Sanjeev Prashar
Impact in
- Marketing top 1%
- Consumer Retail Behavior Studies
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Consumer Behavior and Marketing Influence
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 62
- Consumer Retail Behavior Studies 49
- Consumer Behavior in Brand Consumption and Identification 29
- Consumer Market Behavior and Pricing 11
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- Digital Marketing and Social Media 28
- Diverse Aspects of Tourism Research 5
- Co-authors
- Chandan Parsad (44 shared papers)T. Sai Vijay (33 shared papers)Sai Vijay Tata (12 shared papers)Sudhir Rana (8 shared papers)Vinita Sahay (6 shared papers)Nilesh Arora (9 shared papers)Sumeet Gupta (4 shared papers)Mukesh Kumar (3 shared papers)
- Journals
- Benchmarking An International Journal (4 papers)Journal of Retailing and Consumer Services (3 papers)Journal of Strategic Marketing (2 papers)British Food Journal (1 paper)International Journal of Strategic Communication (1 paper)
- Partner nations
- IndiaUnited StatesUnited Arab Emirates
In The Last Decade
Sanjeev Prashar
89 papers receiving 1.3k citations
Peers
Comparison fields: 5 of 90
- Marketing 751
- Information Systems and Management 345
- Organizational Behavior and Human Resource Management 323
- Sociology and Political Science 555
- Business and International Management 24
Countries citing papers authored by Sanjeev Prashar
This map shows the geographic impact of Sanjeev Prashar's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sanjeev Prashar with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sanjeev Prashar more than expected).
Fields of papers citing papers by Sanjeev Prashar
This network shows the impact of papers produced by Sanjeev Prashar. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sanjeev Prashar. The network helps show where Sanjeev Prashar may publish in the future.
Co-authors
The 25 scholars most cited alongside Sanjeev Prashar, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 93 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 79 | |
| 2 | 2021 | 75 | |
| 3 | 2017 | 74 | |
| 4 | 2019 | 62 | |
| 5 | 2013 | 58 | |
| 6 | 2021 | 58 | |
| 7 | 2020 | 53 | |
| 8 | 2020 | 52 | |
| 9 | 2019 | 42 | |
| 10 | 2021 | 39 | |
| 11 | 2019 | 37 | |
| 12 | 2021 | 35 | |
| 13 | 2019 | 30 | |
| 14 | 2020 | 28 | |
| 15 | 2020 | 25 | |
| 16 | 2019 | 25 | |
| 17 | 2017 | 25 | |
| 18 | 2019 | 23 | |
| 19 | 2023 | 23 | |
| 20 | 2018 | 22 |
About Sanjeev Prashar
Sanjeev Prashar is a scholar working on Marketing, Sociology and Political Science, Information Systems and Management, Organizational Behavior and Human Resource Management and Strategy and Management, having authored 93 papers that have together received 1.4k indexed citations. Recurring topics across this work include Consumer Retail Behavior Studies (49 papers), Consumer Behavior in Brand Consumption and Identification (29 papers), Digital Marketing and Social Media (28 papers), Technology Adoption and User Behaviour (25 papers), Customer Service Quality and Loyalty (19 papers), Consumer Market Behavior and Pricing (11 papers), Diverse Aspects of Tourism Research (5 papers) and Human Resource Development and Performance Evaluation (3 papers). The work is most often cited by research in Marketing (751 citations), Information Systems and Management (345 citations), Organizational Behavior and Human Resource Management (323 citations), Sociology and Political Science (555 citations) and Business and International Management (24 citations). Sanjeev Prashar has collaborated with scholars based in India, United States and United Arab Emirates. Frequent co-authors include Chandan Parsad, T. Sai Vijay, Sai Vijay Tata, Sudhir Rana, Vinita Sahay, Nilesh Arora, Sumeet Gupta, Mukesh Kumar, Amitabh Deo Kodwani and Abu Bakar Abdul Hamid. Their work appears in journals such as Benchmarking An International Journal, Journal of Retailing and Consumer Services, Journal of Strategic Marketing, British Food Journal and International Journal of Strategic Communication.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.