Kevin Mason
- Sociology and Political Science top 10%
- Marketing top 5%
- Information Systems and Management top 5%
- Organizational Behavior and Human Resource Management top 10%
- Economics and Econometrics
- Topics
- Consumer Behavior in Brand Consumption and Identification (6 papers)Customer Service Quality and Loyalty (3 papers)Consumer Retail Behavior Studies (3 papers)
- Partner nations
- United StatesJapan
In The Last Decade
Kevin Mason
10 papers receiving 324 citations
Hit Papers
Peers
Comparison fields: 5 of 67
- Sociology and Political Science 200
- Marketing 163
- Information Systems and Management 78
- Organizational Behavior and Human Resource Management 63
- Economics and Econometrics 40
Countries citing papers authored by Kevin Mason
This map shows the geographic impact of Kevin Mason's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kevin Mason with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kevin Mason more than expected).
Fields of papers citing papers by Kevin Mason
This network shows the impact of papers produced by Kevin Mason. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kevin Mason. The network helps show where Kevin Mason may publish in the future.
Co-authorship network of co-authors of Kevin Mason
This figure shows the co-authorship network connecting the top 25 collaborators of Kevin Mason. A scholar is included among the top collaborators of Kevin Mason based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kevin Mason. Kevin Mason is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 17 | |
| 2 | 19 | |
| 3 | Social media marketing gains importance after Covid-19breakdown → | 185 |
| 4 | 1 | |
| 5 | 17 | |
| 6 | The Benefits of Higher Brand Equity | 0 |
| 7 | 8 | |
| 8 | How Corporate Sport Sponsorship Impacts Consumer Behavior | 29 |
| 9 | 26 | |
| 10 | 45 | |
| 11 | 4 | |
| 12 | European Community - Luxembourg Compromise - Council of the European Community Ignores British Attempt to Exercise Implied Veto Power of Luxembourg Compromise | 1 |
| 13 | European Communities Commission - Greenland - EC Commission Draft Approves Withdrawal of Greenland from the European Community and Proposes Terms for Economic Reassociation | 0 |
About Kevin Mason
Kevin Mason is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 13 papers that have together received 352 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (3 papers) and Consumer Retail Behavior Studies (3 papers). The work is most often cited by research in Marketing (163 citations), Information Systems and Management (78 citations) and Tourism, Leisure and Hospitality Management (12 citations). Kevin Mason has collaborated with scholars based in United States and Japan. Frequent co-authors include Andrew Mason, John Narcum, Thomas D. Jensen, Scot Burton, Stephen C. Jones and Matthew A. Brown. Their work appears in journals such as Journal of the Academy of Marketing Science, Journal of Consumer Marketing and Healthcare.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.