Jacob Östberg

791 total citations
33 papers, 448 citations indexed

About

Jacob Östberg is a scholar working on Marketing, Museology and Gender Studies. According to data from OpenAlex, Jacob Östberg has authored 33 papers receiving a total of 448 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 8 papers in Museology and 8 papers in Gender Studies. Recurrent topics in Jacob Östberg's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Fashion and Cultural Textiles (8 papers) and Culinary Culture and Tourism (6 papers). Jacob Östberg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Fashion and Cultural Textiles (8 papers) and Culinary Culture and Tourism (6 papers). Jacob Östberg collaborates with scholars based in Sweden, United States and Denmark. Jacob Östberg's co-authors include Anders Bengtsson, Dannie Kjeldgaard, Fleura Bardhi, Benjamin J. Hartmann, Ingeborg Astrid Kleppe, Susan Dobscha, Yoon-Jung Lee, Alan Bradshaw, Joel Hietanen and Lisa Peñaloza and has published in prestigious journals such as Journal of Consumer Research, European Journal of Marketing and International Journal of Research in Marketing.

In The Last Decade

Jacob Östberg

29 papers receiving 421 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Jacob Östberg Sweden	11	215	187	122	88	60	33	448
Jeppe Trolle Linnet France	4	262 1.2×	210 1.1×	61 0.5×	88 1.0×	54 0.9×	11	487
Henri Weijo Finland	7	210 1.0×	198 1.1×	51 0.4×	57 0.6×	33 0.6×	11	400
Laura R. Oswald France	8	245 1.1×	215 1.1×	92 0.8×	88 1.0×	27 0.5×	21	441
Benjamin J. Hartmann Sweden	10	189 0.9×	157 0.8×	35 0.3×	67 0.8×	39 0.7×	21	372
Gülnur Tumbat United States	6	319 1.5×	298 1.6×	53 0.4×	74 0.8×	25 0.4×	11	535
Jean‐Sébastien Marcoux Canada	6	278 1.3×	210 1.1×	35 0.3×	36 0.4×	30 0.5×	13	491
Kritsadarat Wattanasuwan United Kingdom	4	414 1.9×	258 1.4×	46 0.4×	131 1.5×	44 0.7×	6	558
Shona Bettany United Kingdom	13	226 1.1×	203 1.1×	41 0.3×	162 1.8×	55 0.9×	39	521
Lydia Martens United Kingdom	6	62 0.3×	241 1.3×	82 0.7×	91 1.0×	29 0.5×	13	411
Marylouise Caldwell Australia	12	196 0.9×	241 1.3×	26 0.2×	52 0.6×	29 0.5×	29	418

Countries citing papers authored by Jacob Östberg

Since Specialization

Citations

This map shows the geographic impact of Jacob Östberg's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jacob Östberg with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jacob Östberg more than expected).

Fields of papers citing papers by Jacob Östberg

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jacob Östberg. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jacob Östberg. The network helps show where Jacob Östberg may publish in the future.

Co-authorship network of co-authors of Jacob Östberg

This figure shows the co-authorship network connecting the top 25 collaborators of Jacob Östberg. A scholar is included among the top collaborators of Jacob Östberg based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jacob Östberg. Jacob Östberg is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Östberg, Jacob & Benjamin J. Hartmann. (2025). Trajectories of brand afterlife. International Journal of Research in Marketing.

Östberg, Jacob, et al.. (2024). Sexuality in Marketing and Consumption. 3 indexed citations

Hartmann, Benjamin J. & Jacob Östberg. (2022). Presenting marketing through music: Alpen sind immer wunderschön. Journal of Marketing Management. 38(15-16). 1796–1809. 1 indexed citations

Hietanen, Joel, et al.. (2021). Why do crowds cause trouble? Exploring affective instability in collectivity. Marketing Theory. 21(4). 539–560. 10 indexed citations

Lindberg, Frank, et al.. (2021). Unpacking Nordic branding: the value regimes of Nordicness. Journal of Place Management and Development. 14(3). 362–378. 3 indexed citations

Dobscha, Susan & Jacob Östberg. (2021). Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations. Journal of Marketing Management. 37(3-4). 181–187. 12 indexed citations

Dobscha, Susan, Catherine A. Coleman, Jenna Drenten, et al.. (2021). Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey. Marketing Letters. 32(3). 341–347. 8 indexed citations

Hartmann, Benjamin J., et al.. (2020). Unboxing marketing : creating value for consumers, firms, and society. 1 indexed citations

Bradshaw, Alan & Jacob Östberg. (2019). Blaming consumers: Ideology and European austerity. Journal of Consumer Culture. 19(4). 448–468. 6 indexed citations

10.

Askegaard, Søren & Jacob Östberg. (2019). Nordic Consumer Culture. Åbo Akademi University Research Portal. 6 indexed citations

11.

Kleppe, Ingeborg Astrid, et al.. (2018). Hero shots: involved fathers conquering new discursive territory in consumer culture. Consumption Markets & Culture. 22(4). 430–453. 21 indexed citations

12.

Östberg, Jacob & Benjamin J. Hartmann. (2015). The electric guitar – marketplace icon. Consumption Markets & Culture. 18(5). 402–410. 9 indexed citations

13.

Östberg, Jacob, et al.. (2011). Revisiting the Euroconsumer: Transnational History of European Coffee Consumption. University of Southern Denmark Research Portal (University of Southern Denmark). 9.

14.

Bardhi, Fleura, Jacob Östberg, & Anders Bengtsson. (2010). Negotiating cultural boundaries: Food, travel and consumer identities. Consumption Markets & Culture. 13(2). 133–157. 98 indexed citations

15.

Östberg, Jacob. (2007). The Linking value of Subcultural capital : Constructing the Stockholm Brat Enclave. 93–107. 10 indexed citations

16.

Kjeldgaard, Dannie & Jacob Östberg. (2007). Coffee Grounds and the Global Cup: Glocal Consumer Culture in Scandinavia. Consumption Markets & Culture. 10(2). 175–187. 52 indexed citations

17.

Östberg, Jacob, David Godden, Robin Connor, et al.. (2005). INDEX OF VOLUME 49. Australian Journal of Agricultural and Resource Economics. 49(4). 463–467. 1 indexed citations

18.

Bengtsson, Anders, Jacob Östberg, & Dannie Kjeldgaard. (2005). Prisoners in Paradise: Subcultural Resistance to the Marketization of Tattooing. Consumption Markets & Culture. 8(3). 261–274. 39 indexed citations

19.

Östberg, Jacob. (2003). Functional Foods: a Health Simulacrum. Advances in consumer research. 30. 129–134. 5 indexed citations

20.

Östberg, Jacob. (2003). What's Eating the Eater? Perspectives on the Everyday Anxiety of Food Consumption in Late Modernity. Lund University Publications (Lund University). 17 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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