Hyuk Jun Cheong

481 total citations
12 papers, 318 citations indexed

About

Hyuk Jun Cheong is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Hyuk Jun Cheong has authored 12 papers receiving a total of 318 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Information Systems and Management. Recurrent topics in Hyuk Jun Cheong's work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers). Hyuk Jun Cheong is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers). Hyuk Jun Cheong collaborates with scholars based in United States, South Korea and Japan. Hyuk Jun Cheong's co-authors include Margaret Morrison, Sally J. McMillan, Yunjae Cheong, Jin‐Seong Park and Ilwoo Ju and has published in prestigious journals such as Journal of Advertising Research, Journal of Interactive Advertising and Cogent Business & Management.

In The Last Decade

Hyuk Jun Cheong

11 papers receiving 279 citations

Peers

Hyuk Jun Cheong
Comparison fields: 5 of 44
  • Sociology and Political Science 274
  • Marketing 167
  • Information Systems and Management 122
  • Organizational Behavior and Human Resource Management 51
  • Communication 46
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Citations per field, relative to Hyuk Jun Cheong
Hyuk Jun Cheong · 1×
Citations per year, relative to Hyuk Jun Cheong
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Countries citing papers authored by Hyuk Jun Cheong

Since Specialization
Citations

This map shows the geographic impact of Hyuk Jun Cheong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Hyuk Jun Cheong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Hyuk Jun Cheong more than expected).

Fields of papers citing papers by Hyuk Jun Cheong

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Hyuk Jun Cheong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Hyuk Jun Cheong. The network helps show where Hyuk Jun Cheong may publish in the future.

Co-authorship network of co-authors of Hyuk Jun Cheong

This figure shows the co-authorship network connecting the top 25 collaborators of Hyuk Jun Cheong. A scholar is included among the top collaborators of Hyuk Jun Cheong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Hyuk Jun Cheong. Hyuk Jun Cheong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

12 of 12 papers shown
# Work Indexed citations
1 0
2 2
3 3
4 7
5 10
6 7
7 12
8 13
9
Purchase Decision Type Influences on Consumers’ Reliance: Brand-Related User-Generated Content
1
10 3
11 32
12 228

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026