Petra Wilczynski

2.0k total citations · 1 hit paper
4 papers, 1.4k citations indexed

About

Petra Wilczynski is a scholar working on Strategy and Management, Marketing and Public Health, Environmental and Occupational Health. According to data from OpenAlex, Petra Wilczynski has authored 4 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 2 papers in Strategy and Management, 1 paper in Marketing and 1 paper in Public Health, Environmental and Occupational Health. Recurrent topics in Petra Wilczynski's work include Corporate Identity and Reputation (2 papers), Sensory Analysis and Statistical Methods (1 paper) and Consumer Attitudes and Food Labeling (1 paper). Petra Wilczynski is often cited by papers focused on Corporate Identity and Reputation (2 papers), Sensory Analysis and Statistical Methods (1 paper) and Consumer Attitudes and Food Labeling (1 paper). Petra Wilczynski collaborates with scholars based in Germany, Australia and Austria. Petra Wilczynski's co-authors include Marko Sarstedt, Adamantios Diamantopoulos, Christoph Fuchs, T.C. Melewar, Sophie Hieke, Sascha Raithel and Manfred Schwaiger and has published in prestigious journals such as Journal of the Academy of Marketing Science, Public Health Nutrition and Journal of World Business.

In The Last Decade

Petra Wilczynski

4 papers receiving 1.3k citations

Hit Papers

Guidelines for choosing b... 2012 2026 2016 2021 2012 250 500 750 1000

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Petra Wilczynski Germany 4 380 310 305 291 207 4 1.4k
Sulaiman Sajilan Malaysia 7 339 0.9× 243 0.8× 222 0.7× 281 1.0× 163 0.8× 15 1.1k
Nathan S. Hartman United States 12 436 1.1× 262 0.8× 329 1.1× 658 2.3× 353 1.7× 24 1.8k
Isabel Villamor United States 8 362 1.0× 179 0.6× 263 0.9× 393 1.4× 205 1.0× 17 1.3k
Ravi S. Ramani United States 12 435 1.1× 168 0.5× 288 0.9× 493 1.7× 228 1.1× 24 1.6k
Adriana Zaiţ Romania 11 394 1.0× 209 0.7× 141 0.5× 199 0.7× 200 1.0× 37 1.5k
Kerry E. Howell United Kingdom 21 555 1.5× 401 1.3× 180 0.6× 312 1.1× 95 0.5× 74 1.8k
Peter W. Cardon United States 18 599 1.6× 173 0.6× 178 0.6× 248 0.9× 343 1.7× 75 2.1k
Zainudin Awang Malaysia 27 397 1.0× 291 0.9× 336 1.1× 436 1.5× 202 1.0× 79 1.8k
Adiyukh Berbekova United States 12 635 1.7× 328 1.1× 177 0.6× 265 0.9× 241 1.2× 21 1.4k
Amit Poddar United States 12 638 1.7× 319 1.0× 151 0.5× 335 1.2× 146 0.7× 27 1.6k

Countries citing papers authored by Petra Wilczynski

Since Specialization
Citations

This map shows the geographic impact of Petra Wilczynski's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Petra Wilczynski with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Petra Wilczynski more than expected).

Fields of papers citing papers by Petra Wilczynski

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Petra Wilczynski. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Petra Wilczynski. The network helps show where Petra Wilczynski may publish in the future.

Co-authorship network of co-authors of Petra Wilczynski

This figure shows the co-authorship network connecting the top 25 collaborators of Petra Wilczynski. A scholar is included among the top collaborators of Petra Wilczynski based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Petra Wilczynski. Petra Wilczynski is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

4 of 4 papers shown
1.
Diamantopoulos, Adamantios, et al.. (2012). Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective. Journal of the Academy of Marketing Science. 40(3). 434–449. 1125 indexed citations breakdown →
2.
Sarstedt, Marko, Petra Wilczynski, & T.C. Melewar. (2012). Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities. Journal of World Business. 48(3). 329–339. 171 indexed citations
3.
Hieke, Sophie & Petra Wilczynski. (2011). Colour Me In – an empirical study on consumer responses to the traffic light signposting system in nutrition labelling. Public Health Nutrition. 15(5). 773–782. 64 indexed citations
4.
Raithel, Sascha, et al.. (2010). The value‐relevance of corporate reputation during the financial crisis. Journal of Product & Brand Management. 19(6). 389–400. 50 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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