Kevin Mason

21 total papers · 609 total citations
13 papers, 352 citations indexed

About

Kevin Mason is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Kevin Mason has authored 13 papers receiving a total of 352 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Kevin Mason's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (3 papers) and Consumer Retail Behavior Studies (3 papers). Kevin Mason is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (3 papers) and Consumer Retail Behavior Studies (3 papers). Kevin Mason collaborates with scholars based in United States and Japan. Kevin Mason's co-authors include Andrew Mason, John Narcum, Scot Burton, Thomas D. Jensen, Matthew A. Brown and Stephen C. Jones and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Consumer Marketing and Healthcare.

In The Last Decade

Kevin Mason

10 papers receiving 323 citations

Hit Papers

Social media marketing ga... 2021 2026 2022 2024 2021 50 100 150
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation benchmark for papers published in the same subfield and year, or reaches the top citation threshold in at least one of its specific research topics.

  1. Social media marketing gains importance after Covid-19
    2021 185 citations Andrew Mason, John Narcum et al. Cogent Business & Management profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Kevin Mason 200 162 78 64 40 13 352
Fedric Kujur 258 1.3× 138 0.9× 112 1.4× 52 0.8× 22 0.6× 14 376
Susan K. Harmon 179 0.9× 139 0.9× 88 1.1× 89 1.4× 22 0.6× 15 383
Kartik Pashupati 181 0.9× 143 0.9× 89 1.1× 54 0.8× 23 0.6× 14 341
Nora Ganim Barnes 185 0.9× 125 0.8× 80 1.0× 87 1.4× 32 0.8× 25 319
Eva Lahuerta-Otero 263 1.3× 163 1.0× 72 0.9× 43 0.7× 17 0.4× 25 372
Simona Vinerean 238 1.2× 155 1.0× 142 1.8× 45 0.7× 23 0.6× 20 363
Dixi Zhong 295 1.5× 121 0.7× 55 0.7× 45 0.7× 19 0.5× 9 370
Marcos Inácio Severo de Almeida 245 1.2× 138 0.9× 86 1.1× 43 0.7× 15 0.4× 25 342
Hassan Rasool 192 1.0× 184 1.1× 137 1.8× 106 1.7× 24 0.6× 15 376
Michael A. Levin 176 0.9× 97 0.6× 139 1.8× 82 1.3× 28 0.7× 18 332

Countries citing papers authored by Kevin Mason

Since Specialization
Citations

This map shows the geographic impact of Kevin Mason's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Kevin Mason with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Kevin Mason more than expected).

Fields of papers citing papers by Kevin Mason

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Kevin Mason. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Kevin Mason. The network helps show where Kevin Mason may publish in the future.

Co-authorship network of co-authors of Kevin Mason

This figure shows the co-authorship network connecting the top 25 collaborators of Kevin Mason. A scholar is included among the top collaborators of Kevin Mason based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Kevin Mason. Kevin Mason is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026