Immediate Impact
53 standout
Citing Papers
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
2024 Standout
From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok
2024 Standout
Works of Mairead Brady being referenced
Examining Consumers’ Motivations to Engage in Firm‐Hosted Virtual Communities
2017
A model of consumer engagement in a virtual customer environment
2014
Author Peers
| Author | Last Decade | Papers | Cites | |||
|---|---|---|---|---|---|---|
| Mairead Brady | 221 | 145 | 124 | 34 | 377 | |
| Marke Kivijärvi | 210 | 134 | 236 | 19 | 440 | |
| Kostas Zafiropoulos | 193 | 81 | 132 | 32 | 423 | |
| Suchart Tripopsakul | 171 | 148 | 169 | 33 | 452 | |
| Mohammed T. Nuseir | 168 | 131 | 96 | 53 | 370 | |
| Noor Akma Mohd Salleh | 184 | 140 | 143 | 30 | 382 | |
| Blanca López‐Catalán | 198 | 132 | 222 | 25 | 390 | |
| Donyaprueth Krairit | 141 | 116 | 147 | 33 | 451 | |
| Vandana Ahuja | 248 | 170 | 131 | 57 | 421 | |
| Lazaros Sarigiannidis | 106 | 95 | 135 | 20 | 421 | |
| K. Damon Aiken | 240 | 122 | 115 | 25 | 383 |
All Works
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