Sangwon Lee

476 total citations
39 papers, 305 citations indexed

About

Sangwon Lee is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Sangwon Lee has authored 39 papers receiving a total of 305 indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 12 papers in Sociology and Political Science and 8 papers in Social Psychology. Recurrent topics in Sangwon Lee's work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (11 papers) and Consumer Perception and Purchasing Behavior (7 papers). Sangwon Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (11 papers) and Consumer Perception and Purchasing Behavior (7 papers). Sangwon Lee collaborates with scholars based in United States, South Korea and Thailand. Sangwon Lee's co-authors include Arvin Sahaym, Babu John Mariadoss, Rupinder P. Jindal, Kumar R. Sarangee, Raj Echambadi, Daniel Baack, Seonmi Lee, Yoonjae Nam, Siwarit Pongsakornrungsilp and Moonhee Cho and has published in prestigious journals such as Journal of Marketing, Sustainability and Industrial Marketing Management.

In The Last Decade

Sangwon Lee

31 papers receiving 281 citations

Peers

Sangwon Lee
Lukman Aroean United Kingdom
Scott Motyka United States
Alharthi Rami Hashem E Saudi Arabia
Amitav Chakravarti United States
Joon Ho Lim United States
Joonheui Bae South Korea
Jake An Australia
Stefan J. Hock United States
María‐José Garrido Spain
Sven Reinecke Switzerland
Lukman Aroean United Kingdom
Sangwon Lee
Citations per year, relative to Sangwon Lee Sangwon Lee (= 1×) peers Lukman Aroean

Countries citing papers authored by Sangwon Lee

Since Specialization
Citations

This map shows the geographic impact of Sangwon Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sangwon Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sangwon Lee more than expected).

Fields of papers citing papers by Sangwon Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sangwon Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sangwon Lee. The network helps show where Sangwon Lee may publish in the future.

Co-authorship network of co-authors of Sangwon Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Sangwon Lee. A scholar is included among the top collaborators of Sangwon Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sangwon Lee. Sangwon Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Choi, Beomjoon, et al.. (2024). The influence of regulatory focus and evaluation mode on consumers’ decision making. The Journal of Marketing Theory and Practice. 33(3). 518–532. 2 indexed citations
2.
Lee, Sangwon, et al.. (2023). A Critical Review of 2022 Revised Beauty Curriculum. The Korean Society of Beauty and Art. 24(2). 175–199.
3.
4.
Pongsakornrungsilp, Siwarit, et al.. (2023). How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers. Innovative Marketing. 19(1). 186–196. 9 indexed citations
5.
6.
Lee, Sangwon, et al.. (2021). Examining Factors Influencing Early Paid Over-The-Top Video Streaming Market Growth: A Cross-Country Empirical Study. Sustainability. 13(10). 5702–5702. 10 indexed citations
7.
Lee, Sangwon, et al.. (2021). The aftermath of a brand transgression: the role of brand forgiveness and brand evangelism. Journal of Asia Business Studies. 16(6). 1030–1040. 9 indexed citations
8.
Lee, Sangwon, et al.. (2021). International higher education brand alliance: the role of brand fit and world-mindedness. Asia Pacific Journal of Marketing and Logistics. 34(2). 418–435. 2 indexed citations
9.
Lee, Sangwon. (2019). Does brand logo matter in social media marketing? The moderating role of brand logo and brand equity in brand evaluation. Journal of digital & social media marketing.. 6(4). 371–371. 1 indexed citations
10.
Lee, Sangwon, et al.. (2019). A Study of Factors Affecting Intention to Use Subscription VOD and Paid Advertising VOD. 20(3). 57–91. 1 indexed citations
11.
Lee, Sangwon, et al.. (2017). Design a Smart Watch Icon for the Elderly Based on User Perception and Preference. Design Convergence Study. 16(6). 239–252. 1 indexed citations
12.
Ha, Taehyun, et al.. (2017). A Study on Influential Factors for the Use of Car Sharing Services : Focusing on Differences between B2C and C2C. Journal of Korean Institute of Industrial Engineers. 43(1). 72–82.
13.
Lee, Sangwon, et al.. (2017). The effect of new product design and innovation on South Korean consumer’s willingness to buy. Asia Pacific Journal of Marketing and Logistics. 29(1). 98–113. 28 indexed citations
14.
Jindal, Rupinder P., Kumar R. Sarangee, Raj Echambadi, & Sangwon Lee. (2016). Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share. Journal of Marketing. 80(4). 72–89. 56 indexed citations
15.
Lee, Sangwon, et al.. (2014). Factors Influencing New Media Subscription Based on Multigroup Analysis of IPTV and DCTV. ETRI Journal. 36(6). 1041–1050. 6 indexed citations
16.
Lee, Sangwon. (2013). The Impact of Form and Functional Design on New Product Evaluations: A Case of South Korean Women. Journal of International Consumer Marketing. 25(4). 250–261. 3 indexed citations
17.
Lee, Sangwon, et al.. (2013). More to Form Than Meets the Eye? the Impact of Form and Functional Design on Attitude towards New Products. Journal of managerial issues. 25(4). 345. 3 indexed citations
18.
Lee, Sangwon. (2013). Interaction and marginal effects in nonlinear models : case of ordered logit and probit models. Texas ScholarWorks (Texas Digital Library). 1 indexed citations
19.
Lee, Sangwon. (2010). Diagnosis Program Development for Shopping District and Shopping Mall. The Journal of the Korea Contents Association. 10(8). 317–326. 1 indexed citations
20.
Lee, Sangwon, et al.. (2009). Brand Origin Or Product Origin? the Effects of Country of Origin Fit on Brand Evaluation. Journal of International Crisis and Risk Communication Research. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Lukman Aroean Breakdown of academic impact, for papers by Scott Motyka Breakdown of academic impact, for papers by Alharthi Rami Hashem E Breakdown of academic impact, for papers by Amitav Chakravarti Breakdown of academic impact, for papers by Joon Ho Lim Breakdown of academic impact, for papers by Joonheui Bae Breakdown of academic impact, for papers by Jake An Breakdown of academic impact, for papers by Stefan J. Hock Breakdown of academic impact, for papers by María‐José Garrido Breakdown of academic impact, for papers by Sven Reinecke
Rankless by CCL
2026