Natalia Vila López
- Marketing top 1%
- Sociology and Political Science top 5%
- Strategy and Management top 5%
- Social Psychology top 5%
- Organizational Behavior and Human Resource Management top 5%
- Co-authors
- Inés Küster BoludaOlga Ampuero‐CanellasJoaquín Aldás ManzanoJosé Enrique Bigné AlcañizMarcelo Royo VelaFrancisco SarabiaClement K. GwedeAmbuj Kumar
- Topics
- Consumer Behavior in Brand Consumption and Identification (51 papers)Digital Marketing and Social Media (25 papers)Customer Service Quality and Loyalty (21 papers)
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Journals
- SHILAP Revista de lepidopterologíaAmerican Journal of Public HealthSocial Science & Medicine
In The Last Decade
Natalia Vila López
138 papers receiving 1.6k citations
Peers
Comparison fields: 5 of 144
- Marketing 828
- Sociology and Political Science 511
- Strategy and Management 302
- Social Psychology 298
- Organizational Behavior and Human Resource Management 262
Countries citing papers authored by Natalia Vila López
This map shows the geographic impact of Natalia Vila López's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Natalia Vila López with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Natalia Vila López more than expected).
Fields of papers citing papers by Natalia Vila López
This network shows the impact of papers produced by Natalia Vila López. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Natalia Vila López. The network helps show where Natalia Vila López may publish in the future.
Co-authorship network of co-authors of Natalia Vila López
This figure shows the co-authorship network connecting the top 25 collaborators of Natalia Vila López. A scholar is included among the top collaborators of Natalia Vila López based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Natalia Vila López. Natalia Vila López is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 1 | |
| 3 | 9 | |
| 4 | Transferencia valor-experiencia a través del patrocinio deportivo : antecedentes y consecuencias | 2 |
| 5 | Value-experience transfer through sports sponsorship: Background and consequences | 3 |
| 6 | 12 | |
| 7 | La televisión pública versus la privada: ¿se perciben diferencias en calidad, identidad visual y reputación corporativa? | 0 |
| 8 | Brand equity innovation: el uso de las nuevas tecnologías en el sector del vino para el incremento del valor de marca* | 1 |
| 9 | La orientación al mercado y el marketing relacional: efectos en la innovación y el éxito del textil español | 1 |
| 10 | Diferencias cross-culturales en la decisión de compra de los jóvenes europeos | 4 |
| 11 | Cross-cultural differences in purchasing decisions among European youth | 0 |
| 12 | Efectos de la RSC sobre el consumidor: una aplicación al sector de transporte público terrestre | 5 |
| 13 | Efecto del Patrocinio de la Copa América en las percepciones de Luis Vuitton: una perspectiva internacional | 2 |
| 14 | 5 | |
| 15 | 10 | |
| 16 | Medición del éxito en marketing: propuesta desde un enfoque formativo/reflexivo | 2 |
| 17 | International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize? | 0 |
| 18 | Oportunidades y amenazas del "e-mail marketing" | 1 |
| 19 | Grupos estratégicos y grupos competitivos en el sector de la cosmética y perfumería | 2 |
| 20 | Identificación del conjunto evocado por un consumidor en la compra | 2 |
About Natalia Vila López
Natalia Vila López is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Organizational Behavior and Human Resource Management, having authored 154 papers that have together received 1.7k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (51 papers), Digital Marketing and Social Media (25 papers) and Customer Service Quality and Loyalty (21 papers). The work is most often cited by research in Marketing (828 citations), Tourism, Leisure and Hospitality Management (43 citations) and Organizational Behavior and Human Resource Management (262 citations). Natalia Vila López has collaborated with scholars based in Spain, Mexico and Chile. Frequent co-authors include Inés Küster Boluda, Olga Ampuero‐Canellas, Joaquín Aldás Manzano, José Enrique Bigné Alcañiz, Marcelo Royo Vela, Francisco Sarabia, Clement K. Gwede, Ambuj Kumar, Stacy N. Davis and Alexis Koskan. Their work appears in journals such as SHILAP Revista de lepidopterología, American Journal of Public Health and Social Science & Medicine.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.