Guiohk Lee

636 citations
16 papers · 469 indexed · h-index 8
Topics
Consumer Behavior in Brand Consumption and Identification (5 papers)Digital Marketing and Social Media (4 papers)Diverse Approaches in Healthcare and Education Studies (3 papers)
Journals
SHILAP Revista de lepidopterologíaSex RolesJournal of Advertising Research

In The Last Decade

Guiohk Lee

12 papers receiving 409 citations

Peers

Guiohk Lee
Comparison fields: 5 of 63
  • Sociology and Political Science 317
  • Marketing 188
  • Information Systems and Management 176
  • Organizational Behavior and Human Resource Management 97
  • Communication 76
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Citations per field
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Citations per year

Countries citing papers authored by Guiohk Lee

Since Specialization
Citations

This map shows the geographic impact of Guiohk Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Guiohk Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Guiohk Lee more than expected).

Fields of papers citing papers by Guiohk Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Guiohk Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Guiohk Lee. The network helps show where Guiohk Lee may publish in the future.

Co-authorship network of co-authors of Guiohk Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Guiohk Lee. A scholar is included among the top collaborators of Guiohk Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Guiohk Lee. Guiohk Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

16 of 16 papers shown
#WorkIndexed citations
1 0
2 0
3 7
4 2
5 3
6 7
7 2
8 1
9 2
10 7
11 36
12 35
13 94
14 128
15 144
16
Selling the Internet: An Analysis of Advertisements for the Internet and Related Products in Time Magazine, 1995-2000
1

About Guiohk Lee

Guiohk Lee is a scholar working on Marketing, General Social Sciences and Modeling and Simulation, having authored 16 papers that have together received 469 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Diverse Approaches in Healthcare and Education Studies (3 papers). The work is most often cited by research in Information Systems and Management (176 citations), Marketing (188 citations) and Communication (76 citations). Guiohk Lee has collaborated with scholars based in South Korea, United States and Slovenia. Frequent co-authors include Jangsun Hwang, Sally J. McMillan, Juran Kim, A‐Reum Jung, Tina Šegota, Jihyang Choi, Eun‐Jeong Jeong and Thi Hong Hai Nguyen. Their work appears in journals such as SHILAP Revista de lepidopterología, Sex Roles and Journal of Advertising Research.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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