Bruce McWilliams

765 total citations
16 papers, 579 citations indexed

About

Bruce McWilliams is a scholar working on Marketing, Economics and Econometrics and Management Information Systems. According to data from OpenAlex, Bruce McWilliams has authored 16 papers receiving a total of 579 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 6 papers in Economics and Econometrics and 4 papers in Management Information Systems. Recurrent topics in Bruce McWilliams's work include Consumer Market Behavior and Pricing (7 papers), Supply Chain and Inventory Management (4 papers) and Innovation Diffusion and Forecasting (3 papers). Bruce McWilliams is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Supply Chain and Inventory Management (4 papers) and Innovation Diffusion and Forecasting (3 papers). Bruce McWilliams collaborates with scholars based in United States, Mexico and Israel. Bruce McWilliams's co-authors include David Zilberman, Amir Heiman, Eitan Gerstner, Jinhua Zhao, David R. Just, David L. Sunding, Brent Hueth, Yacov Tsur, Eithan Hochman and Nathaniel Higgins and has published in prestigious journals such as Management Science, Journal of Business Research and Journal of Retailing.

In The Last Decade

Bruce McWilliams

15 papers receiving 537 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Bruce McWilliams United States	8	373	188	173	144	124	16	579
Laurens Sloot Netherlands	12	644 1.7×	116 0.6×	193 1.1×	63 0.4×	120 1.0×	23	895
Thomas T. Nagle United States	9	254 0.7×	50 0.3×	141 0.8×	98 0.7×	142 1.1×	14	456
Jawwad Z. Raja Denmark	16	403 1.1×	143 0.8×	252 1.5×	59 0.4×	36 0.3×	29	675
Bruce C.Y. Lee Taiwan	10	466 1.2×	72 0.4×	139 0.8×	112 0.8×	115 0.9×	21	741
John Gattorna Australia	12	146 0.4×	376 2.0×	321 1.9×	88 0.6×	46 0.4×	33	645
David Gautschi United States	12	402 1.1×	48 0.3×	119 0.7×	84 0.6×	287 2.3×	24	604
Ranjan Chaudhuri India	12	129 0.3×	88 0.5×	197 1.1×	59 0.4×	69 0.6×	29	556
Inda Sukati Malaysia	10	181 0.5×	172 0.9×	182 1.1×	35 0.2×	32 0.3×	40	507
Jack Cadeaux Australia	14	156 0.4×	233 1.2×	288 1.7×	27 0.2×	43 0.3×	38	533
Lee Quinn United Kingdom	12	217 0.6×	118 0.6×	127 0.7×	56 0.4×	21 0.2×	27	497

Countries citing papers authored by Bruce McWilliams

Since Specialization

Citations

This map shows the geographic impact of Bruce McWilliams's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce McWilliams with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce McWilliams more than expected).

Fields of papers citing papers by Bruce McWilliams

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bruce McWilliams. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce McWilliams. The network helps show where Bruce McWilliams may publish in the future.

Co-authorship network of co-authors of Bruce McWilliams

This figure shows the co-authorship network connecting the top 25 collaborators of Bruce McWilliams. A scholar is included among the top collaborators of Bruce McWilliams based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bruce McWilliams. Bruce McWilliams is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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16 of 16 papers shown

Heiman, Amir, Bruce McWilliams, & David Zilberman. (2022). Adoption of Innovations: Comparing the Imitation and the Threshold Models. RePEc: Research Papers in Economics. 17(1). 1–57. 1 indexed citations

McWilliams, Bruce, et al.. (2016). Religion, Religiosity, and the Consumption Of Timesaving Foods. AgEcon Search (University of Minnesota, USA). 2 indexed citations

Williams, Robert O., et al.. (2016). USDA Microloans for Farmers: Participation Patterns and Effects of Outreach. AgEcon Search (University of Minnesota, USA). 2 indexed citations

Heiman, Amir, David R. Just, Bruce McWilliams, & David Zilberman. (2014). A prospect theory approach to assessing changes in parameters of insurance contracts with an application to money-back guarantees. Journal of Behavioral and Experimental Economics. 54. 105–117. 19 indexed citations

McWilliams, Bruce. (2012). Money-Back Guarantees: Helping the Low-Quality Retailer. Management Science. 58(8). 1521–1524. 151 indexed citations

McWilliams, Bruce & Eitan Gerstner. (2006). Offering Low Price Guarantees to Improve Customer Retention. SSRN Electronic Journal. 2 indexed citations

McWilliams, Bruce & Eitan Gerstner. (2006). Offering low price guarantees to improve customer retention. Journal of Retailing. 82(2). 105–113. 52 indexed citations

Zhao, Jinhua, David Zilberman, Amir Heiman, & Bruce McWilliams. (2002). Modeling Money-Back Guarantees As Financial Options. Staff General Research Papers Archive. 1 indexed citations

Heiman, Amir, Bruce McWilliams, Jinhua Zhao, & David Zilberman. (2002). Valuation and management of money-back guarantee options. Journal of Retailing. 78(3). 193–205. 72 indexed citations

10.

Heiman, Amir, David R. Just, Bruce McWilliams, & David Zilberman. (2001). Incorporating family interactions and socioeconomic variables into family production functions: The case of demand for meats. Agribusiness. 17(4). 455–468. 7 indexed citations

11.

Heiman, Amir, Bruce McWilliams, & David Zilberman. (2001). Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty. Journal of Business Research. 54(1). 71–84. 106 indexed citations

12.

Heiman, Amir, et al.. (2001). Learning and Forgetting: Modeling Optimal Product Sampling Over Time. Management Science. 47(4). 532–546. 100 indexed citations

13.

Hueth, Brent, Bruce McWilliams, David L. Sunding, & David Zilberman. (2000). Analysis of an Emerging Market: Can Methyl Iodide Substitute for Methyl Bromide?. Review of Agricultural Economics. 22(1). 43–54. 2 indexed citations

14.

Hueth, Brent, Bruce McWilliams, David L. Sunding, & David Zilberman. (2000). Analysis of an Emerging Market: Can Methyl Iodide Substitute for Methyl Bromide?. Applied Economic Perspectives and Policy. 22(1). 43–54. 4 indexed citations

15.

McWilliams, Bruce, Yacov Tsur, Eithan Hochman, & David Zilberman. (1998). Count-data regression models of the time to adopt new technologies. Applied Economics Letters. 5(6). 369–373. 6 indexed citations

16.

McWilliams, Bruce, et al.. (1996). Time Of Technology Adoption And Learning By Using. Economics of Innovation and New Technology. 4(2). 139–154. 52 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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