Nilesh Arora

401 total citations
26 papers, 237 citations indexed

About

Nilesh Arora is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Nilesh Arora has authored 26 papers receiving a total of 237 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Sociology and Political Science, 17 papers in Marketing and 7 papers in Information Systems and Management. Recurrent topics in Nilesh Arora's work include Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Technology Adoption and User Behaviour (7 papers). Nilesh Arora is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Technology Adoption and User Behaviour (7 papers). Nilesh Arora collaborates with scholars based in India, Malaysia and Spain. Nilesh Arora's co-authors include Sanjeev Prashar, Chandan Parsad, T. Sai Vijay, Sonal Purohit, Bikramjit Rishi, Atul Shiva, Daniel Palacios‐Marqués, Azmawani Abd Rahman, Aijaz A. Shaikh and Manish Kumar and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Consumer Marketing and Marketing Intelligence & Planning.

In The Last Decade

Nilesh Arora

20 papers receiving 232 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Nilesh Arora India 10 193 167 66 24 18 26 237
Alžbeta Kiráľová Slovakia 5 194 1.0× 68 0.4× 12 0.2× 12 0.5× 15 0.8× 16 230
Benno Viererbl Germany 10 118 0.6× 62 0.4× 18 0.3× 40 1.7× 19 1.1× 19 243
Arminda Almeida Santana Spain 8 325 1.7× 125 0.7× 27 0.4× 74 3.1× 6 0.3× 14 367
Stefan Müller Germany 6 71 0.4× 78 0.5× 28 0.4× 17 0.7× 6 0.3× 22 192
Frank Goedertier Belgium 6 69 0.4× 230 1.4× 28 0.4× 72 3.0× 8 0.4× 12 299
John Philip Jones United States 6 65 0.3× 123 0.7× 10 0.2× 19 0.8× 9 0.5× 15 193
Hyun Sik Kim South Korea 6 170 0.9× 185 1.1× 62 0.9× 203 8.5× 4 0.2× 11 323
Jens Friis Jensen Denmark 6 242 1.3× 159 1.0× 12 0.2× 105 4.4× 3 0.2× 15 324
Irena Pandža Bajs Croatia 4 288 1.5× 146 0.9× 15 0.2× 155 6.5× 4 0.2× 11 357
Gerd Nufer Germany 7 112 0.6× 92 0.6× 6 0.1× 22 0.9× 64 3.6× 41 185

Countries citing papers authored by Nilesh Arora

Since Specialization
Citations

This map shows the geographic impact of Nilesh Arora's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nilesh Arora with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nilesh Arora more than expected).

Fields of papers citing papers by Nilesh Arora

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nilesh Arora. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nilesh Arora. The network helps show where Nilesh Arora may publish in the future.

Co-authorship network of co-authors of Nilesh Arora

This figure shows the co-authorship network connecting the top 25 collaborators of Nilesh Arora. A scholar is included among the top collaborators of Nilesh Arora based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nilesh Arora. Nilesh Arora is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Sharma, Vikas, et al.. (2025). FinTech and Financial Inclusion.
2.
Arora, Nilesh, et al.. (2025). Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?. FIIB Business Review. 4 indexed citations
3.
Arora, Nilesh, et al.. (2024). Effect of Parasocial Commitment and Breakup with a Fictional Character on Purchase Intention. Prabandhan Indian Journal of Management. 17(9). 8–8. 2 indexed citations
4.
Arora, Nilesh, et al.. (2024). They acclaimed, I used: an investigation of traveller’s behavioural intention to use YouTube shorts for selection of ecotourism destination. Journal of Hospitality and Tourism Insights. 8(3). 870–890. 3 indexed citations
5.
6.
Arora, Nilesh, et al.. (2023). How Does Social Media Impact Consumers’ Sustainable Purchase Intention?. 21(1). 143–168. 12 indexed citations
7.
Arora, Nilesh, et al.. (2023). Green Marketing Magic: Fostering Lasting Brand Loyalty on Social Commerce Platform. International Journal of Membrane Science and Technology. 10(3). 2768–2781. 2 indexed citations
8.
Arora, Nilesh, et al.. (2023). Do Instagram reels influence travelers' behavioral and e-WOM intentions for the selection of ecotourism destination?. Journal of Hospitality and Tourism Insights. 7(5). 2603–2623. 7 indexed citations
9.
Arora, Nilesh, et al.. (2023). Empathy toward Social Media Advertisements: The Moderating Role of Ad Intrusiveness. Journal of Promotion Management. 29(4). 535–568. 10 indexed citations
10.
Arora, Nilesh, et al.. (2022). Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement. International Journal of Strategic Communication. 16(4). 663–683. 7 indexed citations
11.
Purohit, Sonal & Nilesh Arora. (2022). The Social Influence in Celebrity Endorsed Promotions: Revisiting the Consumer Perspective. Journal of Promotion Management. 28(8). 1257–1279. 17 indexed citations
12.
Arora, Nilesh, Sanjeev Prashar, T. Sai Vijay, & Chandan Parsad. (2022). Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions. Journal of Global Scholars of Marketing Science. 33(2). 186–209. 6 indexed citations
13.
Shiva, Atul, Nilesh Arora, & Bikramjit Rishi. (2022). Do celebrity endorsements influence stock investment intentions?. Marketing Intelligence & Planning. 40(6). 804–819. 10 indexed citations
14.
Arora, Nilesh, et al.. (2022). Predicting User Response Behaviour towards Social Media Advertising and e-WoM Antecedents. 20(1). 83–112. 10 indexed citations
15.
Arora, Nilesh, et al.. (2022). Decoding the Social Media Advertising Influence on Consumer Attitude and Intention. Vision The Journal of Business Perspective. 9 indexed citations
16.
Kumar, Manish, et al.. (2021). Sustainable development of recreation and tourism. SHILAP Revista de lepidopterología. 296. 5014–5014. 1 indexed citations
17.
Arora, Nilesh, Sanjeev Prashar, Chandan Parsad, & T. Sai Vijay. (2019). Mediating Role of Consumer Involvement between Celebrity Endorsement and Consumer Evaluation: Comparative Study of High and Low Involvement Product. Asian Academy of Management Journal. 24(2). 113–142. 24 indexed citations
18.
Arora, Nilesh, et al.. (2019). Sports Social Responsibility: Exploring the Unexplored with a Global Perspective. 18(1). 7. 1 indexed citations
19.
20.
Arora, Nilesh, et al.. (2018). ROLE OF NGOs IN THE PROMOTION OF AGRICULTURE. 14(4). 91–100.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026