Nuttapol Assarut

2.0k total citations · 2 hit papers
24 papers, 1.4k citations indexed

About

Nuttapol Assarut is a scholar working on Marketing, Strategy and Management and Sociology and Political Science. According to data from OpenAlex, Nuttapol Assarut has authored 24 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 7 papers in Strategy and Management and 7 papers in Sociology and Political Science. Recurrent topics in Nuttapol Assarut's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers). Nuttapol Assarut is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers). Nuttapol Assarut collaborates with scholars based in Thailand, Japan and Malaysia. Nuttapol Assarut's co-authors include Apiradee Wongkitrungrueng, Nassim Dehouche, Sukree Sinthupinyo, Hisashi Masuda, Yuhanis Abdul Aziz, Chaleeda Borompichaichartkul and Koichiro Mori and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Sustainability.

In The Last Decade

Nuttapol Assarut

20 papers receiving 1.4k citations

Hit Papers

The role of live streaming in building consumer trust and... 2018 2026 2020 2023 2018 2020 250 500 750

Peers

Nuttapol Assarut
Comparison fields: 5 of 66
  • Sociology and Political Science 964
  • Marketing 888
  • Information Systems and Management 612
  • Organizational Behavior and Human Resource Management 330
  • Strategy and Management 130
Replace Apiradee Wongkitrungrueng with:
Apiradee Wongkitrungrueng Thailand
Colleen M. Harmeling United States
Maik Eisenbeiß Germany
Rebecca Jen-Hui Wang United States
Guoxin Li China
Lih‐Bin Oh China
Alexander Bleier Germany
Waqar Nadeem Canada
Ana Babić Rosario United States
C.M. Sashi United States
Apiradee Wongkitrungrueng Thailand View profile →
Citations per field, relative to Nuttapol Assarut
Nuttapol Assarut · 1×
Citations per year, relative to Nuttapol Assarut
Nuttapol Assarut · 1×

Countries citing papers authored by Nuttapol Assarut

Since Specialization
Citations

This map shows the geographic impact of Nuttapol Assarut's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nuttapol Assarut with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nuttapol Assarut more than expected).

Fields of papers citing papers by Nuttapol Assarut

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nuttapol Assarut. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nuttapol Assarut. The network helps show where Nuttapol Assarut may publish in the future.

Co-authorship network of co-authors of Nuttapol Assarut

This figure shows the co-authorship network connecting the top 25 collaborators of Nuttapol Assarut. A scholar is included among the top collaborators of Nuttapol Assarut based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nuttapol Assarut. Nuttapol Assarut is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
# Work Indexed citations
1 0
2 0
3 1
4 16
5 19
6 58
7 23
8 3
9
Live streaming commerce from the sellers’ perspective: implications for online relationship marketing breakdown →
317
10 8
11
The role of live streaming in building consumer trust and engagement with social commerce sellers breakdown →
886
12 3
13 3
14 7
15 3
16 29
17
The Influence of Corporate Social Responsibility on Work Engagement and Organizational Commitment
3
18
Consumption pattern using lifestyle and culture classification: A case study of Gen X and late baby boomers in the Bangkok metropolis
1
19 11
20
Determinants of Green Product Purchase Intentions: the Roles of Environmental Consciousness and Product Attributes
11

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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