Sangwon Lee
- Marketing top 5%
- Sociology and Political Science
- Strategy and Management top 10%
- Social Psychology
- Organizational Behavior and Human Resource Management top 10%
- Co-authors
- Arvin SahaymBabu John MariadossRupinder P. JindalKumar R. SarangeeRaj EchambadiDaniel BaackSeonmi LeeYoonjae Nam
- Topics
- Consumer Behavior in Brand Consumption and Identification (19 papers)Digital Marketing and Social Media (11 papers)Consumer Perception and Purchasing Behavior (7 papers)
- Partner nations
- United StatesSouth KoreaThailand
In The Last Decade
Sangwon Lee
31 papers receiving 281 citations
Peers
Comparison fields: 5 of 63
- Marketing 169
- Sociology and Political Science 112
- Strategy and Management 67
- Social Psychology 50
- Organizational Behavior and Human Resource Management 46
Countries citing papers authored by Sangwon Lee
This map shows the geographic impact of Sangwon Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sangwon Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sangwon Lee more than expected).
Fields of papers citing papers by Sangwon Lee
This network shows the impact of papers produced by Sangwon Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sangwon Lee. The network helps show where Sangwon Lee may publish in the future.
Co-authorship network of co-authors of Sangwon Lee
This figure shows the co-authorship network connecting the top 25 collaborators of Sangwon Lee. A scholar is included among the top collaborators of Sangwon Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sangwon Lee. Sangwon Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 0 | |
| 3 | 2 | |
| 4 | 9 | |
| 5 | 0 | |
| 6 | 10 | |
| 7 | 9 | |
| 8 | 2 | |
| 9 | 1 | |
| 10 | 1 | |
| 11 | Design a Smart Watch Icon for the Elderly Based on User Perception and Preference | 1 |
| 12 | 0 | |
| 13 | 28 | |
| 14 | 56 | |
| 15 | 6 | |
| 16 | 3 | |
| 17 | More to Form Than Meets the Eye? the Impact of Form and Functional Design on Attitude towards New Products | 3 |
| 18 | Interaction and marginal effects in nonlinear models : case of ordered logit and probit models | 1 |
| 19 | 1 | |
| 20 | Brand Origin Or Product Origin? the Effects of Country of Origin Fit on Brand Evaluation | 4 |
About Sangwon Lee
Sangwon Lee is a scholar working on Marketing, Applied Psychology and Tourism, Leisure and Hospitality Management, having authored 39 papers that have together received 305 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (11 papers) and Consumer Perception and Purchasing Behavior (7 papers). The work is most often cited by research in Marketing (169 citations), Tourism, Leisure and Hospitality Management (10 citations) and Information Systems and Management (39 citations). Sangwon Lee has collaborated with scholars based in United States, South Korea and Thailand. Frequent co-authors include Arvin Sahaym, Babu John Mariadoss, Rupinder P. Jindal, Kumar R. Sarangee, Raj Echambadi, Daniel Baack, Seonmi Lee, Yoonjae Nam, Siwarit Pongsakornrungsilp and Moonhee Cho. Their work appears in journals such as Journal of Marketing, Sustainability and Industrial Marketing Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.