John Narcum
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Behavior in Brand Consumption and Identification 3
- Environmental Sustainability in Business 1
- Consumer Retail Behavior Studies 1
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- Digital Marketing and Social Media 3
- Halal products and consumer behavior 1
- Co-authors
- Andrew Mason (3 shared papers)Kevin Mason (2 shared papers)Mehdi Amini (1 shared paper)Carol C. Bienstock (1 shared paper)
- Journals
- Business Strategy and the Environment (1 paper)Cogent Business & Management (2 papers)Journal of Customer Behaviour (1 paper)RePEc: Research Papers in Economics (1 paper)
- Partner nations
- United StatesJapan
In The Last Decade
John Narcum
4 papers receiving 333 citations
John Narcum's Hit Papers
Peers
Comparison fields: 5 of 70
- Marketing 162
- Information Systems and Management 72
- Strategy and Management 66
- Sociology and Political Science 178
- Communication 27
Countries citing papers authored by John Narcum
This map shows the geographic impact of John Narcum's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John Narcum with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John Narcum more than expected).
Fields of papers citing papers by John Narcum
This network shows the impact of papers produced by John Narcum. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John Narcum. The network helps show where John Narcum may publish in the future.
Co-authors
The 4 scholars most cited alongside John Narcum, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Social media marketing gains importance after Covid-19 Hit paper breakdown → | 2021 | 187 |
| 2 | 2020 | 76 | |
| 3 | 2018 | 69 | |
| 4 | 2021 | 20 | |
| 5 | 2015 | 1 |
About John Narcum
John Narcum is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Information Systems and Management and Economics and Econometrics, having authored 5 papers that have together received 353 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Sustainable Supply Chain Management (1 paper), Environmental Sustainability in Business (1 paper), Consumer Retail Behavior Studies (1 paper), Corporate Social Responsibility Reporting (1 paper), Halal products and consumer behavior (1 paper) and COVID-19 Pandemic Impacts (1 paper). The work is most often cited by research in Marketing (162 citations), Information Systems and Management (72 citations), Strategy and Management (66 citations), Sociology and Political Science (178 citations) and Communication (27 citations). John Narcum has collaborated with scholars based in United States and Japan. Frequent co-authors include Andrew Mason, Kevin Mason, Mehdi Amini and Carol C. Bienstock. Their work appears in journals such as Business Strategy and the Environment, Cogent Business & Management, Journal of Customer Behaviour and RePEc: Research Papers in Economics.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.