Rod Gunn

593 total citations
9 papers, 385 citations indexed

About

Rod Gunn is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Rod Gunn has authored 9 papers receiving a total of 385 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Rod Gunn's work include Consumer Behavior in Brand Consumption and Identification (3 papers), Digital Marketing and Social Media (2 papers) and Consumer Retail Behavior Studies (2 papers). Rod Gunn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Digital Marketing and Social Media (2 papers) and Consumer Retail Behavior Studies (2 papers). Rod Gunn collaborates with scholars based in United Kingdom and France. Rod Gunn's co-authors include Gloria Moss, Duncan Lewis, Krzysztof Kubacki, Steve Hill, Marion Hersh and Danny Saunders and has published in prestigious journals such as Public Administration, International Journal of Consumer Studies and Behaviour and Information Technology.

In The Last Decade

Rod Gunn

9 papers receiving 334 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rod Gunn United Kingdom 8 172 91 80 64 56 9 385
Chundong Zheng China 10 148 0.9× 145 1.6× 57 0.7× 98 1.5× 79 1.4× 38 503
Aberdeen Leila Borders United States 10 210 1.2× 137 1.5× 101 1.3× 145 2.3× 48 0.9× 26 478
Reinhard Kunz Germany 10 117 0.7× 40 0.4× 46 0.6× 64 1.0× 25 0.4× 33 309
Sheng-Wuu Joe Taiwan 13 111 0.6× 220 2.4× 137 1.7× 82 1.3× 80 1.4× 22 474
Laura L. Lemon United States 10 146 0.8× 127 1.4× 63 0.8× 45 0.7× 85 1.5× 25 426
Robert Cluley United Kingdom 14 167 1.0× 93 1.0× 65 0.8× 162 2.5× 32 0.6× 34 444
Deepa Sethi India 13 278 1.6× 105 1.2× 45 0.6× 199 3.1× 59 1.1× 28 541
K. Damon Aiken United States 9 266 1.5× 116 1.3× 49 0.6× 130 2.0× 21 0.4× 28 428
Robyn Walker New Zealand 8 63 0.4× 101 1.1× 114 1.4× 48 0.8× 34 0.6× 21 358
Mark A. Wesolowski United States 5 150 0.9× 189 2.1× 74 0.9× 54 0.8× 86 1.5× 7 415

Countries citing papers authored by Rod Gunn

Since Specialization
Citations

This map shows the geographic impact of Rod Gunn's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rod Gunn with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rod Gunn more than expected).

Fields of papers citing papers by Rod Gunn

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rod Gunn. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rod Gunn. The network helps show where Rod Gunn may publish in the future.

Co-authorship network of co-authors of Rod Gunn

This figure shows the co-authorship network connecting the top 25 collaborators of Rod Gunn. A scholar is included among the top collaborators of Rod Gunn based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rod Gunn. Rod Gunn is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

9 of 9 papers shown
1.
Moss, Gloria & Rod Gunn. (2009). Gender differences in website production and preference aesthetics: preliminary implications for ICT in education and beyond. Behaviour and Information Technology. 28(5). 447–460. 22 indexed citations
2.
Gunn, Rod & Steve Hill. (2008). The Impact of League Tables on University Application Rates. Higher Education Quarterly. 62(3). 273–296. 16 indexed citations
3.
Gunn, Rod, et al.. (2007). Strategic tools: an empirical investigation into strategy in practice in the UK. Strategic Change. 16(5). 201–216. 101 indexed citations
4.
Lewis, Duncan & Rod Gunn. (2007). WORKPLACE BULLYING IN THE PUBLIC SECTOR: UNDERSTANDING THE RACIAL DIMENSION. Public Administration. 85(3). 641–665. 91 indexed citations
5.
Moss, Gloria, Rod Gunn, & Krzysztof Kubacki. (2007). Gender and Web Design: The Implications of the Mirroring Principle for the Services Branding Model. Journal of Marketing Communications. 14(1). 37–57. 17 indexed citations
6.
Moss, Gloria, Krzysztof Kubacki, Marion Hersh, & Rod Gunn. (2007). Knowledge Management in Higher Education: a comparison of individualistic and collectivist cultures. European Journal of Education. 42(3). 377–394. 21 indexed citations
7.
Moss, Gloria, Rod Gunn, & Krzysztof Kubacki. (2006). Successes and failures of the mirroring principle: the case of angling and beauty websites. International Journal of Consumer Studies. 31(3). 248–257. 14 indexed citations
8.
Moss, Gloria, et al.. (2006). Some men like it black, some women like it pink: consumer implications of differences in male and female website design. Journal of Consumer Behaviour. 5(4). 328–341. 102 indexed citations
9.
Saunders, Danny & Rod Gunn. (1990). The Assessment and Evaluation of Communication Skills Associated with Simulation/Gaming.. 20(2). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026