Nils S. Borchers

1.2k total citations · 1 hit paper
23 papers, 581 citations indexed

About

Nils S. Borchers is a scholar working on Sociology and Political Science, Communication and Gender Studies. According to data from OpenAlex, Nils S. Borchers has authored 23 papers receiving a total of 581 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Sociology and Political Science, 11 papers in Communication and 6 papers in Gender Studies. Recurrent topics in Nils S. Borchers's work include Digital Marketing and Social Media (11 papers), Social Media and Politics (6 papers) and Gender, Feminism, and Media (6 papers). Nils S. Borchers is often cited by papers focused on Digital Marketing and Social Media (11 papers), Social Media and Politics (6 papers) and Gender, Feminism, and Media (6 papers). Nils S. Borchers collaborates with scholars based in Germany, United States and Australia. Nils S. Borchers's co-authors include Nadja Enke, Hanna Reinikainen, Kim Strandberg, Marc T. P. Adam, Christof Weinhardt, Timm Teubner, Florian Hawlitschek, Jens Woelke, Matthias Kohring and Günter Bentele and has published in prestigious journals such as American Behavioral Scientist, Public Relations Review and International Journal of Advertising.

In The Last Decade

Nils S. Borchers

19 papers receiving 550 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication

2019 259 citations Nadja Enke, Nils S. Borchers International Journal of Strategic Communication profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Nils S. Borchers Germany	9	447	193	150	111	107	23	581
Hyoyeun Jun United States	5	548 1.2×	86 0.4×	273 1.8×	91 0.8×	110 1.0×	10	622
Sema Misci Kip Türkiye	5	364 0.8×	110 0.6×	144 1.0×	62 0.6×	48 0.4×	7	450
Alice Audrezet France	5	607 1.4×	94 0.5×	311 2.1×	104 0.9×	132 1.2×	9	732
Hsin‐Chen Lin Canada	8	370 0.8×	78 0.4×	212 1.4×	53 0.5×	38 0.4×	16	504
Lauren M. Burch United States	15	642 1.4×	188 1.0×	109 0.7×	543 4.9×	63 0.6×	27	826
Sara Kamal United States	9	496 1.1×	60 0.3×	351 2.3×	31 0.3×	64 0.6×	10	605
Emily Hund United States	5	333 0.7×	106 0.5×	85 0.6×	238 2.1×	25 0.2×	7	523
Melanie Dempsey Canada	4	368 0.8×	89 0.5×	183 1.2×	20 0.2×	37 0.3×	4	435
Brian L. Massey United States	13	298 0.7×	332 1.7×	55 0.4×	43 0.4×	25 0.2×	27	568
Ngai Keung Chan United States	10	381 0.9×	110 0.6×	125 0.8×	41 0.4×	10 0.1×	23	479

Countries citing papers authored by Nils S. Borchers

Since Specialization

Citations

This map shows the geographic impact of Nils S. Borchers's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Nils S. Borchers with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Nils S. Borchers more than expected).

Fields of papers citing papers by Nils S. Borchers

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Nils S. Borchers. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Nils S. Borchers. The network helps show where Nils S. Borchers may publish in the future.

Co-authorship network of co-authors of Nils S. Borchers

This figure shows the co-authorship network connecting the top 25 collaborators of Nils S. Borchers. A scholar is included among the top collaborators of Nils S. Borchers based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Nils S. Borchers. Nils S. Borchers is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Reinikainen, Hanna, et al.. (2025). Lighting the participatory spark? The role of social media influencers in initiating political participation. Nordicom review/NORDICOM review. 46(1). 25–54.

Borchers, Nils S., et al.. (2024). “I had to watch the commercial. That was annoying!” Audio-observing active parental mediation of advertising. The Communication Review. 28(1). 48–81. 1 indexed citations

Borchers, Nils S., et al.. (2024). Studying digital disconnection: A mapping review of empirical contributions to disconnection studies. First Monday. 5 indexed citations

Borchers, Nils S.. (2024). How social media influencers support political parties in achieving campaign objectives, according to political communicators in Germany. Public Relations Review. 51(1). 102532–102532. 3 indexed citations

Thomaß, Barbara, et al.. (2024). Ethik der öffentlichen Kommunikation.

Borchers, Nils S.. (2023). To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go. Social Media + Society. 9(2). 5 indexed citations

Borchers, Nils S., et al.. (2023). Revisiting Audio Observations to Collect Qualitative Data During the COVID-19 Pandemic. American Behavioral Scientist. 69(10). 1238–1254. 1 indexed citations

Borchers, Nils S.. (2023). Why do we trust in online reviews? Integrative literature review and future research directions. Cyberpsychology Journal of Psychosocial Research on Cyberspace. 17(2). 1 indexed citations

Borchers, Nils S.. (2023). Emily Hund. The influencer industry: The quest for authenticity on social media. Studies in Communication Sciences. 1 indexed citations

10.

Borchers, Nils S.. (2022). Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing. Journal of Current Issues & Research in Advertising. 43(3). 274–300. 17 indexed citations

11.

Borchers, Nils S., et al.. (2022). Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective. International Journal of Advertising. 41(6). 974–996. 24 indexed citations

12.

Borchers, Nils S. & Nadja Enke. (2021). Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines. Public Relations Review. 47(3). 102041–102041. 52 indexed citations

13.

Reinikainen, Hanna, et al.. (2021). When Social Media Influencers Go Political: An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers. Javnost - The Public. 29(3). 301–317. 49 indexed citations

14.

Möller, Sarah, et al.. (2021). Provozierte Bewunderung. OAPEN (The OAPEN Foundation).

15.

Borchers, Nils S.. (2021). Social Media Influencers in Strategic Communication. 26 indexed citations

16.

Borchers, Nils S. & Jens Woelke. (2020). Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection. Communications. 45(3). 325–349. 4 indexed citations

17.

Enke, Nadja & Nils S. Borchers. (2019). Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication. International Journal of Strategic Communication. 13(4). 261–277. 259 indexed citations breakdown →

18.

Borchers, Nils S.. (2019). Social Media Influencers in Strategic Communication. International Journal of Strategic Communication. 13(4). 255–260. 59 indexed citations

19.

Hawlitschek, Florian, et al.. (2016). Trust in the Sharing Economy: An Experimental Framework. NOVA (University of Newcastle Australia). 1. 30 indexed citations

20.

Borchers, Nils S.. (2014). Werbekommunikation. Digital Access to Libraries (Université catholique de Louvain (UCL), l'Université de Namur (UNamur) and the Université Saint-Louis (USL-B)). 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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