John A. Martilla

8 total papers · 5.3k total citations
8 papers, 3.4k citations indexed

About

John A. Martilla is a scholar working on Management Information Systems, Marketing and Literature and Literary Theory. According to data from OpenAlex, John A. Martilla has authored 8 papers receiving a total of 3.4k indexed citations (citations by other indexed papers that have themselves been cited), including 2 papers in Management Information Systems, 2 papers in Marketing and 1 paper in Literature and Literary Theory. Recurrent topics in John A. Martilla’s work include Big Data and Business Intelligence (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Management and Marketing Education (1 paper). John A. Martilla is often cited by papers focused on Big Data and Business Intelligence (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Management and Marketing Education (1 paper). John A. Martilla collaborates with scholars based in United States. John A. Martilla's co-authors include John C. James and Donald L. Thompson and has published in prestigious journals such as Journal of Marketing and Journal of Marketing Research.

Co-authorship network of co-authors of John A. Martilla

This figure shows the co-authorship network connecting the top 25 collaborators of John A. Martilla. A scholar is included among the top collaborators of John A. Martilla based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John A. Martilla. John A. Martilla is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

John A. Martilla

8 papers receiving 3.0k citations

Fields of papers citing papers by John A. Martilla

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John A. Martilla. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John A. Martilla. The network helps show where John A. Martilla may publish in the future.

Countries citing papers authored by John A. Martilla

Since Specialization
Citations

This map shows the geographic impact of John A. Martilla's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John A. Martilla with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John A. Martilla more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026