Rang Wang

880 total citations · 1 hit paper
14 papers, 533 citations indexed

About

Rang Wang is a scholar working on Sociology and Political Science, Communication and Marketing. According to data from OpenAlex, Rang Wang has authored 14 papers receiving a total of 533 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Sociology and Political Science, 6 papers in Communication and 3 papers in Marketing. Recurrent topics in Rang Wang's work include Digital Marketing and Social Media (10 papers), Impact of Technology on Adolescents (4 papers) and Technology Adoption and User Behaviour (3 papers). Rang Wang is often cited by papers focused on Digital Marketing and Social Media (10 papers), Impact of Technology on Adolescents (4 papers) and Technology Adoption and User Behaviour (3 papers). Rang Wang collaborates with scholars based in United States, China and South Korea. Rang Wang's co-authors include Sylvia M. Chan‐Olmsted, Min Xiao, Shu-Ting Huang, Linda Childers Hon, Huan Chen, Xuan Liang and Qi Zhou and has published in prestigious journals such as Journal of Business Research, New Media & Society and Telematics and Informatics.

In The Last Decade

Rang Wang

13 papers receiving 512 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

2018 312 citations Min Xiao, Rang Wang et al. Journal of Media Business Studies profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Rang Wang United States	8	391	179	150	91	81	14	533
Jason Weismueller Australia	3	345 0.9×	169 0.9×	49 0.3×	101 1.1×	53 0.7×	5	408
Alice Audrezet France	5	607 1.6×	311 1.7×	94 0.6×	122 1.3×	132 1.6×	9	732
Fine F. Leung Hong Kong	4	445 1.1×	249 1.4×	56 0.4×	101 1.1×	90 1.1×	6	565
Ekin Pehlivan United States	9	432 1.1×	219 1.2×	107 0.7×	157 1.7×	37 0.5×	21	538
Hamida Skandrani Tunisia	6	346 0.9×	214 1.2×	47 0.3×	116 1.3×	62 0.8×	13	494
Melanie Dempsey Canada	4	368 0.9×	183 1.0×	89 0.6×	103 1.1×	37 0.5×	4	435
Steven McClung United States	10	248 0.6×	93 0.5×	258 1.7×	85 0.9×	53 0.7×	19	531
Hamidreza Shahbaznezhad New Zealand	5	299 0.8×	106 0.6×	78 0.5×	106 1.2×	20 0.2×	13	412
Andrew Lipsman Israel	8	433 1.1×	222 1.2×	89 0.6×	159 1.7×	24 0.3×	11	502
Marius Johnen Germany	9	319 0.8×	218 1.2×	75 0.5×	69 0.8×	22 0.3×	12	431

Countries citing papers authored by Rang Wang

Since Specialization

Citations

This map shows the geographic impact of Rang Wang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rang Wang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rang Wang more than expected).

Fields of papers citing papers by Rang Wang

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rang Wang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rang Wang. The network helps show where Rang Wang may publish in the future.

Co-authorship network of co-authors of Rang Wang

This figure shows the co-authorship network connecting the top 25 collaborators of Rang Wang. A scholar is included among the top collaborators of Rang Wang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rang Wang. Rang Wang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

14 of 14 papers shown

Wang, Rang, Sylvia M. Chan‐Olmsted, & Qi Zhou. (2025). Information seeking and affective relationship building in influencer marketing: the role of social media affordances. Humanities and Social Sciences Communications. 12(1).

Wang, Rang, et al.. (2024). Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison. Journal of Business Research. 186. 115024–115024. 21 indexed citations

Wang, Rang & Sylvia M. Chan‐Olmsted. (2024). Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms. International Journal of Business Communication. 5 indexed citations

Wang, Rang & Sylvia M. Chan‐Olmsted. (2023). Podcasting as Advertising Channel: Understanding the Context Effect. Journal of Radio & Audio Media. 31(2). 374–395. 6 indexed citations

Wang, Rang, et al.. (2023). Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy. Telematics and Informatics. 79. 101955–101955. 10 indexed citations

Wang, Rang & Sylvia M. Chan‐Olmsted. (2022). Decoding influencer marketing from a community perspective: typologies and marketing management implications. Asia Pacific Journal of Marketing and Logistics. 35(8). 1839–1856. 10 indexed citations

Wang, Rang, et al.. (2020). Multinational Luxury Brands’ Communication Strategies on International and Local Social Media: Comparing Twitter and Weibo. Journal of International Consumer Marketing. 32(4). 313–323. 14 indexed citations

Wang, Rang & Sylvia M. Chan‐Olmsted. (2020). Content marketing strategy of branded YouTube channels. Journal of Media Business Studies. 17(3-4). 294–316. 37 indexed citations

Chan‐Olmsted, Sylvia M., et al.. (2020). Millennials’ Adoption of Radio Station Apps: The Roles of Functionality, Technology, Media, and Brand Factors. Journalism & Mass Communication Quarterly. 99(1). 262–288. 4 indexed citations

10.

Chan‐Olmsted, Sylvia M. & Rang Wang. (2020). Understanding podcast users: Consumption motives and behaviors. New Media & Society. 24(3). 684–704. 96 indexed citations

11.

Chen, Huan, Rang Wang, & Xuan Liang. (2020). Demystifying engagement: Chinese advertising practitioners’ perspective. International Journal of Market Research. 62(3). 314–334. 4 indexed citations

12.

Chan‐Olmsted, Sylvia M., et al.. (2019). Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective. Mobile Media & Communication. 8(2). 209–228. 11 indexed citations

13.

Chen, Huan, Rang Wang, & Xuan Liang. (2019). Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age. Global Media and China. 4(2). 233–253. 3 indexed citations

14.

Xiao, Min, Rang Wang, & Sylvia M. Chan‐Olmsted. (2018). Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model. Journal of Media Business Studies. 15(3). 188–213. 312 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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