Geetika Varshneya

About

Geetika Varshneya is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Geetika Varshneya has authored 13 papers receiving a total of 552 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 3 papers in Strategy and Management and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Geetika Varshneya’s work include Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (6 papers) and Consumer Retail Behavior Studies (5 papers). Geetika Varshneya is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (6 papers) and Consumer Retail Behavior Studies (5 papers). Geetika Varshneya collaborates with scholars based in India, United States and Canada. Geetika Varshneya's co-authors include Gopal Das, Shivendra Kumar Pandey, Arpita Khare, James Agarwal, Naresh K. Malhotra, Todd J. Green, John Peloza and Antonela Curteza and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.

In The Last Decade

Co-authorship network of co-authors of Geetika Varshneya i

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Fields of papers citing papers by Geetika Varshneya

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Geetika Varshneya. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Geetika Varshneya. The network helps show where Geetika Varshneya may publish in the future.

Countries citing papers authored by Geetika Varshneya

Since Specialization

Citations

This map shows the geographic impact of Geetika Varshneya's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Geetika Varshneya with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Geetika Varshneya more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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