Natalia Mæhle
- Marketing top 2%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- Social Psychology top 10%
- Strategy and Management top 10%
- Co-authors
- Magne SupphellenCele C. OtnesRotem ShneorLeif E. HemHean Tat KehAyşegül ÖzsomerNina M. IversenSergio W. Carvalho
- Topics
- Consumer Behavior in Brand Consumption and Identification (12 papers)Digital Marketing and Social Media (12 papers)FinTech, Crowdfunding, Digital Finance (8 papers)
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Journals
- SHILAP Revista de lepidopterologíaJournal of MarketingJournal of Cleaner Production
- Partner nations
- NorwayUnited StatesRomania
In The Last Decade
Natalia Mæhle
29 papers receiving 740 citations
Peers
Comparison fields: 5 of 92
- Marketing 461
- Sociology and Political Science 302
- Organizational Behavior and Human Resource Management 107
- Social Psychology 102
- Strategy and Management 80
Countries citing papers authored by Natalia Mæhle
This map shows the geographic impact of Natalia Mæhle's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Natalia Mæhle with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Natalia Mæhle more than expected).
Fields of papers citing papers by Natalia Mæhle
This network shows the impact of papers produced by Natalia Mæhle. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Natalia Mæhle. The network helps show where Natalia Mæhle may publish in the future.
Co-authorship network of co-authors of Natalia Mæhle
This figure shows the co-authorship network connecting the top 25 collaborators of Natalia Mæhle. A scholar is included among the top collaborators of Natalia Mæhle based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Natalia Mæhle. Natalia Mæhle is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 0 | |
| 2 | 1 | |
| 3 | 0 | |
| 4 | 1 | |
| 5 | 0 | |
| 6 | 10 | |
| 7 | 3 | |
| 8 | 26 | |
| 9 | 18 | |
| 10 | 24 | |
| 11 | 12 | |
| 12 | MANAGEMENT | RESEARCH ARTICLE Crowdsourcing innovation and product development: Gamification as a motivational driver | 1 |
| 13 | 38 | |
| 14 | 106 | |
| 15 | 135 | |
| 16 | 19 | |
| 17 | 104 | |
| 18 | Forming Brand Personality: Company-Based Vs. Consumer-Based Sources | 1 |
| 19 | On Congruence between Brand and Human Personalities | 2 |
| 20 | Sources of Brand Personality: a Survey of Ten Brands | 2 |
About Natalia Mæhle
Natalia Mæhle is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Management Information Systems, having authored 33 papers that have together received 792 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (12 papers) and FinTech, Crowdfunding, Digital Finance (8 papers). The work is most often cited by research in Marketing (461 citations), Tourism, Leisure and Hospitality Management (16 citations) and Organizational Behavior and Human Resource Management (107 citations). Natalia Mæhle has collaborated with scholars based in Norway, United States and Romania. Frequent co-authors include Magne Supphellen, Cele C. Otnes, Rotem Shneor, Leif E. Hem, Hean Tat Keh, Ayşegül Özsomer, Nina M. Iversen, Sergio W. Carvalho, Carlos J. Torelli and Ingeborg Astrid Kleppe. Their work appears in journals such as SHILAP Revista de lepidopterología, Journal of Marketing and Journal of Cleaner Production.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.