Geetika Varshneya

897 total citations
13 papers, 671 citations indexed

About

Geetika Varshneya is a scholar working on Marketing, Strategy and Management and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Geetika Varshneya has authored 13 papers receiving a total of 671 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 3 papers in Strategy and Management and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Geetika Varshneya's work include Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (6 papers) and Consumer Retail Behavior Studies (5 papers). Geetika Varshneya is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Environmental Sustainability in Business (6 papers) and Consumer Retail Behavior Studies (5 papers). Geetika Varshneya collaborates with scholars based in India, Canada and United States. Geetika Varshneya's co-authors include Gopal Das, Shivendra Kumar Pandey, Arpita Khare, Naresh K. Malhotra, James Agarwal, John Peloza, Todd J. Green and Antonela Curteza and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.

In The Last Decade

Geetika Varshneya

12 papers receiving 642 citations

Peers

Countries citing papers authored by Geetika Varshneya

Since Specialization

Citations

This map shows the geographic impact of Geetika Varshneya's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Geetika Varshneya with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Geetika Varshneya more than expected).

Fields of papers citing papers by Geetika Varshneya

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Geetika Varshneya. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Geetika Varshneya. The network helps show where Geetika Varshneya may publish in the future.

Co-authorship network of co-authors of Geetika Varshneya

This figure shows the co-authorship network connecting the top 25 collaborators of Geetika Varshneya. A scholar is included among the top collaborators of Geetika Varshneya based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Geetika Varshneya. Geetika Varshneya is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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13 of 13 papers shown

#	Work	Indexed citations
1	Antecedents and consequences of experiential value in fashion retailing: a study on Indian consumers 2021 ·Journal of Fashion Marketing and Management ·Geetika Varshneya	3
2	When do consumers value ethical attributes? The role of perceived quality in gift-giving 2020 ·European Journal of Marketing ·Gopal Das, John Peloza, Geetika Varshneya, Todd J. Green	19
3	Identification of best reverse value chain alternatives 2019 ·Journal of Fashion Marketing and Management ·(unknown), Antonela Curteza, Geetika Varshneya	11
4	Does brand experience translate into brand commitment?: A mediated-moderation model of brand passion and perceived brand ethicality 2018 ·Journal of Business Research ·Gopal Das, James Agarwal, Naresh K. Malhotra, Geetika Varshneya	143
5	Experiential value: A review of research methods 2017 ·The Marketing Review ·Geetika Varshneya, (unknown), Arpita Khare	1
6	Impact of Social Influence and Green Consumption Values on Purchase Intention of Organic Clothing: A Study on Collectivist Developing Economy 2017 ·Global Business Review ·Geetika Varshneya, Shivendra Kumar Pandey, Gopal Das	156
7	Corporate social responsibility: a boon or bane for innovative firms? 2017 ·Journal of Strategic Marketing ·(unknown), Gopal Das, Geetika Varshneya	17
8	Antecedents to organic cotton clothing purchase behaviour: study on Indian youth 2017 ·Journal of Fashion Marketing and Management ·Arpita Khare, Geetika Varshneya	48
9	Experiential value: a review and future research directions 2017 ·Marketing Intelligence & Planning ·Geetika Varshneya, Gopal Das, Arpita Khare	62
10	Consumer emotions: Determinants and outcomes in a shopping mall 2017 ·Journal of Retailing and Consumer Services ·Gopal Das, Geetika Varshneya	107
11	Experiential value: Multi-item scale development and validation 2016 ·Journal of Retailing and Consumer Services ·Geetika Varshneya, Gopal Das	102
12	Antecedents and consequences of Indian consumers' attitude towards organic clothing purchase 2016 ·International Journal of Business and Emerging Markets ·Geetika Varshneya, Gopal Das	0
13	Understanding Credit Card Use Among Indian Consumers: Role of Materialistic Values and Compulsivity 2015 ·Journal of Asia-Pacific Business ·Arpita Khare, Geetika Varshneya	2

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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