Kevin Mason

616 total citations · 1 hit paper
13 papers, 352 citations indexed

About

Kevin Mason is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Kevin Mason has authored 13 papers receiving a total of 352 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kevin Mason's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (3 papers) and Consumer Retail Behavior Studies (3 papers). Kevin Mason is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (3 papers) and Consumer Retail Behavior Studies (3 papers). Kevin Mason collaborates with scholars based in United States and Japan. Kevin Mason's co-authors include Andrew Mason, John Narcum, Scot Burton, Thomas D. Jensen, Matthew A. Brown and Stephen C. Jones and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Consumer Marketing and Healthcare.

In The Last Decade

Kevin Mason

10 papers receiving 324 citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Social media marketing gains importance after Covid-19

2021 185 citations Andrew Mason, John Narcum et al. Cogent Business & Management profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Kevin Mason United States	8	200	163	78	63	40	13	352
Nora Ganim Barnes United States	11	185 0.9×	125 0.8×	80 1.0×	87 1.4×	32 0.8×	25	319
Ellen Eun Kyoo Kim United States	6	291 1.5×	196 1.2×	91 1.2×	99 1.6×	33 0.8×	9	422
Michael A. Levin United States	9	175 0.9×	97 0.6×	138 1.8×	82 1.3×	28 0.7×	18	331
Choi‐Meng Leong Malaysia	10	197 1.0×	117 0.7×	143 1.8×	71 1.1×	50 1.3×	34	395
Hassan Rasool Pakistan	9	193 1.0×	184 1.1×	138 1.8×	106 1.7×	24 0.6×	15	378
Shane C. Blum United States	13	248 1.2×	118 0.7×	97 1.2×	159 2.5×	21 0.5×	32	449
Ivana Kursan Milaković Croatia	9	193 1.0×	229 1.4×	121 1.6×	74 1.2×	75 1.9×	28	415
Gillian Naylor United States	10	190 0.9×	224 1.4×	68 0.9×	201 3.2×	33 0.8×	15	480
Sahar Mousavi United Kingdom	7	208 1.0×	161 1.0×	79 1.0×	76 1.2×	10 0.3×	8	308
Tanuja Singh United States	9	218 1.1×	106 0.7×	91 1.2×	53 0.8×	26 0.7×	13	365

Countries citing papers authored by Kevin Mason

Since Specialization

Citations

This map shows the geographic impact of Kevin Mason's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kevin Mason with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kevin Mason more than expected).

Fields of papers citing papers by Kevin Mason

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kevin Mason. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kevin Mason. The network helps show where Kevin Mason may publish in the future.

Co-authorship network of co-authors of Kevin Mason

This figure shows the co-authorship network connecting the top 25 collaborators of Kevin Mason. A scholar is included among the top collaborators of Kevin Mason based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kevin Mason. Kevin Mason is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

13 of 13 papers shown

1.

Mason, Andrew, Matthew A. Brown, & Kevin Mason. (2022). Telemedicine Patient Satisfaction Dimensions Moderated by Patient Demographics. Healthcare. 10(6). 1029–1029. 17 indexed citations

2.

Mason, Andrew, et al.. (2021). Pandemic effects on social media marketing behaviors in India. Cogent Business & Management. 8(1). 19 indexed citations

3.

Mason, Andrew, John Narcum, & Kevin Mason. (2021). Social media marketing gains importance after Covid-19. Cogent Business & Management. 8(1). 185 indexed citations breakdown →

4.

Mason, Kevin. (2019). Building an Unwanted Nation: The Anglo-American Partnership and Austrian Proponents of a Separate Nationhood, 1918-1934. Carolina Digital Repository (University of North Carolina at Chapel Hill). 1 indexed citations

5.

Mason, Kevin, et al.. (2016). Building consumer relationships in the quick service restaurant industry. Journal of Foodservice Business Research. 19(4). 368–381. 17 indexed citations

6.

Mason, Kevin. (2014). The Benefits of Higher Brand Equity.

7.

Mason, Kevin, et al.. (2013). CONSUMER PERCEPTIONS OF QUICK SERVICE RESTAURANTS. 13(4). 109–116. 8 indexed citations

8.

Mason, Kevin. (2005). How Corporate Sport Sponsorship Impacts Consumer Behavior. 29 indexed citations

9.

Mason, Kevin, et al.. (2001). The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata. Journal of the Academy of Marketing Science. 29(3). 307–317. 26 indexed citations

10.

Mason, Kevin, et al.. (1998). Product experience and consumer product attribute inference accuracy. Journal of Consumer Marketing. 15(4). 343–357. 45 indexed citations

11.

Mason, Kevin, et al.. (1996). Consumer preferences and employment discrimination. International Advances in Economic Research. 2(2). 137–145. 4 indexed citations

12.

Mason, Kevin. (1983). European Community - Luxembourg Compromise - Council of the European Community Ignores British Attempt to Exercise Implied Veto Power of Luxembourg Compromise. The Georgia Journal of International and Comparative Law. 13(1). 135. 1 indexed citations

13.

Mason, Kevin. (1983). European Communities Commission - Greenland - EC Commission Draft Approves Withdrawal of Greenland from the European Community and Proposes Terms for Economic Reassociation. The Georgia Journal of International and Comparative Law. 13(3). 865.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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