Marcel Goić

513 total citations
27 papers, 284 citations indexed

About

Marcel Goić is a scholar working on Marketing, Management Science and Operations Research and Economics and Econometrics. According to data from OpenAlex, Marcel Goić has authored 27 papers receiving a total of 284 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 7 papers in Management Science and Operations Research and 6 papers in Economics and Econometrics. Recurrent topics in Marcel Goić's work include Consumer Market Behavior and Pricing (12 papers), COVID-19 epidemiological studies (6 papers) and Consumer Retail Behavior Studies (4 papers). Marcel Goić is often cited by papers focused on Consumer Market Behavior and Pricing (12 papers), COVID-19 epidemiological studies (6 papers) and Consumer Retail Behavior Studies (4 papers). Marcel Goić collaborates with scholars based in Chile, United States and Spain. Marcel Goić's co-authors include Leonardo J. Basso, Kinshuk Jerath, Ricardo Montoya, Kannan Srinivasan, Andrés Weintraub, Pablo Santibáñez, Felipe Caro, Rafael Epstein, Kirthi Kalyanam and Gabriel Y. Weintraub and has published in prestigious journals such as PLoS ONE, Management Science and European Journal of Operational Research.

In The Last Decade

Marcel Goić

24 papers receiving 271 citations

Peers

Marcel Goić
Yanjun Qian China
Alexandros Leontitsis Greece
Alejandro Rincón Colombia
Quang Dang Nguyen Vietnam
Jinil Persis India
Susana Yuen Hong Kong
Sanjana Hossain Canada
Li Zou United States
Chunbing Bao China
Yanjun Qian China
Marcel Goić
Citations per year, relative to Marcel Goić Marcel Goić (= 1×) peers Yanjun Qian

Countries citing papers authored by Marcel Goić

Since Specialization
Citations

This map shows the geographic impact of Marcel Goić's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Marcel Goić with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Marcel Goić more than expected).

Fields of papers citing papers by Marcel Goić

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Marcel Goić. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Marcel Goić. The network helps show where Marcel Goić may publish in the future.

Co-authorship network of co-authors of Marcel Goić

This figure shows the co-authorship network connecting the top 25 collaborators of Marcel Goić. A scholar is included among the top collaborators of Marcel Goić based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Marcel Goić. Marcel Goić is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Goić, Marcel, et al.. (2025). Long Lags and Large Returns: Experimental Evidence from Advertising to Businesses. Management Science. 71(10). 8750–8766. 1 indexed citations
2.
Torres, Juan Pablo, Denis Sauré, Marcel Goić, et al.. (2025). Effectiveness and impact of nirsevimab in Chile during the first season of a national immunisation strategy against RSV (NIRSE-CL): a retrospective observational study. The Lancet Infectious Diseases. 25(11). 1189–1198. 6 indexed citations
3.
Sauré, Denis, Miguel O’Ryan, Juan Pablo Torres, et al.. (2025). Cost-savings and health impact of strategies for prevention of Respiratory Syncytial Virus with nirsevimab in Chile based on the integrated analysis of 2019–2023 national databases: A retrospective study. Journal of Infection and Public Health. 18(4). 102680–102680. 2 indexed citations
4.
5.
Sauré, Denis, Marcel Goić, Miguel O’Ryan, et al.. (2023). Infection with SARS-CoV-2 variant Gamma (P.1) in Chile increased ICU admission risk three to five-fold. PLoS ONE. 18(3). e0283085–e0283085.
6.
Goić, Marcel, et al.. (2022). The Social Divide of Social Distancing: Shelter-in-Place Behavior in Santiago During the Covid-19 Pandemic. Management Science. 68(3). 2016–2027. 10 indexed citations
7.
Goić, Marcel, et al.. (2022). A Multi-Armed Bandit Approach for House Ads Recommendations. SSRN Electronic Journal. 4 indexed citations
8.
Goić, Marcel, et al.. (2022). A Multiarmed Bandit Approach for House Ads Recommendations. Marketing Science. 42(2). 271–292. 10 indexed citations
9.
Goić, Marcel, et al.. (2021). COVID-19: Short-term forecast of ICU beds in times of crisis. PLoS ONE. 16(1). e0245272–e0245272. 44 indexed citations
10.
Goić, Marcel, et al.. (2021). Drivers of customer satisfaction in the grocery retail industry: A longitudinal analysis across store formats. Journal of Retailing and Consumer Services. 60. 102505–102505. 30 indexed citations
11.
Goić, Marcel, Kinshuk Jerath, & Kirthi Kalyanam. (2021). The roles of multiple channels in predicting website visits and purchases: Engagers versus closers. International Journal of Research in Marketing. 39(3). 656–677. 10 indexed citations
12.
Ríos, Sebastián A., et al.. (2021). Non-Intrusive Assessment of COVID-19 Lockdown Follow-Up and Impact Using Credit Card Information: Case Study in Chile. International Journal of Environmental Research and Public Health. 18(11). 5507–5507. 3 indexed citations
13.
Goić, Marcel, et al.. (2021). The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments. Journal of Interactive Marketing. 55(1). 118–145. 29 indexed citations
14.
Goić, Marcel, Kinshuk Jerath, & Kirthi Kalyanam. (2020). Investigating the Role of Multiple Channels in Predicting Website Browsing Patterns and Purchase. SSRN Electronic Journal.
15.
Goić, Marcel, et al.. (2018). The Effect of House Ads on Multichannel Sales. Journal of Interactive Marketing. 42(1). 32–45. 8 indexed citations
16.
Goić, Marcel, et al.. (2016). Investigating the Effectiveness of Triggered Email Marketing. SSRN Electronic Journal. 1 indexed citations
17.
Goić, Marcel, et al.. (2013). Detecting Inefficiently Managed Categories in a Retail Store. SSRN Electronic Journal. 1 indexed citations
18.
Goić, Marcel. (2011). Essays on Multi-product Pricing. Research Showcase @ Carnegie Mellon University (Carnegie Mellon University).
19.
Goić, Marcel, Kinshuk Jerath, & Kannan Srinivasan. (2009). Cross-Market Discounts. SSRN Electronic Journal. 1 indexed citations
20.
Goić, Marcel, et al.. (1993). Variacion de las isoenzimas de dehidrogenasa lactica posterior a un ejercicio en equinos fina sangre de carrera con diferentes periodos de entrenamiento. 25(1). 57–65. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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