David B. Whitlark

446 total citations
11 papers, 310 citations indexed

About

David B. Whitlark is a scholar working on Strategy and Management, Sociology and Political Science and Marketing. According to data from OpenAlex, David B. Whitlark has authored 11 papers receiving a total of 310 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Strategy and Management, 2 papers in Sociology and Political Science and 2 papers in Marketing. Recurrent topics in David B. Whitlark's work include Business Strategies and Innovation (3 papers), Forecasting Techniques and Applications (2 papers) and Globalization and Economic Impact (2 papers). David B. Whitlark is often cited by papers focused on Business Strategies and Innovation (3 papers), Forecasting Techniques and Applications (2 papers) and Globalization and Economic Impact (2 papers). David B. Whitlark collaborates with scholars based in United States. David B. Whitlark's co-authors include George H. Dunteman, Cornelis A. de Kluyver, Thomas J. Reynolds, Gary K. Rhoads, Stanley E. Fawcett, James C. Brau, Amydee M. Fawcett, William R. Swinyard, Michael J. Swenson and Michael D. Geurts and has published in prestigious journals such as Journal of Marketing Research, Industrial Marketing Management and Journal of Advertising Research.

In The Last Decade

David B. Whitlark

10 papers receiving 280 citations

Peers

Mingzhuo Wang China

Feng‐Chuan Pan Taiwan

Zhen Yan China

Douglas O. Stewart United States

Howook Chang United States

Shubo Liu China

Cristina Simone Italy

Micha Kaiser Germany

Ziyu Yan China

Mingzhuo Wang China View profile →

Citations per field, relative to David B. Whitlark

David B. Whitlark · 1×

×1.0 59

OBHRM

×1.6 89

MARKE

×0.9 35

SP

×1.0 35

SM

×0.8 25

DEMOG

Citations per year, relative to David B. Whitlark

David B. Whitlark · 1×

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Countries citing papers authored by David B. Whitlark

Since Specialization

Citations

This map shows the geographic impact of David B. Whitlark's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David B. Whitlark with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David B. Whitlark more than expected).

Fields of papers citing papers by David B. Whitlark

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by David B. Whitlark. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David B. Whitlark. The network helps show where David B. Whitlark may publish in the future.

Co-authorship network of co-authors of David B. Whitlark

This figure shows the co-authorship network connecting the top 25 collaborators of David B. Whitlark. A scholar is included among the top collaborators of David B. Whitlark based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with David B. Whitlark. David B. Whitlark is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

11 of 11 papers shown

#	Work	Indexed citations
1	Startup Marketing: Leveraging Leverage 2014 ·Michael J. Swenson, Gary K. Rhoads, David B. Whitlark	1
2	Finding and Developing New Product Ideas: An Ideation Process for Entrepreneurs 2013 ·THE JOURNAL OF APPLIED BUSINESS AND ECONOMICS ·Michael J. Swenson, Gary K. Rhoads, David B. Whitlark	2
3	Entrepreneurial Marketing: A Framework for CreatingOpportunity with Competitive Angles 2012 ·ScholarsArchive (Brigham Young University) ·Michael J. Swenson, Gary K. Rhoads, David B. Whitlark	8
4	Spirituality and Organizational Culture: Cultivating the ABCs of an Inspiring Workplace 2008 ·International Journal of Public Administration ·Stanley E. Fawcett, James C. Brau, Gary K. Rhoads, David B. Whitlark, Amydee M. Fawcett	44
5	Applying Laddering Data to Communications Strategy and Advertising Practice 1995 ·Journal of Advertising Research ·Thomas J. Reynolds, David B. Whitlark	32
6	The effect of customer dissatisfaction on store repurchase intentions: a little goes a long way 1994 ·The International Review of Retail Distribution and Consumer Research ·William R. Swinyard, David B. Whitlark	18
7	WINSTAT 2.0 [Computer Software] 1994 ·Journal of Marketing Research ·Scott M. Smith, David B. Whitlark	0
8	Forecasting Market Share 1993 ·Michael D. Geurts, David B. Whitlark	3
9	When and how much do average forecasts improve predictive accuracy 1992 ·Journal of Statistical Computation and Simulation ·David B. Whitlark, Michael D. Geurts	1
10	Principal Components Analysis 1990 ·Journal of Marketing Research ·David B. Whitlark, George H. Dunteman	164
11	Benefit segmentation for industrial products 1986 ·Industrial Marketing Management ·Cornelis A. de Kluyver, David B. Whitlark	37

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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