Paul Marsden
- Sociology and Political Science top 10%
- Marketing top 5%
- Organizational Behavior and Human Resource Management top 10%
- Information Systems and Management top 10%
- Strategy and Management
- Co-authors
- Paul ChaneyAndy RogersJ. H BroughtonPeter I WhelanAndrew MarshAndy ShawKeri DaviesCornelius Lewis
- Topics
- Consumer Behavior in Brand Consumption and Identification (4 papers)Digital Marketing and Social Media (2 papers)Cognitive and psychological constructs research (2 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Journals
- Industrial Marketing ManagementMarketing Intelligence & PlanningSociological Research Online
- Partner nations
- United Kingdom
In The Last Decade
Paul Marsden
12 papers receiving 215 citations
Peers
Comparison fields: 5 of 73
- Sociology and Political Science 153
- Marketing 108
- Organizational Behavior and Human Resource Management 63
- Information Systems and Management 52
- Strategy and Management 26
Countries citing papers authored by Paul Marsden
This map shows the geographic impact of Paul Marsden's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Paul Marsden with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Paul Marsden more than expected).
Fields of papers citing papers by Paul Marsden
This network shows the impact of papers produced by Paul Marsden. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Paul Marsden. The network helps show where Paul Marsden may publish in the future.
Co-authorship network of co-authors of Paul Marsden
This figure shows the co-authorship network connecting the top 25 collaborators of Paul Marsden. A scholar is included among the top collaborators of Paul Marsden based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Paul Marsden. Paul Marsden is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 8 | |
| 2 | Entrepreneurial Journalism: How to go it alone and launch your dream digital project | 3 |
| 3 | 21 | |
| 4 | The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales | 27 |
| 5 | Selective Distribution in the Age of Online Retail | 1 |
| 6 | Connected marketing : the viral, buzz and word of mouth revolution | 115 |
| 7 | Advocacy drives growth | 18 |
| 8 | 32 | |
| 9 | 7 | |
| 10 | 22 | |
| 11 | 2 | |
| 12 | 4 |
About Paul Marsden
Paul Marsden is a scholar working on Marketing, Building and Construction and Social Psychology, having authored 12 papers that have together received 260 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (4 papers), Digital Marketing and Social Media (2 papers) and Cognitive and psychological constructs research (2 papers). The work is most often cited by research in Marketing (108 citations), Information Systems and Management (52 citations) and Organizational Behavior and Human Resource Management (63 citations). Paul Marsden has collaborated with scholars based in United Kingdom. Frequent co-authors include Paul Chaney, Andy Rogers, J. H Broughton, Peter I Whelan, Andrew Marsh, Andy Shaw, Keri Davies, Cornelius Lewis and Roger Coates. Their work appears in journals such as Industrial Marketing Management, Marketing Intelligence & Planning and Sociological Research Online.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.