Li‐Wei Mai

670 total citations
22 papers, 476 citations indexed

About

Li‐Wei Mai is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Li‐Wei Mai has authored 22 papers receiving a total of 476 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 7 papers in Sociology and Political Science. Recurrent topics in Li‐Wei Mai's work include Customer Service Quality and Loyalty (9 papers), Consumer Retail Behavior Studies (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Li‐Wei Mai is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Consumer Retail Behavior Studies (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Li‐Wei Mai collaborates with scholars based in United Kingdom and India. Li‐Wei Mai's co-authors include Mitchell Ness, Christopher Ritson, Hui Zhao, Richard Harding, Norman Peng, Annie Chen and Stella Kladou and has published in prestigious journals such as SHILAP Revista de lepidopterología, Studies in Higher Education and Journal of Marketing Management.

In The Last Decade

Li‐Wei Mai

20 papers receiving 415 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Li‐Wei Mai United Kingdom	11	177	165	105	88	83	22	476
Robert Guang Tian China	12	140 0.8×	137 0.8×	106 1.0×	71 0.8×	194 2.3×	46	633
Lesley Ledden United Kingdom	9	265 1.5×	314 1.9×	160 1.5×	135 1.5×	47 0.6×	11	544
Janet Ilieva United Kingdom	5	100 0.6×	95 0.6×	188 1.8×	63 0.7×	45 0.5×	17	464
Marianela Fornerino France	14	148 0.8×	86 0.5×	164 1.6×	48 0.5×	58 0.7×	25	464
Mary Walker United States	9	241 1.4×	127 0.8×	272 2.6×	65 0.7×	54 0.7×	21	513
Theuns Kotzé South Africa	11	143 0.8×	84 0.5×	81 0.8×	169 1.9×	151 1.8×	39	551
Luc K. Audebrand Canada	11	161 0.9×	120 0.7×	261 2.5×	139 1.6×	52 0.6×	40	559
Helen Woodruffe‐Burton United Kingdom	10	260 1.5×	153 0.9×	138 1.3×	45 0.5×	56 0.7×	25	529
Gerald M. Hampton United States	10	302 1.7×	210 1.3×	178 1.7×	162 1.8×	30 0.4×	19	651
Brian T. Engelland United States	9	188 1.1×	155 0.9×	182 1.7×	51 0.6×	57 0.7×	18	495

Countries citing papers authored by Li‐Wei Mai

Since Specialization

Citations

This map shows the geographic impact of Li‐Wei Mai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Li‐Wei Mai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Li‐Wei Mai more than expected).

Fields of papers citing papers by Li‐Wei Mai

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Li‐Wei Mai. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Li‐Wei Mai. The network helps show where Li‐Wei Mai may publish in the future.

Co-authorship network of co-authors of Li‐Wei Mai

This figure shows the co-authorship network connecting the top 25 collaborators of Li‐Wei Mai. A scholar is included among the top collaborators of Li‐Wei Mai based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Li‐Wei Mai. Li‐Wei Mai is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Mai, Li‐Wei, et al.. (2019). Determinants of consumers’ intentions to share knowledge and intentions to purchase on s-commerce sites: incorporating attitudes toward persuasion attempts into a social exchange model. Eurasian Economic Review. 10(1). 157–183. 16 indexed citations

Peng, Norman, Annie Chen, Li‐Wei Mai, & Stella Kladou. (2017). Incorporating Vanity into a Luxury Value-Attitude-Behavior Model- Evidence from Luxury Restaurant Consumers. WestminsterResearch (University of Westminster).

Mai, Li‐Wei, et al.. (2017). THE INFLUENCE OF BRAND KNOWLEDGE ON THE INTENTION TO PURCHASE PERSONAL LUXURY PRODUCTS. Global Fashion Management Conference. 2017. 42–49. 2 indexed citations

Mai, Li‐Wei. (2014). Consumers' willingness to pay for ethical attributes. Marketing Intelligence & Planning. 32(6). 706–721. 27 indexed citations

Mai, Li‐Wei, et al.. (2011). The impact of Italianate on consumers’ brand perceptions of luxury brands. WestminsterResearch (University of Westminster). 3 indexed citations

Harding, Richard, et al.. (2011). Impact of cultural exposure on young Chinese students’ adaptation in a UK business school. Studies in Higher Education. 37(5). 621–639. 35 indexed citations

Mai, Li‐Wei, et al.. (2009). Emotions, attitudes and memorability associated with TV commercials. Journal of Targeting Measurement and Analysis for Marketing. 17(1). 55–63. 23 indexed citations

Mai, Li‐Wei, et al.. (2007). Dissolution of a Person-Brand Relationship: an Understanding of Brand-Detachment. WestminsterResearch (University of Westminster). 9 indexed citations

Mai, Li‐Wei, et al.. (2007). Consumer adoption of online music services. International Journal of Retail & Distribution Management. 35(11). 862–877. 27 indexed citations

10.

Mai, Li‐Wei, et al.. (2006). Sports celebrity endorsement in fashion marketing. WestminsterResearch (University of Westminster). 1 indexed citations

11.

Mai, Li‐Wei & Mitchell Ness. (2006). A Structural Equation Model of Customer Satisfaction and Future Purchase of Mail-Order Speciality Food. SHILAP Revista de lepidopterología. 1(1). 27 indexed citations

12.

Mai, Li‐Wei. (2005). A Comparative Study Between UK and US: The Student Satisfaction in Higher Education and its Influential Factors. Journal of Marketing Management. 21(7-8). 859–878. 158 indexed citations

13.

Mai, Li‐Wei & Hui Zhao. (2004). The characteristics of supermarket shoppers in Beijing. International Journal of Retail & Distribution Management. 32(1). 56–62. 31 indexed citations

14.

Mai, Li‐Wei, et al.. (2002). Is the internet the right medium for a ‘don't quit campaign’?. Research in Post-Compulsory Education. 7(3). 353–360. 1 indexed citations

15.

Mai, Li‐Wei, et al.. (2002). The personality attributes and leisure activities of Taiwanese internet users. WestminsterResearch (University of Westminster). 3 indexed citations

16.

Mai, Li‐Wei & Mitchell Ness. (2000). Customers' Satisfaction and Future Purchase of Mail-Order Specialty Food in the UK. Journal of Food Products Marketing. 6(1). 1–10. 2 indexed citations

17.

Mai, Li‐Wei & Mitchell Ness. (1999). Canonical correlation analysis of customer satisfaction and future purchase of mail‐order speciality food. British Food Journal. 101(11). 857–870. 42 indexed citations

18.

Mai, Li‐Wei, et al.. (1999). The Personality Attributes and Leisure Activities of the Internet Users: A Taiwanese case study. WestminsterResearch (University of Westminster). 1 indexed citations

19.

Mai, Li‐Wei & Mitchell Ness. (1998). Perceived benefits of mail‐order speciality foods. British Food Journal. 100(1). 10–17. 7 indexed citations

20.

Mai, Li‐Wei & Mitchell Ness. (1997). Consumers' perceptions of mail‐order speciality foods. Journal of Marketing Management. 13(7). 705–724. 17 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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