Gerd Nufer
Impact in
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
- Gender Studies top 10%
- Sports, Gender, and Society
Papers in
-
- Sports, Gender, and Society 15
-
- Digital Innovation in Industries 11
- Co-authors
- Brendon KnottSimon ChadwickFrank DaumannSiegfried NagelTorsten SchlesingerStefan WalzelKamilla SwartClaudia Fantapié Altobelli
- Journals
- International Journal of Sports Marketing and Sponsorship (1 paper)Management Review Quarterly (1 paper)Sport Business and Management An International Journal (1 paper)Innovative Marketing (1 paper)International journal of human movement and sports sciences (1 paper)
- Partner nations
- Germany
In The Last Decade
Gerd Nufer
34 papers receiving 171 citations
Peers
Comparison fields: 5 of 39
- Marketing 92
- Gender Studies 64
- Business and International Management 7
- Tourism, Leisure and Hospitality Management 4
- Sociology and Political Science 112
Countries citing papers authored by Gerd Nufer
This map shows the geographic impact of Gerd Nufer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gerd Nufer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gerd Nufer more than expected).
Fields of papers citing papers by Gerd Nufer
This network shows the impact of papers produced by Gerd Nufer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gerd Nufer. The network helps show where Gerd Nufer may publish in the future.
Co-authorship network
The 12 scholars most cited alongside Gerd Nufer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2024 | 0 | |
| 2 | 2024 | 3 | |
| 3 | 2024 | 1 | |
| 4 | 2023 | 1 | |
| 5 | 2021 | 5 | |
| 6 | 2019 | 7 | |
| 7 | 2019 | 1 | |
| 8 | 2018 | 2 | |
| 9 | 2015 | 2 | |
| 10 | Marketing in sports | 2014 | 2 |
| 11 | Analyzing the Effectiveness of Ambush Marketing With Google Search Data | 2014 | 4 |
| 12 | 2014 | 0 | |
| 13 | Guerrilla marketing – structuring the manifestations and critical evaluation | 2013 | 4 |
| 14 | Marketing und Sport : Einführung und Perspektive | 2013 | 1 |
| 15 | Ambush marketing in sports : theory and practice | 2013 | 4 |
| 16 | 2013 | 1 | |
| 17 | 2011 | 2 | |
| 18 | Ambush-Marketing im Sport. Grundlagen - Strategien - Wirkungen. | 2010 | 1 |
| 19 | 2007 | 0 | |
| 20 | Event-Sponsoring am Beispiel der Fußball-Weltmeisterschaft 1998 in Frankreich - Kritik und Implikationen für die Praxis – | 1998 | 1 |
About Gerd Nufer
Gerd Nufer is a scholar working on Gender Studies, Management of Technology and Innovation, History and Philosophy of Science, Marketing and Strategy and Management, having authored 41 papers that have together received 185 indexed citations. Recurring topics across this work include Sports, Gender, and Society (15 papers), Corporate Governance and Management (13 papers), Digital Innovation in Industries (11 papers), Consumer Behavior in Brand Consumption and Identification (8 papers), Sports Analytics and Performance (8 papers), Sport and Mega-Event Impacts (6 papers), Sports Science and Education (6 papers) and Digital Marketing and Social Media (4 papers). The work is most often cited by research in Marketing (92 citations), Gender Studies (64 citations), Business and International Management (7 citations), Tourism, Leisure and Hospitality Management (4 citations) and Sociology and Political Science (112 citations). Gerd Nufer has collaborated with scholars based in Germany. Frequent co-authors include Brendon Knott, Simon Chadwick, Frank Daumann, Siegfried Nagel, Torsten Schlesinger, Stefan Walzel, Kamilla Swart, Claudia Fantapié Altobelli, Mark G. Stewart and Matthias Sander. Their work appears in journals such as International Journal of Sports Marketing and Sponsorship, Management Review Quarterly, Sport Business and Management An International Journal, Innovative Marketing and International journal of human movement and sports sciences.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.