Paul Trapp
- Marketing top 5%
- Strategy and Management top 10%
- Sociology and Political Science
- Organizational Behavior and Human Resource Management top 10%
- Molecular Biology
- Co-authors
- Musa PınarTülay GirardThomas E. BoytJustin C. HavirdChristopher M. MillerIoannis BazosDaniel B. SloanKjell Grønhaug
- Topics
- Consumer Behavior in Brand Consumption and Identification (7 papers)Management and Marketing Education (5 papers)Corporate Identity and Reputation (2 papers)
- Partner nations
- United StatesTürkiyeNorway
In The Last Decade
Paul Trapp
14 papers receiving 337 citations
Peers
Comparison fields: 5 of 68
- Marketing 167
- Strategy and Management 108
- Sociology and Political Science 99
- Organizational Behavior and Human Resource Management 97
- Molecular Biology 42
Countries citing papers authored by Paul Trapp
This map shows the geographic impact of Paul Trapp's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paul Trapp with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paul Trapp more than expected).
Fields of papers citing papers by Paul Trapp
This network shows the impact of papers produced by Paul Trapp. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paul Trapp. The network helps show where Paul Trapp may publish in the future.
Co-authorship network of co-authors of Paul Trapp
This figure shows the co-authorship network connecting the top 25 collaborators of Paul Trapp. A scholar is included among the top collaborators of Paul Trapp based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Paul Trapp. Paul Trapp is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 50 | |
| 2 | Measuring Consumer-Based University Brand Equity and Comparing the Brand Equity Dimensions by Student Demographics | 3 |
| 3 | 49 | |
| 4 | 18 | |
| 5 | 77 | |
| 6 | Class Presentations and Peer Evaluations: Do Students Perceive the Benefits? | 0 |
| 7 | An Exploratory Study of Class Presentations and Peer Evaluations: Do Students Perceive the Benefits? | 41 |
| 8 | Utilizing Brand Ecosystem for Branding and Building Brand Equity in Higher Education | 7 |
| 9 | 83 | |
| 10 | Brand Ecosystem Strategy for Olive Oil | 1 |
| 11 | Do Recruiter Gender, Applicant Gender, and Target Market Gender Impact the Recruiting Outcome? | 2 |
| 12 | Do recruiter Gender, Applicant gender, and Target Market Gender Impact the Recruiting Outcome? Perceptions of Turkish Recruiters | 2 |
| 13 | 16 | |
| 14 | 5 | |
| 15 | 9 |
About Paul Trapp
Paul Trapp is a scholar working on Marketing, Management of Technology and Innovation and Organizational Behavior and Human Resource Management, having authored 15 papers that have together received 363 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Management and Marketing Education (5 papers) and Corporate Identity and Reputation (2 papers). The work is most often cited by research in Marketing (167 citations), Organizational Behavior and Human Resource Management (97 citations) and Strategy and Management (108 citations). Paul Trapp has collaborated with scholars based in United States, Türkiye and Norway. Frequent co-authors include Musa Pınar, Tülay Girard, Thomas E. Boyt, Justin C. Havird, Christopher M. Miller, Ioannis Bazos, Daniel B. Sloan, Kjell Grønhaug and Zeliha Eser. Their work appears in journals such as Journal of Services Marketing, Journal of Consumer Marketing and Genome Biology and Evolution.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.