Eunah Yoh

68 total papers · 652 total citations
28 papers, 388 citations indexed

About

Eunah Yoh is a scholar working on Marketing, Cultural Studies and Social Psychology. According to data from OpenAlex, Eunah Yoh has authored 28 papers receiving a total of 388 indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 9 papers in Cultural Studies and 5 papers in Social Psychology. Recurrent topics in Eunah Yoh’s work include Consumer Perception and Purchasing Behavior (17 papers), Diverse Topics in Contemporary Research (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Eunah Yoh is often cited by papers focused on Consumer Perception and Purchasing Behavior (17 papers), Diverse Topics in Contemporary Research (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Eunah Yoh collaborates with scholars based in South Korea and United States. Eunah Yoh's co-authors include Ann Marie Fiore, Stephen G. Sápp, Russell N. Laczniak, Mary Lynn Damhorst, Hye‐Shin Kim, Soojin Choi and LuAnn Ricketts Gaskill and has published in prestigious journals such as Psychology and Marketing, Journal of Fashion Marketing and Management and Journal of the Textile Institute.

Co-authorship network of co-authors of Eunah Yoh

This figure shows the co-authorship network connecting the top 25 collaborators of Eunah Yoh. A scholar is included among the top collaborators of Eunah Yoh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eunah Yoh. Eunah Yoh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Eunah Yoh

17 papers receiving 316 citations

Fields of papers citing papers by Eunah Yoh

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eunah Yoh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eunah Yoh. The network helps show where Eunah Yoh may publish in the future.

Countries citing papers authored by Eunah Yoh

Since Specialization
Citations

This map shows the geographic impact of Eunah Yoh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eunah Yoh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eunah Yoh more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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