Robert W. Nason

851 total citations
31 papers, 606 citations indexed

About

Robert W. Nason is a scholar working on Strategy and Management, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Robert W. Nason has authored 31 papers receiving a total of 606 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Strategy and Management, 9 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. Recurrent topics in Robert W. Nason's work include Digital Marketing and Social Media (8 papers), Customer Service Quality and Loyalty (8 papers) and Innovation and Knowledge Management (6 papers). Robert W. Nason is often cited by papers focused on Digital Marketing and Social Media (8 papers), Customer Service Quality and Loyalty (8 papers) and Innovation and Knowledge Management (6 papers). Robert W. Nason collaborates with scholars based in United States, France and Israel. Robert W. Nason's co-authors include Michael Song, C. Anthony Di Benedetto, Phillip D. White, Tracy L. Gonzalez‐Padron, Nikhilesh Dholakia, Dennis W. McLeavey, Anthony Di Benedetto, J. Scott Armstrong, George Fisk and Richard P. Nielsen and has published in prestigious journals such as Journal of the Academy of Marketing Science, European Journal of Marketing and Business Horizons.

In The Last Decade

Robert W. Nason

30 papers receiving 548 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Robert W. Nason United States	9	308	212	154	107	91	31	606
Kåre Sandvik Norway	12	271 0.9×	234 1.1×	262 1.7×	188 1.8×	96 1.1×	14	657
Krzysztof Fonfara Poland	10	546 1.8×	127 0.6×	255 1.7×	94 0.9×	98 1.1×	35	752
Kofi Q. Dadzie United States	19	243 0.8×	213 1.0×	243 1.6×	146 1.4×	89 1.0×	38	712
Michael Czinkota United States	11	405 1.3×	226 1.1×	116 0.8×	114 1.1×	95 1.0×	35	658
Martin Lindell United States	9	391 1.3×	160 0.8×	105 0.7×	55 0.5×	95 1.0×	13	586
Roberta Bocconcelli Italy	13	281 0.9×	201 0.9×	120 0.8×	172 1.6×	127 1.4×	35	625
Linda S. Munilla United States	13	514 1.7×	386 1.8×	114 0.7×	59 0.6×	109 1.2×	16	730
Danny R. Arnold United States	13	285 0.9×	197 0.9×	275 1.8×	116 1.1×	299 3.3×	25	726
Christian Pflesser Germany	2	592 1.9×	239 1.1×	414 2.7×	124 1.2×	122 1.3×	2	925
Juan Antonio Trespalacios Gutiérrez Spain	12	240 0.8×	297 1.4×	228 1.5×	130 1.2×	38 0.4×	53	652

Countries citing papers authored by Robert W. Nason

Since Specialization

Citations

This map shows the geographic impact of Robert W. Nason's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert W. Nason with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert W. Nason more than expected).

Fields of papers citing papers by Robert W. Nason

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert W. Nason. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert W. Nason. The network helps show where Robert W. Nason may publish in the future.

Co-authorship network of co-authors of Robert W. Nason

This figure shows the co-authorship network connecting the top 25 collaborators of Robert W. Nason. A scholar is included among the top collaborators of Robert W. Nason based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert W. Nason. Robert W. Nason is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Nason, Robert W.. (2010). The Legacy of Charles C. Slater. Journal of Macromarketing. 30(3). 287–292. 7 indexed citations

Gonzalez‐Padron, Tracy L. & Robert W. Nason. (2009). Market Responsiveness to Societal Interests. Journal of Macromarketing. 29(4). 392–405. 22 indexed citations

Song, Michael, Robert W. Nason, & Anthony Di Benedetto. (2008). Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation. SSRN Electronic Journal. 2 indexed citations

Nason, Robert W.. (2008). Structuring the Global Marketplace. Journal of Macromarketing. 28(4). 418–425. 20 indexed citations

Song, Michael, Robert W. Nason, & C. Anthony Di Benedetto. (2008). Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation. Journal of International Marketing. 16(1). 4–38. 124 indexed citations

Song, Michael, Robert W. Nason, & Anthony Di Benedetto. (2007). Capabilities and Financial Performance: The Moderating Effect of Strategic Type. SSRN Electronic Journal. 5 indexed citations

Song, Michael, C. Anthony Di Benedetto, & Robert W. Nason. (2007). Capabilities and financial performance: the moderating effect of strategic type. Journal of the Academy of Marketing Science. 35(1). 18–34. 232 indexed citations

Nason, Robert W.. (2006). The Macromarketing Mosaic. Journal of Macromarketing. 26(2). 219–223. 19 indexed citations

Nason, Robert W.. (1996). From the Editor. Journal of Macromarketing. 16(2). 1–7. 1 indexed citations

10.

Nason, Robert W.. (1995). From the Editor. Journal of Macromarketing. 15(1). 1–2. 1 indexed citations

11.

Nason, Robert W.. (1995). From the Editor. Journal of Macromarketing. 15(2). 1–4. 2 indexed citations

12.

Nason, Robert W.. (1994). From the Editor. Journal of Macromarketing. 14(2). 1–5. 6 indexed citations

13.

Nason, Robert W.. (1992). Macromarketing in an Era of Global Change. Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration. 9(2). 98–105.

14.

Nason, Robert W.. (1992). From the Editor. Journal of Macromarketing. 12(2). 1–4. 1 indexed citations

15.

Nason, Robert W., et al.. (1991). Toward A Unified Theory of Macromarketing: A Systems Theoretic Approach. Journal of Macromarketing. 11(2). 72–82. 66 indexed citations

16.

Nason, Robert W.. (1991). Reviews and Communications: 1991 Macromarketing Seminar Abstracts. Journal of Macromarketing. 11(2). 86–90. 2 indexed citations

17.

Nason, Robert W.. (1988). The Scope of Macromarketing Revisited. Journal of Macromarketing. 8(1). 2–3. 8 indexed citations

18.

Nason, Robert W., Nikhilesh Dholakia, & Dennis W. McLeavey. (1987). A Strategic Perspective on Regional Redevelopment. Journal of Macromarketing. 7(1). 34–48. 10 indexed citations

19.

Dholakia, Nikhilesh & Robert W. Nason. (1984). Research Issues in Macro‐Marketing: A Blueprint for Progress. European Journal of Marketing. 18(1). 41–55. 8 indexed citations

20.

Dholakia, Nikhilesh & Robert W. Nason. (1981). An International Agenda for Macromarketing Research. Journal of Macromarketing. 1(2). 71–71. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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