Maryse Brand

1.5k total citations · 1 hit paper
28 papers, 1.1k citations indexed

About

Maryse Brand is a scholar working on Strategy and Management, Management of Technology and Innovation and Economics and Econometrics. According to data from OpenAlex, Maryse Brand has authored 28 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Strategy and Management, 6 papers in Management of Technology and Innovation and 6 papers in Economics and Econometrics. Recurrent topics in Maryse Brand's work include Franchising Strategies and Performance (11 papers), Entrepreneurship Studies and Influences (6 papers) and Family Business Performance and Succession (5 papers). Maryse Brand is often cited by papers focused on Franchising Strategies and Performance (11 papers), Entrepreneurship Studies and Influences (6 papers) and Family Business Performance and Succession (5 papers). Maryse Brand collaborates with scholars based in Netherlands, Germany and New Zealand. Maryse Brand's co-authors include Wynand Bodewes, Mirjam van Praag, Marco van Gelderen, Erik Poutsma, Anita Van Gils, Evelien Croonen, K.R.E. Huizingh, Joris Meijaard, E.H. Bax and Wim G. Biemans and has published in prestigious journals such as Entrepreneurship Theory and Practice, Small Business Economics and Journal of Small Business Management.

In The Last Decade

Maryse Brand

28 papers receiving 978 citations

Hit Papers

Explaining entrepreneurial intentions by means of the the... 2008 2026 2014 2020 2008 100 200 300 400 500

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Maryse Brand Netherlands 13 650 429 318 273 142 28 1.1k
Gita Sud de Surie United States 7 580 0.9× 435 1.0× 275 0.9× 253 0.9× 102 0.7× 16 1.1k
Seongbae Lim United States 14 583 0.9× 339 0.8× 174 0.5× 195 0.7× 131 0.9× 22 927
Ayman El Tarabishy United States 9 800 1.2× 448 1.0× 265 0.8× 293 1.1× 301 2.1× 24 1.2k
Siwan Mitchelmore United Kingdom 8 843 1.3× 406 0.9× 302 0.9× 283 1.0× 265 1.9× 10 1.3k
Saadat Saeed United Kingdom 14 824 1.3× 419 1.0× 211 0.7× 335 1.2× 142 1.0× 26 1.1k
Anat BarNir United States 13 691 1.1× 438 1.0× 365 1.1× 183 0.7× 112 0.8× 19 1.3k
Mine Karataş‐Özkan United Kingdom 18 700 1.1× 393 0.9× 270 0.8× 262 1.0× 104 0.7× 48 1.2k
Heiko Haase Germany 18 758 1.2× 323 0.8× 559 1.8× 261 1.0× 204 1.4× 60 1.4k
Geoffrey Desa United States 9 609 0.9× 269 0.6× 207 0.7× 386 1.4× 76 0.5× 11 911
Alain Fayolle France 18 1.0k 1.6× 494 1.2× 285 0.9× 294 1.1× 138 1.0× 65 1.4k

Countries citing papers authored by Maryse Brand

Since Specialization
Citations

This map shows the geographic impact of Maryse Brand's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Maryse Brand with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Maryse Brand more than expected).

Fields of papers citing papers by Maryse Brand

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Maryse Brand. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Maryse Brand. The network helps show where Maryse Brand may publish in the future.

Co-authorship network of co-authors of Maryse Brand

This figure shows the co-authorship network connecting the top 25 collaborators of Maryse Brand. A scholar is included among the top collaborators of Maryse Brand based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Maryse Brand. Maryse Brand is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Croonen, Evelien, Thijs Broekhuizen, & Maryse Brand. (2024). Trust and Control in Franchise Networks: A Dyadic, Multi-Referent Analysis on Franchisee Network Exit Intentions. Entrepreneurship Theory and Practice. 49(1). 129–158. 5 indexed citations
2.
Brand, Maryse, Evelien Croonen, & Roger Leenders. (2017). Entrepreneurial networking: a blessing or a curse? Differential effects for low, medium and high performing franchisees. Small Business Economics. 50(4). 783–805. 20 indexed citations
3.
Croonen, Evelien, Maryse Brand, & K.R.E. Huizingh. (2014). To be entrepreneurial, or not to be entrepreneurial? Explaining differences in franchisee entrepreneurial behavior within a franchise system. International Entrepreneurship and Management Journal. 12(2). 531–553. 28 indexed citations
4.
Croonen, Evelien & Maryse Brand. (2013). Antecedents of franchisee responses to franchisor-initiated strategic change. International Small Business Journal Researching Entrepreneurship. 33(3). 254–276. 16 indexed citations
5.
Croonen, Evelien & Maryse Brand. (2013). Antecedents of Franchisee Trust. Journal of Marketing Channels. 20(1-2). 141–168. 12 indexed citations
6.
Croonen, Evelien, Maryse Brand, & K.R.E. Huizingh. (2012). Academy of Management Proceedings. 86 indexed citations
7.
Gemser, Gerda, Maryse Brand, & Arndt Sorge. (2012). Internationalisation strategies of technology-driven small- and medium-sized enterprises. Technology Analysis and Strategic Management. 24(3). 311–326. 5 indexed citations
8.
Brand, Maryse & Evelien Croonen. (2010). Franchised and Small, the Most Beautiful of All; HRM and Performance in Plural Systems. Journal of Small Business Management. 48(4). 605–626. 33 indexed citations
9.
Croonen, Evelien & Maryse Brand. (2010). Dutch Druggists in Distress: Franchisees Facing the Complex Decision of How to React to Their Franchisor's Strategic Plans. Entrepreneurship Theory and Practice. 34(5). 1021–1038. 2 indexed citations
10.
Bodewes, Wynand, Marco van Gelderen, Maryse Brand, et al.. (2010). Explaining Entrepreneurial Intentions by Means of the Theory of Planned Behaviour. 15 indexed citations
11.
Croonen, Evelien & Maryse Brand. (2009). Dutch Druggists in Distress: Franchisees Facing the Complex Decision of how to React to Their Franchisor's Strategic Plans. Entrepreneurship Theory and Practice. 34(5). 1021–1038. 4 indexed citations
12.
Brand, Maryse & Lammertjan Dam. (2009). Corporate social responsibility in small firms-illusion or big business? Empirical evidence from The Netherlands. Data Archiving and Networked Services (DANS). 9 indexed citations
13.
Huizingh, K.R.E. & Maryse Brand. (2009). Reasons for incomplete innovation implementation: why do they matter?. International Journal of Entrepreneurship and Innovation Management. 10(2). 122–122. 2 indexed citations
14.
Brand, Maryse & Evelien Croonen. (2006). Franchise strategy and system development; Juxtaposing selection and adaptation perspectives. Data Archiving and Networked Services (DANS). 26(18). 1. 1 indexed citations
15.
Meijaard, Joris, et al.. (2005). Organizational Structure and Performance in Dutch small Firms. Small Business Economics. 25(1). 83–96. 81 indexed citations
16.
Brand, Maryse, et al.. (2004). Some Advances in the Explanation of Entrepreneurial Intentions. SSRN Electronic Journal. 2 indexed citations
17.
Gemser, Gerda, Maryse Brand, & Arndt Sorge. (2004). Exploring the internationalisation process of small business: a study of Dutch old and new economy firms. Management International Review. 44(2). 127–150. 46 indexed citations
18.
Brand, Maryse & E.H. Bax. (2002). Strategic HRM for SMEs: implications for firms and policy. Education + Training. 44(8/9). 451–463. 47 indexed citations
19.
Brand, Maryse, et al.. (2002). Proceedings of the ICSB 47th world conference. 7 indexed citations
20.
Biemans, Wim G. & Maryse Brand. (1995). Reverse Marketing: A Synergy of Purchasing and Relationship Marketing. University of Groningen research database (University of Groningen / Centre for Information Technology). 31(2). 28–37. 38 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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