Bill Chitty

408 total citations
9 papers, 301 citations indexed

About

Bill Chitty is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Bill Chitty has authored 9 papers receiving a total of 301 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Bill Chitty's work include Digital Marketing and Social Media (3 papers), Customer Service Quality and Loyalty (3 papers) and Marketing and Advertising Strategies (3 papers). Bill Chitty is often cited by papers focused on Digital Marketing and Social Media (3 papers), Customer Service Quality and Loyalty (3 papers) and Marketing and Advertising Strategies (3 papers). Bill Chitty collaborates with scholars based in Australia and Japan. Bill Chitty's co-authors include Steven Ward, Steven D’Alessandro, Geoffrey N. Soutar, Elnora W. Stuart, J. Craig Andrews, Nigel P. Barker, Terence A. Shimp, Michael Valos, Michael R. Solomon and Andrew Hughes and has published in prestigious journals such as Psychology and Marketing, Marketing Intelligence & Planning and Journal of Marketing Communications.

In The Last Decade

Bill Chitty

8 papers receiving 265 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Bill Chitty Australia	4	172	165	137	59	35	9	301
McDowell Porter United States	7	148 0.9×	137 0.8×	57 0.4×	22 0.4×	13 0.4×	15	289
Kyungyeol Kim United States	10	222 1.3×	203 1.2×	130 0.9×	25 0.4×	18 0.5×	24	350
Allyn White United States	8	159 0.9×	172 1.0×	123 0.9×	89 1.5×	10 0.3×	9	331
Luisa Vélez-Colón Spain	7	164 1.0×	180 1.1×	175 1.3×	49 0.8×	9 0.3×	10	351
Jennifer L. Stoner United States	8	157 0.9×	137 0.8×	54 0.4×	31 0.5×	15 0.4×	16	293
Fengyan Cai China	9	177 1.0×	190 1.2×	63 0.5×	51 0.9×	14 0.4×	15	330
Jaylan Azer United Kingdom	9	232 1.3×	145 0.9×	99 0.7×	60 1.0×	7 0.2×	13	290
Sven Mikolon Germany	8	144 0.8×	155 0.9×	153 1.1×	21 0.4×	9 0.3×	10	312
Kyung-Suk Hur South Korea	4	220 1.3×	92 0.6×	97 0.7×	103 1.7×	7 0.2×	10	299
Rosa Rodrigues Portugal	7	87 0.5×	63 0.4×	105 0.8×	27 0.5×	19 0.5×	45	270

Countries citing papers authored by Bill Chitty

Since Specialization

Citations

This map shows the geographic impact of Bill Chitty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bill Chitty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bill Chitty more than expected).

Fields of papers citing papers by Bill Chitty

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bill Chitty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bill Chitty. The network helps show where Bill Chitty may publish in the future.

Co-authorship network of co-authors of Bill Chitty

This figure shows the co-authorship network connecting the top 25 collaborators of Bill Chitty. A scholar is included among the top collaborators of Bill Chitty based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bill Chitty. Bill Chitty is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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9 of 9 papers shown

1.

Barker, Nigel P., et al.. (2021). Integrated Marketing Communications.[ 6th ed.].

2.

Chitty, Bill, et al.. (2018). Integrated marketing communications (5th Asia-Pacific edition). QUT ePrints (Queensland University of Technology). 1 indexed citations

3.

Chitty, Bill, et al.. (2015). Integrated marketing communications, 4th Edition. QUT ePrints (Queensland University of Technology). 1 indexed citations

4.

Solomon, Michael R., et al.. (2012). Real Marketing: The People, The Choices. 2 indexed citations

5.

D’Alessandro, Steven & Bill Chitty. (2011). Real or relevant beauty? Body shape and endorser effects on brand attitude and body image. Psychology and Marketing. 28(8). 843–878. 63 indexed citations

6.

Chitty, Bill, et al.. (2009). How locus of control influences students' e-satisfaction with self service technology in higher education. 1–9. 1 indexed citations

7.

Chitty, Bill, et al.. (2007). An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels. Marketing Intelligence & Planning. 25(6). 563–580. 148 indexed citations

8.

Ward, Steven, et al.. (2005). Do Incentives Matter? An Examination of On‐line Privacy Concerns and Willingness to Provide Personal and Financial Information. Journal of Marketing Communications. 11(1). 21–40. 66 indexed citations

9.

Chitty, Bill & Geoffrey N. Soutar. (2004). Is The European Customer Satisfaction Index Model Applicable to Tertiary Education. UWA Profiles and Research Repository (University of Western Australia). 19 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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