John P. Eaton

1.1k total citations · 1 hit paper
3 papers, 810 citations indexed

About

John P. Eaton is a scholar working on Marketing, Information Systems and Management and Literature and Literary Theory. According to data from OpenAlex, John P. Eaton has authored 3 papers receiving a total of 810 indexed citations (citations by other indexed papers that have themselves been cited), including 2 papers in Marketing, 1 paper in Information Systems and Management and 1 paper in Literature and Literary Theory. Recurrent topics in John P. Eaton's work include Consumer Behavior in Brand Consumption and Identification (2 papers), Media, Gender, and Advertising (1 paper) and Media Influence and Health (1 paper). John P. Eaton is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Media, Gender, and Advertising (1 paper) and Media Influence and Health (1 paper). John P. Eaton collaborates with scholars based in United States. John P. Eaton's co-authors include Kevin P. Gwinner, Ajith Kumar, James Ward and Peter H. Reingen and has published in prestigious journals such as Journal of Advertising and Journal of Consumer Psychology.

In The Last Decade

John P. Eaton

3 papers receiving 688 citations

Hit Papers

Building Brand Image Through Event Sponsorship: The Role ... 1999 2026 2008 2017 1999 200 400 600
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Building Brand Image Through Event Sponsorship: The Role of Image Transfer
    1999 736 citations Kevin P. Gwinner, John P. Eaton Journal of Advertising profile →

Peers

John P. Eaton
Reinhard Grohs Austria
Drue K. Schuler United States
Sharon Schembri Australia
E. Laird Landon United States
Yongsoon Kang United States
James Pokrywczynski United States
Susan Whelan Ireland
Ivan L. Preston United States
Donald Sciglimpaglia United States
Julie Z. Sneath United States
Reinhard Grohs Austria
John P. Eaton
Citations per year, relative to John P. Eaton John P. Eaton (= 1×) peers Reinhard Grohs

Countries citing papers authored by John P. Eaton

Since Specialization
Citations

This map shows the geographic impact of John P. Eaton's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John P. Eaton with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John P. Eaton more than expected).

Fields of papers citing papers by John P. Eaton

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John P. Eaton. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John P. Eaton. The network helps show where John P. Eaton may publish in the future.

Co-authorship network of co-authors of John P. Eaton

This figure shows the co-authorship network connecting the top 25 collaborators of John P. Eaton. A scholar is included among the top collaborators of John P. Eaton based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John P. Eaton. John P. Eaton is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

3 of 3 papers shown
1.
Gwinner, Kevin P. & John P. Eaton. (1999). Building Brand Image Through Event Sponsorship: The Role of Image Transfer. Journal of Advertising. 28(4). 47–57. 736 indexed citations breakdown →
2.
Eaton, John P., James Ward, Ajith Kumar, & Peter H. Reingen. (1999). Structural Analysis of Co‐Author Relationships and Author Productivity in Selected Outlets for Consumer Behavior Research. Journal of Consumer Psychology. 8(1). 39–59. 60 indexed citations
3.
Eaton, John P., et al.. (1986). Titanic: Triumph and Tragedy. 14 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026