Gerard A. Athaide

1.2k total citations
25 papers, 830 citations indexed

About

Gerard A. Athaide is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Gerard A. Athaide has authored 25 papers receiving a total of 830 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 11 papers in Strategy and Management and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Gerard A. Athaide's work include Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (9 papers) and Innovation and Knowledge Management (8 papers). Gerard A. Athaide is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (9 papers) and Innovation and Knowledge Management (8 papers). Gerard A. Athaide collaborates with scholars based in United States, Canada and France. Gerard A. Athaide's co-authors include Richard R. Klink, Patricia W. Meyers, Rodney L. Stump, David Wilemon, Jason Q. Zhang, Ashwin W. Joshi, Yann Truong, Harsha Desai, Sandeep Salunke and Catherine N. Axinn and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and European Journal of Marketing.

In The Last Decade

Gerard A. Athaide

25 papers receiving 731 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Gerard A. Athaide United States 18 356 297 177 149 148 25 830
Lynn E. Metcalf United States 16 295 0.8× 167 0.6× 161 0.9× 143 1.0× 238 1.6× 26 857
Brian C. Tîetje United States 9 232 0.7× 240 0.8× 99 0.6× 202 1.4× 216 1.5× 13 692
Anne‐Katrin Neyer Germany 14 314 0.9× 147 0.5× 144 0.8× 150 1.0× 100 0.7× 34 807
José Ángel López Sánchez Spain 18 540 1.5× 297 1.0× 178 1.0× 211 1.4× 353 2.4× 36 1.4k
Makhmoor Bashir Saudi Arabia 15 301 0.8× 162 0.5× 121 0.7× 129 0.9× 117 0.8× 36 661
Sylvaine Castellano France 13 312 0.9× 157 0.5× 183 1.0× 163 1.1× 142 1.0× 49 738
Nicolas Zacharias Germany 12 324 0.9× 189 0.6× 156 0.9× 128 0.9× 209 1.4× 25 700
Deborah Roberts United Kingdom 14 215 0.6× 316 1.1× 101 0.6× 373 2.5× 131 0.9× 24 837
David Y. Choi United States 13 286 0.8× 163 0.5× 308 1.7× 79 0.5× 177 1.2× 34 784
Rose Sebastianelli United States 11 402 1.1× 276 0.9× 41 0.2× 106 0.7× 124 0.8× 18 772

Countries citing papers authored by Gerard A. Athaide

Since Specialization
Citations

This map shows the geographic impact of Gerard A. Athaide's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gerard A. Athaide with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gerard A. Athaide more than expected).

Fields of papers citing papers by Gerard A. Athaide

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gerard A. Athaide. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gerard A. Athaide. The network helps show where Gerard A. Athaide may publish in the future.

Co-authorship network of co-authors of Gerard A. Athaide

This figure shows the co-authorship network connecting the top 25 collaborators of Gerard A. Athaide. A scholar is included among the top collaborators of Gerard A. Athaide based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gerard A. Athaide. Gerard A. Athaide is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Athaide, Gerard A., Jason Q. Zhang, & Richard R. Klink. (2024). Customer experience management (CXM) and new product success: an empirical investigation. European Journal of Innovation Management. 28(8). 3648–3660. 3 indexed citations
2.
Klink, Richard R., Jason Q. Zhang, & Gerard A. Athaide. (2020). Measuring customer experience management and its impact on financial performance. European Journal of Marketing. 55(3). 840–867. 27 indexed citations
3.
Klink, Richard R., Jason Q. Zhang, & Gerard A. Athaide. (2018). Designing a Customer Experience Management Course. Journal of Marketing Education. 42(2). 157–169. 13 indexed citations
4.
Athaide, Gerard A., Jason Q. Zhang, & Richard R. Klink. (2018). Buyer relationships when developing new products: a contingency model. Journal of Business and Industrial Marketing. 34(2). 426–438. 16 indexed citations
5.
Castiaux, Annick, et al.. (2015). The effect of market-pull vs. resource-push orientation on performance when entering new markets. Journal of Business Research. 68(9). 2005–2014. 8 indexed citations
6.
Klink, Richard R. & Gerard A. Athaide. (2014). Examining the brand name – mark relationship in emerging markets. Journal of Product & Brand Management. 23(4/5). 262–267. 14 indexed citations
7.
Truong, Yann, et al.. (2013). Consumer Response to Product Form in Technology‐Based Industries. Journal of Product Innovation Management. 31(4). 867–876. 42 indexed citations
8.
Athaide, Gerard A. & Richard R. Klink. (2012). Creating Global Brand Names: The Use of Sound Symbolism. Journal of Global Marketing. 25(4). 202–212. 18 indexed citations
9.
Athaide, Gerard A. & Jason Q. Zhang. (2011). The Determinants of Seller-Buyer Interactions during New Product Development in Technology-Based Industrial Markets. Journal of Product Innovation Management. 28(s1). 146–158. 26 indexed citations
10.
Klink, Richard R. & Gerard A. Athaide. (2011). Creating brand personality with brand names. Marketing Letters. 23(1). 109–117. 66 indexed citations
11.
Klink, Richard R. & Gerard A. Athaide. (2009). Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products*. Journal of Product Innovation Management. 27(1). 23–32. 81 indexed citations
12.
Athaide, Gerard A. & Richard R. Klink. (2009). Managing Seller–Buyer Relationships during New Product Development*. Journal of Product Innovation Management. 26(5). 566–577. 69 indexed citations
13.
Klink, Richard R. & Gerard A. Athaide. (2006). An Illustration of Potential Sources of Concept‐Test Error*. Journal of Product Innovation Management. 23(4). 359–370. 28 indexed citations
14.
Athaide, Gerard A. & Harsha Desai. (2005). Design and Implementation of an Interdisciplinary Marketing/Management Course on Technology and Innovation Management. Journal of Marketing Education. 27(3). 239–249. 20 indexed citations
15.
Klink, Richard R. & Gerard A. Athaide. (2004). Implementing Service Learning in the Principles of Marketing Course. Journal of Marketing Education. 26(2). 145–153. 72 indexed citations
16.
Athaide, Gerard A., Rodney L. Stump, & Ashwin W. Joshi. (2003). Understanding New Product Co-Development Relationships in Technology-Based, Industrial Markets. The Journal of Marketing Theory and Practice. 11(3). 46–58. 35 indexed citations
17.
Athaide, Gerard A.. (1999). A taxonomy of relationship approaches during product development in technology-based, industrial markets. Journal of Product Innovation Management. 16(5). 469–482. 36 indexed citations
18.
Stump, Rodney L., Gerard A. Athaide, & Catherine N. Axinn. (1998). The Contingent Effect of the Dimensions of Export Commitment on Exporting Financial Performance. Journal of Global Marketing. 12(1). 7–25. 22 indexed citations
19.
Athaide, Gerard A., Patricia W. Meyers, & David Wilemon. (1996). Seller–Buyer Interactions During the Commercialization of Technological Process Innovations. Journal of Product Innovation Management. 13(5). 406–421. 121 indexed citations
20.
Meyers, Patricia W. & Gerard A. Athaide. (1991). Strategic Mutual Learning Between Producing and Buying Firms During Product Innovation. Journal of Product Innovation Management. 8(3). 155–169. 18 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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