Kullada Phetvaroon
Impact in
- Marketing top 1%
- Environmental Sustainability in Business
- Consumer Behavior in Brand Consumption and Identification
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- Environmental Education and Sustainability
Papers in
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- Diverse Aspects of Tourism Research 4
- Digital Marketing and Social Media 3
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- Job Satisfaction and Organizational Behavior 4
- Customer Service Quality and Loyalty 2
- Co-authors
- Woo Gon Kim (6 shared papers)Hyung‐Min Choi (1 shared paper)Kavitha Haldorai (5 shared papers)Jun Li (1 shared paper)Somnuk Aujirapongpan (1 shared paper)Gabriel Gazzoli (1 shared paper)
- Journals
- International Journal of Contemporary Hospitality Management (2 papers)International Journal of Hospitality Management (2 papers)Tourism Management (1 paper)Journal of Hospitality and Tourism Insights (2 papers)Journal of Quality Assurance in Hospitality & Tourism (1 paper)
- Partner nations
- ThailandUnited StatesMalaysia
In The Last Decade
Kullada Phetvaroon
11 papers receiving 962 citations
Kullada Phetvaroon's Hit Papers
Peers
Comparison fields: 5 of 57
- Marketing 764
- Management, Monitoring, Policy and Law 427
- Strategy and Management 460
- Organizational Behavior and Human Resource Management 175
- Business and International Management 19
Countries citing papers authored by Kullada Phetvaroon
This map shows the geographic impact of Kullada Phetvaroon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kullada Phetvaroon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kullada Phetvaroon more than expected).
Fields of papers citing papers by Kullada Phetvaroon
This network shows the impact of papers produced by Kullada Phetvaroon. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kullada Phetvaroon. The network helps show where Kullada Phetvaroon may publish in the future.
Co-authors
The 6 scholars most cited alongside Kullada Phetvaroon, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | The effect of green human resource management on hotel employees’ eco-friendly behavior and environmental performance Hit paper breakdown → | 2018 | 839 |
| 2 | 2020 | 70 | |
| 3 | 2021 | 24 | |
| 4 | 2020 | 20 | |
| 5 | 2024 | 13 | |
| 6 | 2023 | 11 | |
| 7 | 2021 | 11 | |
| 8 | Application of the Theory of Planned Behavior to Select a Destination After a Crisis: a Case Study of Phuket, Thailand | 2006 | 10 |
| 9 | 2023 | 3 | |
| 10 | 2025 | 1 | |
| 11 | Motivation and Behaviour of Thai Outbound Tourists to Europe / Witchu Chaipinit and Kullada Phetvaroon | 2011 | 1 |
| 12 | 2025 | 0 |
About Kullada Phetvaroon
Kullada Phetvaroon is a scholar working on Sociology and Political Science, Organizational Behavior and Human Resource Management, Marketing, Strategy and Management and General Health Professions, having authored 12 papers that have together received 1.0k indexed citations. Recurring topics across this work include Job Satisfaction and Organizational Behavior (4 papers), Diverse Aspects of Tourism Research (4 papers), Environmental Sustainability in Business (4 papers), Digital Marketing and Social Media (3 papers), Innovation and Socioeconomic Development (2 papers), Customer Service Quality and Loyalty (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Behavioral Health and Interventions (2 papers). The work is most often cited by research in Marketing (764 citations), Management, Monitoring, Policy and Law (427 citations), Strategy and Management (460 citations), Organizational Behavior and Human Resource Management (175 citations) and Business and International Management (19 citations). Kullada Phetvaroon has collaborated with scholars based in Thailand, United States and Malaysia. Frequent co-authors include Woo Gon Kim, Hyung‐Min Choi, Kavitha Haldorai, Jun Li, Somnuk Aujirapongpan and Gabriel Gazzoli. Their work appears in journals such as International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, Tourism Management, Journal of Hospitality and Tourism Insights and Journal of Quality Assurance in Hospitality & Tourism.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.