Nuttapol Assarut

2.0k total citations · 2 hit papers
24 papers, 1.4k citations indexed

About

Nuttapol Assarut is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Nuttapol Assarut has authored 24 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 7 papers in Strategy and Management and 7 papers in Sociology and Political Science. Recurrent topics in Nuttapol Assarut's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers). Nuttapol Assarut is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers). Nuttapol Assarut collaborates with scholars based in Thailand, Japan and Malaysia. Nuttapol Assarut's co-authors include Apiradee Wongkitrungrueng, Nassim Dehouche, Sukree Sinthupinyo, Chaleeda Borompichaichartkul, Koichiro Mori, Yuhanis Abdul Aziz and Hisashi Masuda and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Sustainability.

In The Last Decade

Nuttapol Assarut

20 papers receiving 1.4k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The role of live streaming in building consumer trust and engagement with social commerce sellers

2018 886 citations Apiradee Wongkitrungrueng, Nuttapol Assarut Journal of Business Research profile →
Live streaming commerce from the sellers’ perspective: implications for online relationship marketing

2020 317 citations Apiradee Wongkitrungrueng, Nassim Dehouche et al. Journal of Marketing Management profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author						Papers	Cites
Nuttapol Assarut	964	888	612	330	130	24	1.4k
Apiradee Wongkitrungrueng	957 1.0×	895 1.0×	600 1.0×	318 1.0×	93 0.7×	14	1.4k
Colleen M. Harmeling	1.0k 1.1×	986 1.1×	387 0.6×	587 1.8×	148 1.1×	19	1.6k
Maik Eisenbeiß	737 0.8×	607 0.7×	330 0.5×	281 0.9×	90 0.7×	18	1.1k
Rebecca Jen-Hui Wang	788 0.8×	748 0.8×	393 0.6×	288 0.9×	91 0.7×	13	1.3k
Lih‐Bin Oh	668 0.7×	558 0.6×	584 1.0×	367 1.1×	171 1.3×	37	1.4k
Guoxin Li	650 0.7×	576 0.6×	401 0.7×	255 0.8×	91 0.7×	54	1.1k
Alexander Bleier	865 0.9×	684 0.8×	361 0.6×	174 0.5×	105 0.8×	14	1.3k
Waqar Nadeem	743 0.8×	627 0.7×	400 0.7×	255 0.8×	122 0.9×	22	1.1k
C.M. Sashi	975 1.0×	618 0.7×	394 0.6×	494 1.5×	290 2.2×	16	1.4k
Ana Babić Rosario	943 1.0×	651 0.7×	310 0.5×	228 0.7×	81 0.6×	7	1.2k

Countries citing papers authored by Nuttapol Assarut

Since Specialization

Citations

This map shows the geographic impact of Nuttapol Assarut's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nuttapol Assarut with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nuttapol Assarut more than expected).

Fields of papers citing papers by Nuttapol Assarut

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nuttapol Assarut. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nuttapol Assarut. The network helps show where Nuttapol Assarut may publish in the future.

Co-authorship network of co-authors of Nuttapol Assarut

This figure shows the co-authorship network connecting the top 25 collaborators of Nuttapol Assarut. A scholar is included among the top collaborators of Nuttapol Assarut based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nuttapol Assarut. Nuttapol Assarut is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Assarut, Nuttapol, et al.. (2025). Innovation Adoption and Resistance of Functional Postbiotics: Consumer Intentions for Sleep and Mental Wellbeing. Emerging Science Journal. 9(5). 2595–2618.

Assarut, Nuttapol, et al.. (2025). Event loyalty as a key driver of destination strategy: A path analysis of tourist data. Journal of Convention & Event Tourism. 27(1). 26–48.

Assarut, Nuttapol, et al.. (2022). How Hotel Brand Website Contributes to Online Hotel Reservation on Consumer Review Website?. DergiPark (Istanbul University). 10(3). 404–426. 1 indexed citations

Assarut, Nuttapol, et al.. (2022). Antecedents of IoT adoption in food supply chain quality management: an integrative model. Journal of International Logistics and Trade. 20(3). 135–170. 16 indexed citations

Assarut, Nuttapol, et al.. (2022). The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing. Cogent Business & Management. 9(1). 58 indexed citations

Assarut, Nuttapol, et al.. (2022). Entrepreneur Mindset, Social Capital and Adaptive Capacity for Tourism SME Resilience and Transformation during the COVID-19 Pandemic. Sustainability. 14(19). 12675–12675. 19 indexed citations

Assarut, Nuttapol, et al.. (2021). Impact of Green Supply Chain Management Practices on Employee Engagement and Organizational Commitment: Mediating Role of Firm Performance. Global Business Review. 25(5). 1336–1355. 23 indexed citations

Wongkitrungrueng, Apiradee, Nassim Dehouche, & Nuttapol Assarut. (2020). Live streaming commerce from the sellers’ perspective: implications for online relationship marketing. Journal of Marketing Management. 36(5-6). 488–518. 317 indexed citations breakdown →

Aziz, Yuhanis Abdul, et al.. (2020). Low-Risk Innovative Ideas with High Self-Confidence: Innovation Process Characteristics in ASEAN Countries. International Journal of Innovation and Technology Management. 17(2). 3 indexed citations

10.

Assarut, Nuttapol, et al.. (2020). Foreign food consumption as an extraordinary experience. Tourism. 68(2). 120–129. 9 indexed citations

11.

Assarut, Nuttapol, et al.. (2019). Clustering Cyberspace Population and the tendency to Commit Cyber Crime: A Quantitative Application of Space Transition Theory. Zenodo (CERN European Organization for Nuclear Research). 8 indexed citations

12.

Assarut, Nuttapol, et al.. (2018). Attitude toward the elderly and social interaction: Approach toward an intergenerational society. Kasetsart Journal of Social Sciences. 3 indexed citations

13.

Wongkitrungrueng, Apiradee & Nuttapol Assarut. (2018). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research. 117. 543–556. 886 indexed citations breakdown →

14.

Assarut, Nuttapol, et al.. (2018). The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention. SHILAP Revista de lepidopterología. 30(1). 41–60. 3 indexed citations

15.

Assarut, Nuttapol, et al.. (2018). Winning CSR strategies for the talent war. Social Responsibility Journal. 15(3). 365–378. 7 indexed citations

16.

Assarut, Nuttapol, et al.. (2018). Applying Psychic Distance to Services Internationalization: A Case Study of Thai Caregivers and Japanese Elderly. Journal of Asia-Pacific Business. 19(4). 228–245. 3 indexed citations

17.

Wongkitrungrueng, Apiradee, et al.. (2018). When art meets mall: impact on shopper responses. Journal of Product & Brand Management. 27(3). 277–293. 29 indexed citations

18.

Assarut, Nuttapol, et al.. (2017). The Influence of Corporate Social Responsibility on Work Engagement and Organizational Commitment. 38(4). 68–92. 3 indexed citations

19.

Assarut, Nuttapol, et al.. (2013). Consumption pattern using lifestyle and culture classification: A case study of Gen X and late baby boomers in the Bangkok metropolis. 35(1). 1–19. 1 indexed citations

20.

Assarut, Nuttapol, et al.. (2010). Determinants of Green Product Purchase Intentions: the Roles of Environmental Consciousness and Product Attributes. 32(1). 108–122. 11 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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