Ritu Narang
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
-
- Customer Service Quality and Loyalty
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 4
- Consumer Retail Behavior Studies 4
- Environmental Sustainability in Business 2
-
- Customer Service Quality and Loyalty 5
- Co-authors
- Jyoti Sharma (1 shared paper)Pia Polsa (1 shared paper)Surjit Singh (1 shared paper)Rajeev Gupta (1 shared paper)Sandeep Tiwari (1 shared paper)
In The Last Decade
Ritu Narang
22 papers receiving 272 citations
Peers
Comparison fields: 5 of 72
- Marketing 107
- Organizational Behavior and Human Resource Management 105
- Tourism, Leisure and Hospitality Management 7
- Business and International Management 7
- Strategy and Management 44
Countries citing papers authored by Ritu Narang
This map shows the geographic impact of Ritu Narang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ritu Narang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ritu Narang more than expected).
Fields of papers citing papers by Ritu Narang
This network shows the impact of papers produced by Ritu Narang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ritu Narang. The network helps show where Ritu Narang may publish in the future.
Co-authors
The 5 scholars most cited alongside Ritu Narang, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2010 | 55 | |
| 2 | 2016 | 51 | |
| 3 | 2011 | 49 | |
| 4 | 2012 | 46 | |
| 5 | 2011 | 25 | |
| 6 | 2011 | 18 | |
| 7 | 2015 | 12 | |
| 8 | 2010 | 10 | |
| 9 | 2024 | 6 | |
| 10 | Drug abuse among rickshaw pullers in industrial town of ludhiana. | 1986 | 5 |
| 11 | 2009 | 3 | |
| 12 | 2004 | 3 | |
| 13 | 2022 | 3 | |
| 14 | 2011 | 2 | |
| 15 | 2023 | 2 | |
| 16 | A study on antecedents leading to impulse buying in an evolving cashless indian economy | 2017 | 2 |
| 17 | 2024 | 1 | |
| 18 | A Study on Branded Men's Wear | 2006 | 1 |
| 19 | 2022 | 1 | |
| 20 | 2013 | 1 |
About Ritu Narang
Ritu Narang is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, General Health Professions and Computational Theory and Mathematics, having authored 24 papers that have together received 298 indexed citations. Recurring topics across this work include Customer Service Quality and Loyalty (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Retail Behavior Studies (4 papers), Patient Satisfaction in Healthcare (3 papers), Optimization and Variational Analysis (3 papers), Management and Marketing Education (2 papers), Optimization and Mathematical Programming (2 papers) and Environmental Sustainability in Business (2 papers). The work is most often cited by research in Marketing (107 citations), Organizational Behavior and Human Resource Management (105 citations), Tourism, Leisure and Hospitality Management (7 citations), Business and International Management (7 citations) and Strategy and Management (44 citations). Ritu Narang has collaborated with scholars based in India, Finland and China. Frequent co-authors include Jyoti Sharma, Pia Polsa, Surjit Singh, Rajeev Gupta and Sandeep Tiwari. Their work appears in journals such as Journal of Retailing and Consumer Services, International Journal of Management in Education, Quality Assurance in Education, Young Consumers Insight and Ideas for Responsible Marketers and OPSEARCH.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.