Ho‐Taek Yi

453 total citations
47 papers, 284 citations indexed

About

Ho‐Taek Yi is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science. According to data from OpenAlex, Ho‐Taek Yi has authored 47 papers receiving a total of 284 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Organizational Behavior and Human Resource Management, 18 papers in Marketing and 10 papers in Sociology and Political Science. Recurrent topics in Ho‐Taek Yi's work include Customer Service Quality and Loyalty (19 papers), Consumer Perception and Purchasing Behavior (8 papers) and Technology Adoption and User Behaviour (8 papers). Ho‐Taek Yi is often cited by papers focused on Customer Service Quality and Loyalty (19 papers), Consumer Perception and Purchasing Behavior (8 papers) and Technology Adoption and User Behaviour (8 papers). Ho‐Taek Yi collaborates with scholars based in South Korea, United States and China. Ho‐Taek Yi's co-authors include Fortune Edem Amenuvor, Henry Boateng, Alan J. Dubinsky, Chae Un Lim, Joseph Lee, Minkyung Lee, Sanghyun Park, Hyeong-Jin Kim, Kyung‐Do Park and Seong-Goo Ji and has published in prestigious journals such as SHILAP Revista de lepidopterología, Sustainability and European Journal of Marketing.

In The Last Decade

Ho‐Taek Yi

32 papers receiving 252 citations

Peers

Ho‐Taek Yi
Fortune Edem Amenuvor South Korea
Shang‐Pao Yeh Taiwan
Evans Asante Boadi China
Dena Hale United States
Nader Seyyed Amiri Iran
Drew Franklin New Zealand
Ignacio Cepeda-Carrión Spain
Chu‐Mei Liu Taiwan
Paraskevi Dekoulou Greece
Teck Weng Jee Malaysia
Fortune Edem Amenuvor South Korea
Ho‐Taek Yi
Citations per year, relative to Ho‐Taek Yi Ho‐Taek Yi (= 1×) peers Fortune Edem Amenuvor

Countries citing papers authored by Ho‐Taek Yi

Since Specialization
Citations

This map shows the geographic impact of Ho‐Taek Yi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ho‐Taek Yi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ho‐Taek Yi more than expected).

Fields of papers citing papers by Ho‐Taek Yi

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Ho‐Taek Yi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Ho‐Taek Yi. The network helps show where Ho‐Taek Yi may publish in the future.

Co-authorship network of co-authors of Ho‐Taek Yi

This figure shows the co-authorship network connecting the top 25 collaborators of Ho‐Taek Yi. A scholar is included among the top collaborators of Ho‐Taek Yi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Ho‐Taek Yi. Ho‐Taek Yi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Yi, Ho‐Taek, et al.. (2025). The impact of AR app characteristics on telepresence, customer experience, and continued app usage intention: The moderating effect of consumer innovativeness. Journal of Retailing and Consumer Services. 87. 104385–104385. 1 indexed citations
2.
Yi, Ho‐Taek, et al.. (2024). The effect of startup marketing agility on new product creativity and new product performance: the moderating effect of technological turbulence. Marketing Intelligence & Planning. 42(8). 1494–1521. 7 indexed citations
3.
Yi, Ho‐Taek, et al.. (2023). The effect of SMEs’ dynamic capability on operational capabilities and organisational agility. South African Journal of Business Management. 54(1). 3 indexed citations
4.
5.
Yi, Ho‐Taek, et al.. (2023). Internal marketing and salespeople's out-of-role behaviour: The mediating role of job satisfaction. European Research on Management and Business Economics. 29(2). 100216–100216. 8 indexed citations
6.
Yi, Ho‐Taek, Minkyung Lee, & Fortune Edem Amenuvor. (2023). Effects of contractual completeness on opportunistic behaviors, multilevel transaction costs and relationship termination intention: the moderating effect of alternative attractiveness. European Journal of Marketing. 57(11). 2945–2973. 9 indexed citations
7.
Yi, Ho‐Taek & Fortune Edem Amenuvor. (2022). The Effect of Door-to-Door Salespeople’s Individual Sales Capabilities on Selling Behavior and Performance: The Moderating Effect of Competitive Intensity. Sustainability. 14(6). 3327–3327. 7 indexed citations
8.
Yi, Ho‐Taek, et al.. (2022). Service Orientation and Customer Performance: Triad Perspectives of Sales Managers, Sales Employees, and Customers. Behavioral Sciences. 12(10). 373–373. 3 indexed citations
9.
Yi, Ho‐Taek, et al.. (2020). The Effect of Female’s Motivation to Use SNS on Information Exploration, WOM and Purchase Intention : Moderating Effect of SNS Usage Time. Journal of Distribution and Management Research. 23(3). 133–146.
10.
Yi, Ho‐Taek. (2020). A Study on the Influence of Sales Attitudes of Department Store Salespersons on Perceived Value and Customer Performances. Journal of Distribution and Management Research. 23(6). 5–18.
11.
Yi, Ho‐Taek, et al.. (2019). A Study on Antecedents and Consequences of Self-Determination in Senior Entrepreneurs. 27(3). 29–45. 1 indexed citations
12.
Yi, Ho‐Taek, et al.. (2018). The Effect of Entrepreneurship of SMEs on Corporate Capabilities, Dynamic Capability and Technical Performances in South Korea. Journal of Asian Finance Economics and Business. 5(4). 135–147. 16 indexed citations
13.
Park, Sanghyun & Ho‐Taek Yi. (2016). The Effect of Brand Community and Relational Factors on Community Commitment and Brand Attachment. 24(4). 93–111. 4 indexed citations
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15.
Yi, Ho‐Taek. (2015). The Impact of Multiple Types of Ties with a Retailer on Manufacturer's Sales Performance in the Field of Product Research & Development. 20(4). 133–156. 1 indexed citations
16.
Yi, Ho‐Taek, et al.. (2014). SMEs Marketing Capability : What It is and Why It Matters. 19(3). 117–138. 1 indexed citations
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18.
Yi, Ho‐Taek, Alan J. Dubinsky, & Chae Un Lim. (2012). Determinants of telemarketer misselling in life insurance services. Journal of Services Marketing. 26(6). 403–418. 33 indexed citations
19.
Yi, Ho‐Taek, et al.. (2011). An Empirical Investigation of Relationship Between Interdependence and Conflict in Co-marketing Alliance. ASIA MARKETING JOURNAL. 13(3). 79–102.
20.
Yi, Ho‐Taek, Young‐Wook Cho, & Ju Young Kim. (2011). 공동마케팅제휴에 있어 상호의존성과 갈등의 관계에 대한 연구. ASIA MARKETING JOURNAL. 13(3). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026