Bryan Lilly

1.1k total citations · 1 hit paper
23 papers, 844 citations indexed

About

Bryan Lilly is a scholar working on Organizational Behavior and Human Resource Management, Management of Technology and Innovation and Marketing. According to data from OpenAlex, Bryan Lilly has authored 23 papers receiving a total of 844 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Organizational Behavior and Human Resource Management, 6 papers in Management of Technology and Innovation and 5 papers in Marketing. Recurrent topics in Bryan Lilly's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Management and Marketing Education (4 papers) and Customer Service Quality and Loyalty (4 papers). Bryan Lilly is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Management and Marketing Education (4 papers) and Customer Service Quality and Loyalty (4 papers). Bryan Lilly collaborates with scholars based in United States and Latvia. Bryan Lilly's co-authors include Emin Babakus, Aliosha Alexandrov, Rockney G. Walters, Birgit Leisen, Robert D. Winsor, Michael J. Tippins, Birgit Leisen Pollack, Bryan Hochstein, Sarah M. Stanley and David B. MacKay and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of the Academy of Marketing Science and Journal of Product Innovation Management.

In The Last Decade

Bryan Lilly

21 papers receiving 754 citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The effects of social- and self-motives on the intentions to share positive and negative word of mouth

2013 338 citations Aliosha Alexandrov, Bryan Lilly et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Bryan Lilly United States	11	402	264	230	168	124	23	844
Lenard C. Huff United States	12	279 0.7×	221 0.8×	405 1.8×	282 1.7×	175 1.4×	15	983
Robert M. Peterson United States	15	352 0.9×	174 0.7×	285 1.2×	152 0.9×	46 0.4×	33	782
Alexander Reppel United Kingdom	15	378 0.9×	425 1.6×	219 1.0×	117 0.7×	161 1.3×	27	1.1k
Frank Q. Fu United States	12	260 0.6×	266 1.0×	370 1.6×	157 0.9×	85 0.7×	22	801
Ruth C. King United States	15	345 0.9×	193 0.7×	382 1.7×	168 1.0×	206 1.7×	41	997
Ali Yakhlef Sweden	15	223 0.6×	183 0.7×	270 1.2×	200 1.2×	56 0.5×	37	736
J. Michael Munson United States	19	326 0.8×	449 1.7×	294 1.3×	132 0.8×	255 2.1×	46	1.1k
Nguyen Dinh Tho Vietnam	18	329 0.8×	340 1.3×	412 1.8×	287 1.7×	166 1.3×	49	1.1k
Oguz A. Acar United Kingdom	13	202 0.5×	128 0.5×	176 0.8×	184 1.1×	83 0.7×	31	884
Al Ries Italy	11	439 1.1×	615 2.3×	303 1.3×	287 1.7×	80 0.6×	22	1.2k

Countries citing papers authored by Bryan Lilly

Since Specialization

Citations

This map shows the geographic impact of Bryan Lilly's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bryan Lilly with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bryan Lilly more than expected).

Fields of papers citing papers by Bryan Lilly

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bryan Lilly. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bryan Lilly. The network helps show where Bryan Lilly may publish in the future.

Co-authorship network of co-authors of Bryan Lilly

This figure shows the co-authorship network connecting the top 25 collaborators of Bryan Lilly. A scholar is included among the top collaborators of Bryan Lilly based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bryan Lilly. Bryan Lilly is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Lilly, Bryan, et al.. (2023). Doctor behaviors that impact patient satisfaction. SHILAP Revista de lepidopterología. 10(2). 103–112. 2 indexed citations

Lilly, Bryan, et al.. (2021). Using an excel visual to illustrate univariate and bivariate variability. Teaching Statistics. 43(2). 79–84. 2 indexed citations

Alexandrov, Aliosha, et al.. (2018). Examining the Effect of Humor in Environmentally-Friendly Advertising. 28(1).

Hochstein, Bryan, Bryan Lilly, & Sarah M. Stanley. (2016). Incorporating a Counterproductive Work Behavior Perspective into the Salesperson Deviance Literature: Intentionally Harmful Acts and Motivations for Sales Deviance. The Journal of Marketing Theory and Practice. 25(1). 86–103. 16 indexed citations

Lilly, Bryan, et al.. (2013). Improving Salesperson Recruitment: Examining Practices of Screening Candidates for Potential Success versus Potential Failure. THE JOURNAL OF APPLIED BUSINESS AND ECONOMICS. 15(1). 29–38. 2 indexed citations

Lilly, Bryan, et al.. (2010). The University and Student Political Engagement. PS Political Science & Politics. 43(2). 347–349. 10 indexed citations

Lilly, Bryan, et al.. (2009). Egoism and Commitment: A Multidimensional Approach to Understanding Sustained Volunteering. Journal of managerial issues. 21(1). 97. 17 indexed citations

Lilly, Bryan. (2009). Optimizing stimuli order in marketing experiments: A comparison of four orders using six criteria. Journal of Targeting Measurement and Analysis for Marketing. 17(4). 245–255. 1 indexed citations

Pollack, Birgit Leisen & Bryan Lilly. (2008). Gaining Confidence and Competence through Experiential Assignments: An Exploration of Student Self-Efficacy and Spectrum of Inquiry. Marketing Education Review. 18(2). 55–66. 34 indexed citations

10.

Lilly, Bryan, Michael J. Tippins, & Birgit Leisen Pollack. (2007). The Effects of Relationship Marketing Instruments on Loyalty. Services Marketing Quarterly. 28(3). 1–14. 3 indexed citations

11.

Leisen, Birgit, Michael J. Tippins, & Bryan Lilly. (2004). A Broadened Sales Curriculum: Exploratory Evidence. Journal of Marketing Education. 26(3). 197–207. 19 indexed citations

12.

MacKay, David B. & Bryan Lilly. (2004). Percept Variance, Subadditivity and the Metric Classification of Similarity, and Dissimilarity Data. Journal of Classification. 21(2). 185–206. 5 indexed citations

13.

Lilly, Bryan, et al.. (2003). How Good are Managers at Evaluating Sales Problems?. Journal of Personal Selling and Sales Management. 23(1). 51–60. 3 indexed citations

14.

Lilly, Bryan, et al.. (2003). Fads: segmenting the fad‐buyer market. Journal of Consumer Marketing. 20(3). 252–265. 6 indexed citations

15.

Leisen, Birgit, Bryan Lilly, & Robert D. Winsor. (2002). The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances. Journal of Services Marketing. 16(3). 201–222. 65 indexed citations

16.

Lilly, Bryan & Michael J. Tippins. (2002). Enhancing Student Motivation in Marketing Classes: Using Student Management Groups. Journal of Marketing Education. 24(3). 253–264. 24 indexed citations

17.

Lilly, Bryan, et al.. (1999). Updating Your Forecasting System: Wisconsin Tissue's Experience. 18(3). 13. 1 indexed citations

18.

Lilly, Bryan & Rockney G. Walters. (1997). Toward a Model of New Product Preannouncement Timing. Journal of Product Innovation Management. 14(1). 4–20. 34 indexed citations

19.

Lilly, Bryan & Rockney G. Walters. (1997). Toward a model of new product preannouncement timing. Journal of Product Innovation Management. 14(1). 4–20. 76 indexed citations

20.

Lilly, Bryan, et al.. (1996). THE EFFECTS OF CONFLICT, TRUST, AND TASK COMMITMENT ON PROJECT TEAM PERFORMANCE. International Journal of Conflict Management. 7(4). 361–376. 159 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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