Enrique Manzur

444 total citations
21 papers, 287 citations indexed

About

Enrique Manzur is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Enrique Manzur has authored 21 papers receiving a total of 287 indexed citations (citations by other indexed papers that have themselves been cited), including 12 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Economics and Econometrics. Recurrent topics in Enrique Manzur's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Retail Behavior Studies (5 papers). Enrique Manzur is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Retail Behavior Studies (5 papers). Enrique Manzur collaborates with scholars based in Chile, Belgium and United States. Enrique Manzur's co-authors include Sergio Olavarrieta, Rodrigo Uribe, Pedro Hidalgo, Pablo Farías, Cristián Buzeta, Roberto Friedmann and Eduardo Torres and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Business Research and Sustainability.

In The Last Decade

Enrique Manzur

20 papers receiving 268 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Enrique Manzur Chile 8 198 90 69 30 29 21 287
Gustav Medberg Finland 5 153 0.8× 148 1.6× 87 1.3× 14 0.5× 32 1.1× 6 266
Rajendra Mulye Australia 9 162 0.8× 159 1.8× 72 1.0× 30 1.0× 50 1.7× 17 306
Yong Gu Suh South Korea 6 339 1.7× 190 2.1× 93 1.3× 26 0.9× 53 1.8× 8 436
Richard L. Flight United States 8 187 0.9× 95 1.1× 56 0.8× 25 0.8× 39 1.3× 14 292
Tammy Neal Crutchfield United States 9 153 0.8× 127 1.4× 159 2.3× 15 0.5× 35 1.2× 14 308
Aaron Gazley New Zealand 10 155 0.8× 137 1.5× 72 1.0× 38 1.3× 42 1.4× 18 288
Michelle Willis United Kingdom 8 110 0.6× 131 1.5× 60 0.9× 12 0.4× 53 1.8× 17 248
Hy Mariampolski United States 4 93 0.5× 65 0.7× 57 0.8× 18 0.6× 11 0.4× 4 224
Hina Khan United Kingdom 10 149 0.8× 94 1.0× 62 0.9× 13 0.4× 22 0.8× 27 289
Muhammad Waqas Malaysia 10 179 0.9× 231 2.6× 154 2.2× 18 0.6× 69 2.4× 39 393

Countries citing papers authored by Enrique Manzur

Since Specialization
Citations

This map shows the geographic impact of Enrique Manzur's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Enrique Manzur with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Enrique Manzur more than expected).

Fields of papers citing papers by Enrique Manzur

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Enrique Manzur. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Enrique Manzur. The network helps show where Enrique Manzur may publish in the future.

Co-authorship network of co-authors of Enrique Manzur

This figure shows the co-authorship network connecting the top 25 collaborators of Enrique Manzur. A scholar is included among the top collaborators of Enrique Manzur based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Enrique Manzur. Enrique Manzur is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Uribe, Rodrigo, et al.. (2022). Celebrity endorsement using different types of new media and advertising formats. Academia Revista Latinoamericana de Administración. 35(3). 281–302. 12 indexed citations
2.
Uribe, Rodrigo, et al.. (2021). Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits. International Journal of Advertising. 41(4). 703–730. 26 indexed citations
3.
Manzur, Enrique & Sergio Olavarrieta. (2021). The 9-SRA Scale: A Simplified 9-Items Version of the SRA Scale to Assess Altruism. Sustainability. 13(13). 6999–6999. 21 indexed citations
4.
Uribe, Rodrigo, et al.. (2020). Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup. Journal of Business Research. 127. 454–463. 7 indexed citations
5.
Olavarrieta, Sergio, Roberto Friedmann, & Enrique Manzur. (2020). Brand Personality in Chile. SHILAP Revista de lepidopterología. 17(1). 25–25. 3 indexed citations
6.
Uribe, Rodrigo, et al.. (2018). Desgastada pero aún efectiva: examinando los datos de audiencia de la franja electoral presidencial chilena (1999-2017). SHILAP Revista de lepidopterología. 181–199. 1 indexed citations
7.
Olavarrieta, Sergio, Roberto Friedmann, & Enrique Manzur. (2015). Brand Personality in Chile: A Combined Emic-Etic Approach. SSRN Electronic Journal. 4 indexed citations
8.
Manzur, Enrique, Sergio Olavarrieta, Pedro Hidalgo, & Pablo Farías. (2014). Endowment Effect in Latin America: An Experiment. SSRN Electronic Journal.
9.
Uribe, Rodrigo, Enrique Manzur, & Pedro Hidalgo. (2013). Exemplars' impacts in marketing communication campaigns. Journal of Business Research. 66(10). 1787–1790. 7 indexed citations
10.
Manzur, Enrique, et al.. (2013). Store price promotion strategies: an empirical study from Chile. Academia Revista Latinoamericana de Administración. 26(3). 356–372. 3 indexed citations
11.
Uribe, Rodrigo & Enrique Manzur. (2012). Research Note : Sample size in content analysis of advertising. International Journal of Advertising. 31(4). 907–920. 9 indexed citations
12.
Manzur, Enrique, Rodrigo Uribe, Pedro Hidalgo, Sergio Olavarrieta, & Pablo Farías. (2012). Comparative advertising effectiveness in Latin America: evidence from Chile. International Marketing Review. 29(3). 277–298. 24 indexed citations
13.
Olavarrieta, Sergio, Pedro Hidalgo, Enrique Manzur, & Pablo Farías. (2011). Determinants of in-store price knowledge for packaged products: An empirical study in a Chilean hypermarket. Journal of Business Research. 65(12). 1759–1766. 3 indexed citations
14.
Manzur, Enrique, Sergio Olavarrieta, Pedro Hidalgo, Pablo Farías, & Rodrigo Uribe. (2010). Store brand and national brand promotion attitudes antecedents. Journal of Business Research. 64(3). 286–291. 90 indexed citations
15.
Olavarrieta, Sergio, Enrique Manzur, Pedro Hidalgo, & Pablo Farías. (2009). Un análisis a los atributos relevantes de los mercados de las pulgas para los compradores: Evidencia desde América Latina.. Revista de Ciencias Sociales. 14(3). 6 indexed citations
16.
Torres, Eduardo, et al.. (2009). Análisis de la Relación Confianza-Compromiso en la Banca en Internet. Revista Venezolana de Gerencia. 14(47). 3 indexed citations
17.
Uribe, Rodrigo, et al.. (2008). Estereotipos de género en la publicidad: un análisis de contenido de las revistas chilenas. Redalyc (Universidad Autónoma del Estado de México). 1(41). 1–18. 8 indexed citations
18.
Uribe, Rodrigo, et al.. (2008). Estereotipos de género en la publicidad: un análisis de contenido de las revistas chilenas Gender stereotypes in advertising: A content analysis of Chilean magazines. 1 indexed citations
19.
Uribe, Rodrigo & Enrique Manzur. (2007). Los Estudios de Opinión y su Influencia en las Preferencias de las Personas. Psykhe (Santiago). 16(2). 2 indexed citations
20.
Hidalgo, Pedro, Enrique Manzur, Sergio Olavarrieta, & Pablo Farías. (2007). Customer retention and price matching: The AFPs case. Journal of Business Research. 61(6). 691–696. 51 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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