George Fisk
- Marketing top 1%
- Strategy and Management top 5%
- Organizational Behavior and Human Resource Management top 5%
- Sociology and Political Science top 10%
- Management, Monitoring, Policy and Law top 5%
- Co-authors
- Lester D. TaylorH. S. HouthakkerWilliam T. TuckerJohan ArndtPatricia C. SmithDonald F. DixonLeon G. SchiffmanRoger Dickinson
- Topics
- Digital Marketing and Social Media (6 papers)Consumer Behavior in Brand Consumption and Identification (3 papers)Marketing and Advertising Strategies (3 papers)
- Journals
- Journal of the American Statistical AssociationJournal of MarketingJournal of Marketing Research
- Partner nations
- United StatesAustralia
In The Last Decade
George Fisk
41 papers receiving 948 citations
Peers
Comparison fields: 5 of 97
- Marketing 657
- Strategy and Management 237
- Organizational Behavior and Human Resource Management 227
- Sociology and Political Science 224
- Management, Monitoring, Policy and Law 157
Countries citing papers authored by George Fisk
This map shows the geographic impact of George Fisk's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by George Fisk with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites George Fisk more than expected).
Fields of papers citing papers by George Fisk
This network shows the impact of papers produced by George Fisk. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by George Fisk. The network helps show where George Fisk may publish in the future.
Co-authorship network of co-authors of George Fisk
This figure shows the co-authorship network connecting the top 25 collaborators of George Fisk. A scholar is included among the top collaborators of George Fisk based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with George Fisk. George Fisk is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 0 | |
| 3 | 0 | |
| 4 | 2 | |
| 5 | 1 | |
| 6 | 1 | |
| 7 | 7 | |
| 8 | 18 | |
| 9 | 3 | |
| 10 | 109 | |
| 11 | 187 | |
| 12 | 4 | |
| 13 | 84 | |
| 14 | 53 | |
| 15 | 10 | |
| 16 | 102 | |
| 17 | Theories for marketing systems analysis : selected readings | 5 |
| 18 | 23 | |
| 19 | 13 | |
| 20 | 4 |
About George Fisk
George Fisk is a scholar working on Theoretical Computer Science, Marketing and General Dentistry, having authored 45 papers that have together received 1.1k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Marketing and Advertising Strategies (3 papers). The work is most often cited by research in Marketing (657 citations), Business and International Management (63 citations) and Tourism, Leisure and Hospitality Management (48 citations). George Fisk has collaborated with scholars based in United States and Australia. Frequent co-authors include Lester D. Taylor, H. S. Houthakker, William T. Tucker, Johan Arndt, Patricia C. Smith, Donald F. Dixon, Leon G. Schiffman, Roger Dickinson, Robert W. Nason and Terry Clark. Their work appears in journals such as Journal of the American Statistical Association, Journal of Marketing and Journal of Marketing Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.