2024). Institutional Coadaptation Work: How Refugees and Provisioning Institutions Coadapt in Pursuit of Consumption Adequacy. Journal of Public Policy & Marketing. 44(1). 25–42.
3.
Venugopal, Srinivas, et al.. (2024). Crafting Climate Solutions for Nature-Dependent Subsistence Communities: A Dignity-Centric View. Journal of Macromarketing. 45(2). 299–317.
4.
Venugopal, Srinivas, et al.. (2024). Cutting Fluid pH Value Maintenance in CNC Machine by Arduino Nano. SHILAP Revista de lepidopterología. 529. 4002–4002.
5.
Venugopal, Srinivas. (2023). Big Data – Enhancement in Sports : Exploring the Impact of Technology Integration. 1–3. 2 indexed citations
6.
Venugopal, Srinivas & Ronika Chakrabarti. (2022). How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective. Journal of Macromarketing. 42(2). 292–307. 8 indexed citations
7.
Venugopal, Srinivas. (2021). Envisioning a community‐centric approach to impact assessments in subsistence marketplaces. Journal of Consumer Affairs. 55(1). 118–133. 6 indexed citations
8.
Venugopal, Srinivas, et al.. (2021). Fostering inclusive social innovation in subsistence marketplaces through community-level alliances: An institutional work perspective. Industrial Marketing Management. 97. 21–34. 20 indexed citations
9.
Steinfield, Laurel, Srinivas Venugopal, Samuelson Appau, et al.. (2020). Across Time, Across Space, and Intersecting in Complex Ways: A Framework for Assessing Impacts of Environmental Disruptions on Nature-Dependent Prosumers. Journal of Public Policy & Marketing. 40(2). 262–284. 17 indexed citations
10.
Venugopal, Srinivas & Madhu Viswanathan. (2020). Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts. Journal of Public Policy & Marketing. 40(3). 336–353. 24 indexed citations
11.
Viswanathan, Madhu, Ronika Chakrabarti, P.T.M. Ingenbleek, & Srinivas Venugopal. (2020). Introduction to the special section on subsistence marketplaces. Journal of Consumer Affairs. 55(1). 3–7. 2 indexed citations
12.
Venugopal, Srinivas, et al.. (2019). Scope and challenges faced by Soliga tribes of Biligiri Rangan hills of Chamarajanagar District, Karnataka in livestock rearing. 2 indexed citations
13.
Venugopal, Srinivas, et al.. (2018). Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities. Journal of Business Research. 100. 400–409. 24 indexed citations
14.
Venugopal, Srinivas, et al.. (2017). When Exchange Logics Collide. Journal of Macromarketing. 37(2). 153–166. 24 indexed citations
15.
Venugopal, Srinivas, Madhubalan Viswanathan, & Kiju Jung. (2015). Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces. Journal of Public Policy & Marketing. 34(2). 235–251. 73 indexed citations
16.
Viswanathan, Madhubalan & Srinivas Venugopal. (2015). Subsistence Marketplaces: Looking Back, Looking Forward. Journal of Public Policy & Marketing. 34(2). 228–234. 25 indexed citations
17.
Viswanathan, Madhu, Raj Echambadi, Srinivas Venugopal, & Srinivas Sridharan. (2014). Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems. Journal of Macromarketing. 34(2). 213–226. 105 indexed citations
18.
Viswanathan, Madhu, et al.. (2013). Subsistence and Sustainability. Journal of Macromarketing. 34(1). 8–27. 56 indexed citations
19.
Viswanathan, Madhubalan, Srinivas Sridharan, Robin Ritchie, Srinivas Venugopal, & Kiju Jung. (2012). Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy. Journal of Public Policy & Marketing. 31(2). 159–177. 172 indexed citations
20.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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