Sanjeev Prashar

1.9k total citations
91 papers, 1.3k citations indexed

About

Sanjeev Prashar is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Sanjeev Prashar has authored 91 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 60 papers in Marketing, 30 papers in Sociology and Political Science and 25 papers in Information Systems and Management. Recurrent topics in Sanjeev Prashar's work include Consumer Retail Behavior Studies (49 papers), Consumer Behavior in Brand Consumption and Identification (29 papers) and Digital Marketing and Social Media (26 papers). Sanjeev Prashar is often cited by papers focused on Consumer Retail Behavior Studies (49 papers), Consumer Behavior in Brand Consumption and Identification (29 papers) and Digital Marketing and Social Media (26 papers). Sanjeev Prashar collaborates with scholars based in India, United Arab Emirates and Malaysia. Sanjeev Prashar's co-authors include Chandan Parsad, T. Sai Vijay, Sudhir Rana, Vinita Sahay, Nilesh Arora, Sumeet Gupta, Mukesh Kumar, Amitabh Deo Kodwani, Abu Bakar Abdul Hamid and Sushant Kumar and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of the Association for Information Systems.

In The Last Decade

Sanjeev Prashar

87 papers receiving 1.2k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Sanjeev Prashar India 20 735 548 338 320 121 91 1.3k
Dilip S. Mutum Malaysia 19 723 1.0× 615 1.1× 394 1.2× 281 0.9× 72 0.6× 49 1.4k
Gary Mortimer Australia 19 888 1.2× 715 1.3× 468 1.4× 548 1.7× 85 0.7× 94 1.5k
Wasim Ahmad China 19 862 1.2× 771 1.4× 346 1.0× 249 0.8× 64 0.5× 42 1.5k
Jan H. Schumann Germany 20 810 1.1× 648 1.2× 267 0.8× 456 1.4× 124 1.0× 61 1.4k
Mehmet Erdem United States 18 416 0.6× 547 1.0× 216 0.6× 422 1.3× 74 0.6× 53 1.1k
Suzanne Amaro Portugal 15 732 1.0× 1.1k 2.0× 414 1.2× 280 0.9× 59 0.5× 22 1.5k
Rodoula H. Tsiotsou Greece 23 986 1.3× 1.1k 2.0× 249 0.7× 511 1.6× 123 1.0× 55 1.8k
Muhammad Shakaib Akram United Kingdom 19 464 0.6× 506 0.9× 284 0.8× 202 0.6× 63 0.5× 37 1.1k
Martin Benkenstein Germany 19 729 1.0× 779 1.4× 257 0.8× 507 1.6× 81 0.7× 37 1.3k
Paul W. Fombelle United States 12 759 1.0× 570 1.0× 171 0.5× 520 1.6× 85 0.7× 20 1.4k

Countries citing papers authored by Sanjeev Prashar

Since Specialization
Citations

This map shows the geographic impact of Sanjeev Prashar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sanjeev Prashar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sanjeev Prashar more than expected).

Fields of papers citing papers by Sanjeev Prashar

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sanjeev Prashar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sanjeev Prashar. The network helps show where Sanjeev Prashar may publish in the future.

Co-authorship network of co-authors of Sanjeev Prashar

This figure shows the co-authorship network connecting the top 25 collaborators of Sanjeev Prashar. A scholar is included among the top collaborators of Sanjeev Prashar based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sanjeev Prashar. Sanjeev Prashar is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Arora, Nilesh, et al.. (2025). Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?. FIIB Business Review. 4 indexed citations
3.
Kumar, Jitender, et al.. (2024). Navigating the adoption landscape of blockchain in food delivery: a UTAUT perspective. British Food Journal. 126(8). 3113–3133. 15 indexed citations
4.
Prashar, Sanjeev, et al.. (2024). Repurchase Intention in Mobile Augmented Reality Apps: Insights Through the Lenses of Theory of Interactive Media Effects. International Journal of Human-Computer Interaction. 41(15). 9684–9699. 1 indexed citations
5.
Arora, Nilesh, et al.. (2023). How Does Social Media Impact Consumers’ Sustainable Purchase Intention?. 21(1). 143–168. 12 indexed citations
6.
Gupta, Sumeet & Sanjeev Prashar. (2023). Zomato.com: 10-min delivery. Emerald Emerging Markets Case Studies. 13(4). 1–24. 1 indexed citations
7.
Arora, Nilesh, et al.. (2022). Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement. International Journal of Strategic Communication. 16(4). 663–683. 7 indexed citations
8.
Gupta, Sumeet, et al.. (2022). Understanding Organizations’ Artificial Intelligence Journey: A Qualitative Approach. Pacific Asia journal of the Association for Information Systems. 14. 43–77. 12 indexed citations
9.
Arora, Nilesh, Sanjeev Prashar, T. Sai Vijay, & Chandan Parsad. (2022). Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions. Journal of Global Scholars of Marketing Science. 33(2). 186–209. 6 indexed citations
10.
Parsad, Chandan, Sanjeev Prashar, T. Sai Vijay, & Mukesh Kumar. (2021). Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency. Journal of Retailing and Consumer Services. 61. 102554–102554. 71 indexed citations
11.
Prashar, Sanjeev, et al.. (2020). Role of Shopping App Attributes in Creating Urges for Impulse Buying. Journal of Electronic Commerce in Organizations. 19(1). 43–64. 1 indexed citations
12.
Parsad, Chandan, Sanjeev Prashar, & T. Sai Vijay. (2019). Comparing between Product-specific and General Impulse Buying Tendency: Does Shoppers’ Personality Influence their Impulse Buying Tendency?. Asian Academy of Management Journal. 24(2). 41–61. 28 indexed citations
13.
Arora, Nilesh, Sanjeev Prashar, Chandan Parsad, & T. Sai Vijay. (2019). Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation: Comparative Study of High and Low Involvement Product. Asian Academy of Management Journal. 24(2). 113–142. 24 indexed citations
14.
Kodwani, Amitabh Deo & Sanjeev Prashar. (2019). Exploring the influence of pre-training factors on training effectiveness-moderating role of trainees’ reaction: a study in the public sector in India. Human Resource Development International. 22(3). 283–304. 22 indexed citations
15.
Parsad, Chandan, Sanjeev Prashar, T. Sai Vijay, & Vinita Sahay. (2019). Role of In-Store Atmospherics and Impulse Buying Tendency on Post-Purchase Regret. Nihon Keiei Gakkaishi. 25(1). 1–24. 15 indexed citations
16.
Prashar, Sanjeev, et al.. (2018). ASSESSING THE RELATIONSHIP BETWEEN MATERIALISM AND CONSPICUOUS CONSUMPTION: VALIDATION IN THE INDIAN CONTEXT. Asian Academy of Management Journal. 23(2). 143–159. 7 indexed citations
17.
Verma, Pranay & Sanjeev Prashar. (2017). Moderating Effect of Color on Store Atmospherics Predictors. 7(1). 13–23. 2 indexed citations
18.
Vijay, T. Sai, Sanjeev Prashar, Chandan Parsad, & Mukesh Kumar. (2017). An Empirical Examination of the Influence of Information and Source Characteristics on Consumers’ Adoption of Online Reviews. Journal of the Association for Information Systems. 75–94. 14 indexed citations
19.
Prashar, Sanjeev, et al.. (2015). Factors Prompting Impulse Buying Behavior: Shoppers in Dubai. 5(3). 5–15. 4 indexed citations
20.
Prashar, Sanjeev, et al.. (2013). Factors Defining Shopping Experience: An Analytical Study of Dubai. Asian Journal of Business Research. 3(1). 16 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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