Sridhar Manohar

703 total citations
45 papers, 340 citations indexed

About

Sridhar Manohar is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Sridhar Manohar has authored 45 papers receiving a total of 340 indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 20 papers in Sociology and Political Science and 14 papers in Information Systems and Management. Recurrent topics in Sridhar Manohar's work include Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (14 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Sridhar Manohar is often cited by papers focused on Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (14 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Sridhar Manohar collaborates with scholars based in India, Puerto Rico and Nepal. Sridhar Manohar's co-authors include Amit Mittal, Urvashi Tandon, Ajay Mehta, Justin Paul, Carolyn Strong, Geeta Kapur, Ramesh Kumar, Suman Deb, Raiswa Saha and Amit Mittal and has published in prestigious journals such as Journal of Business Research, Environmental Science and Pollution Research and Journal of Services Marketing.

In The Last Decade

Sridhar Manohar

37 papers receiving 320 citations

Peers

Sridhar Manohar
Comparison fields: 5 of 63
  • Marketing 154
  • Sociology and Political Science 104
  • Organizational Behavior and Human Resource Management 101
  • Strategy and Management 99
  • Information Systems and Management 85
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Citations per field, relative to Sridhar Manohar
Sridhar Manohar · 1×
Citations per year, relative to Sridhar Manohar
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Countries citing papers authored by Sridhar Manohar

Since Specialization
Citations

This map shows the geographic impact of Sridhar Manohar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sridhar Manohar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sridhar Manohar more than expected).

Fields of papers citing papers by Sridhar Manohar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sridhar Manohar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sridhar Manohar. The network helps show where Sridhar Manohar may publish in the future.

Co-authorship network of co-authors of Sridhar Manohar

This figure shows the co-authorship network connecting the top 25 collaborators of Sridhar Manohar. A scholar is included among the top collaborators of Sridhar Manohar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sridhar Manohar. Sridhar Manohar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 0
2 9
3 7
4 3
5 1
6 0
7 4
8 0
9 0
10 4
11 1
12 0
13 6
14 8
15 1
16
Factors influencing the buying behaviour of face care products among youth
2
17
Reciprocal Relationship and the Mediating Role between Dimensions of Attitude towards Advertisement (Aad), Brand Attitude (Abr) and Purchase Intention (PI) - A Case Study of Ready-to-Eat Food Products
2
18 1
19
Advertisement attitude, brand attitude and purchase intention - reciprocal and mediation effect study
6
20
Smart Phone Attribute Choice and Brand Importance for Millennial Customers
6

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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