John Narcum

584 total citations · 1 hit paper
5 papers, 346 citations indexed

About

John Narcum is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, John Narcum has authored 5 papers receiving a total of 346 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Marketing, 3 papers in Sociology and Political Science and 1 paper in Strategy and Management. Recurrent topics in John Narcum's work include Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Corporate Social Responsibility Reporting (1 paper). John Narcum is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Corporate Social Responsibility Reporting (1 paper). John Narcum collaborates with scholars based in United States and Japan. John Narcum's co-authors include Andrew Mason, Kevin Mason, Mehdi Amini and Carol C. Bienstock and has published in prestigious journals such as Business Strategy and the Environment, Cogent Business & Management and Journal of Customer Behaviour.

In The Last Decade

John Narcum

4 papers receiving 326 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Social media marketing gains importance after Covid-19

2021 185 citations Andrew Mason, John Narcum et al. Cogent Business & Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
John Narcum United States	4	177	162	73	68	65	5	346
Dyah Sugandini Indonesia	10	123 0.7×	110 0.7×	77 1.1×	44 0.6×	59 0.9×	60	354
Raja Ahmed Jamil Pakistan	10	168 0.9×	178 1.1×	60 0.8×	31 0.5×	38 0.6×	35	402
Alin Opreana Romania	8	131 0.7×	77 0.5×	48 0.7×	70 1.0×	41 0.6×	25	308
Akanksha Mishra India	4	202 1.1×	137 0.8×	60 0.8×	33 0.5×	39 0.6×	6	353
Minh-Trí Hà Vietnam	13	93 0.5×	185 1.1×	60 0.8×	26 0.4×	88 1.4×	38	341
Simona Vinerean Romania	8	239 1.4×	155 1.0×	142 1.9×	23 0.3×	26 0.4×	20	366
Md Sazzad Hossain Saudi Arabia	10	105 0.6×	146 0.9×	36 0.5×	36 0.5×	98 1.5×	31	367
Naoum Mylonas Greece	10	88 0.5×	84 0.5×	45 0.6×	36 0.5×	66 1.0×	20	342
Sarfraz Ahmed Dakhan Pakistan	7	147 0.8×	178 1.1×	160 2.2×	37 0.5×	68 1.0×	18	373
Ricardo Lim Philippines	6	204 1.2×	89 0.5×	163 2.2×	38 0.6×	39 0.6×	11	346

Countries citing papers authored by John Narcum

Since Specialization

Citations

This map shows the geographic impact of John Narcum's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John Narcum with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John Narcum more than expected).

Fields of papers citing papers by John Narcum

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John Narcum. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John Narcum. The network helps show where John Narcum may publish in the future.

Co-authorship network of co-authors of John Narcum

This figure shows the co-authorship network connecting the top 25 collaborators of John Narcum. A scholar is included among the top collaborators of John Narcum based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John Narcum. John Narcum is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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5 of 5 papers shown

1.

Mason, Andrew, et al.. (2021). Pandemic effects on social media marketing behaviors in India. Cogent Business & Management. 8(1). 19 indexed citations

2.

Mason, Andrew, John Narcum, & Kevin Mason. (2021). Social media marketing gains importance after Covid-19. Cogent Business & Management. 8(1). 185 indexed citations breakdown →

3.

Mason, Andrew, et al.. (2020). Changes in consumer decision-making resulting from the COVID-19 pandemic. Journal of Customer Behaviour. 75 indexed citations

4.

Amini, Mehdi, Carol C. Bienstock, & John Narcum. (2018). Status of corporate sustainability: a content analysis of Fortune 500 companies. Business Strategy and the Environment. 27(8). 1450–1461. 66 indexed citations

5.

Narcum, John, et al.. (2015). You Can’t Fool Me! Or Can You? Assimilation and Contrast Effects on Consumers’ Evaluations of Product Authenticity in the Online Environment. 5(9). 200–207. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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