Dongjin Li
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 9
- Marketing 12
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Retail Behavior Studies 4
- Co-authors
- Cheng Lu Wang (3 shared papers)Bradley R. Barnes (2 shared papers)Yina Li (7 shared papers)Chubing Zhang (4 shared papers)Bo Wu (2 shared papers)Ruijuan Wu (4 shared papers)Xin Ye (3 shared papers)Hao Zhang (1 shared paper)
- Journals
- IEEE Access (2 papers)Journal of Consumer Behaviour (2 papers)Computers in Human Behavior (2 papers)Journal of Aerospace Engineering (2 papers)Sustainability (2 papers)
- Partner nations
- ChinaUnited StatesSouth Korea
In The Last Decade
Dongjin Li
61 papers receiving 887 citations
Peers
Comparison fields: 5 of 125
- Marketing 370
- Information Systems and Management 171
- Organizational Behavior and Human Resource Management 164
- Tourism, Leisure and Hospitality Management 22
- Communication 77
Countries citing papers authored by Dongjin Li
This map shows the geographic impact of Dongjin Li's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dongjin Li with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dongjin Li more than expected).
Fields of papers citing papers by Dongjin Li
This network shows the impact of papers produced by Dongjin Li. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dongjin Li. The network helps show where Dongjin Li may publish in the future.
Co-authors
The 25 scholars most cited alongside Dongjin Li, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 64 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 246 | |
| 2 | 2016 | 231 | |
| 3 | 2014 | 57 | |
| 4 | 2009 | 51 | |
| 5 | 2020 | 34 | |
| 6 | 2019 | 24 | |
| 7 | 2008 | 24 | |
| 8 | 2019 | 22 | |
| 9 | 2019 | 17 | |
| 10 | 2019 | 15 | |
| 11 | 2015 | 14 | |
| 12 | 2013 | 13 | |
| 13 | 2021 | 11 | |
| 14 | 2009 | 10 | |
| 15 | 2020 | 10 | |
| 16 | 2016 | 9 | |
| 17 | 2016 | 9 | |
| 18 | 2018 | 9 | |
| 19 | 2015 | 9 | |
| 20 | 2021 | 9 |
About Dongjin Li
Dongjin Li is a scholar working on Sociology and Political Science, Marketing, Aerospace Engineering, Artificial Intelligence and Social Psychology, having authored 64 papers that have together received 948 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (9 papers), Behavioral Health and Interventions (6 papers), Technology Adoption and User Behaviour (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers), Space Satellite Systems and Control (5 papers), Video Surveillance and Tracking Methods (4 papers) and Consumer Retail Behavior Studies (4 papers). The work is most often cited by research in Marketing (370 citations), Information Systems and Management (171 citations), Organizational Behavior and Human Resource Management (164 citations), Tourism, Leisure and Hospitality Management (22 citations) and Communication (77 citations). Dongjin Li has collaborated with scholars based in China, United States and South Korea. Frequent co-authors include Cheng Lu Wang, Bradley R. Barnes, Yina Li, Chubing Zhang, Bo Wu, Ruijuan Wu, Xin Ye, Hao Zhang, Kang Zhang and Xiao‐Bai Li. Their work appears in journals such as IEEE Access, Journal of Consumer Behaviour, Computers in Human Behavior, Journal of Aerospace Engineering and Sustainability.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.