Bethan Alexander

942 total citations
21 papers, 549 citations indexed

About

Bethan Alexander is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Strategy and Management. According to data from OpenAlex, Bethan Alexander has authored 21 papers receiving a total of 549 indexed citations (citations by other indexed papers that have themselves been cited), including 19 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 3 papers in Strategy and Management. Recurrent topics in Bethan Alexander's work include Consumer Retail Behavior Studies (16 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (7 papers). Bethan Alexander is often cited by papers focused on Consumer Retail Behavior Studies (16 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Customer Service Quality and Loyalty (7 papers). Bethan Alexander collaborates with scholars based in United Kingdom, United States and Spain. Bethan Alexander's co-authors include Marta Blázquez, Anthony Kent, Anna Watson, Claudia E. Henninger, Karinna Nobbs, Rosy Boardman, Margaret Bruce, Gaynor Lea‐Greenwood and Teresa Sádaba and has published in prestigious journals such as Journal of Retailing and Consumer Services, Psychology and Marketing and Journal of Services Marketing.

In The Last Decade

Bethan Alexander

17 papers receiving 511 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Bethan Alexander United Kingdom 10 448 164 136 100 72 21 549
Helen McCormick United Kingdom 14 502 1.1× 395 2.4× 91 0.7× 188 1.9× 80 1.1× 23 759
Francesca Serravalle Italy 10 156 0.3× 168 1.0× 46 0.3× 67 0.7× 63 0.9× 14 404
Tsz-Wai Lui Taiwan 10 286 0.6× 411 2.5× 196 1.4× 125 1.3× 58 0.8× 11 571
Saifeddin Alimamy United Arab Emirates 10 263 0.6× 216 1.3× 54 0.4× 150 1.5× 102 1.4× 18 450
Jung Mee Mun United States 7 319 0.7× 249 1.5× 108 0.8× 204 2.0× 15 0.2× 8 479
Martin Yongho Hyun South Korea 7 184 0.4× 300 1.8× 60 0.4× 120 1.2× 179 2.5× 13 492
Mona Mrad Lebanon 12 426 1.0× 394 2.4× 84 0.6× 76 0.8× 23 0.3× 21 648
Karinna Nobbs United Kingdom 7 280 0.6× 120 0.7× 106 0.8× 19 0.2× 24 0.3× 12 363
Sascha Steinmann Germany 10 327 0.7× 195 1.2× 145 1.1× 119 1.2× 28 0.4× 26 488
Marc Oliver Opresnik Germany 6 142 0.3× 121 0.7× 40 0.3× 53 0.5× 146 2.0× 13 411

Countries citing papers authored by Bethan Alexander

Since Specialization
Citations

This map shows the geographic impact of Bethan Alexander's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bethan Alexander with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bethan Alexander more than expected).

Fields of papers citing papers by Bethan Alexander

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bethan Alexander. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bethan Alexander. The network helps show where Bethan Alexander may publish in the future.

Co-authorship network of co-authors of Bethan Alexander

This figure shows the co-authorship network connecting the top 25 collaborators of Bethan Alexander. A scholar is included among the top collaborators of Bethan Alexander based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bethan Alexander. Bethan Alexander is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Alexander, Bethan, et al.. (2025). Communicating sustainability to children through fashion retail third places. Management Decision. 64(2). 498–515.
2.
Alexander, Bethan, et al.. (2025). Metaverse retailing and the customer experience journey: a case study approach. International Journal of Retail & Distribution Management. 53(4). 364–380. 4 indexed citations
3.
Alexander, Bethan, et al.. (2024). Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective. Journal of Retailing and Consumer Services. 82. 104108–104108. 10 indexed citations
4.
Alexander, Bethan, et al.. (2024). Customer-Centric Luxury Fashion Store Experiences: A Case Study Approach. Proceedings of DRS. 1 indexed citations
5.
Alexander, Bethan, et al.. (2024). The role of immersive spaces on the customer experience: An exploration of fashion metaverses. Psychology and Marketing. 42(2). 539–553. 5 indexed citations
6.
Alexander, Bethan. (2024). Customer Experience in Fashion Retailing. Virtual Community of Pathological Anatomy (University of Castilla La Mancha). 1 indexed citations
7.
Alexander, Bethan, et al.. (2022). Towards Transformation: Digitalization, Sustainability and Customer Experience. Fashion Practice. 14(3). 319–328. 4 indexed citations
8.
Alexander, Bethan, et al.. (2022). Limited or Limitless? Exploring the Potential of NFTs on Value Creation in Luxury Fashion. Fashion Practice. 14(3). 376–400. 26 indexed citations
9.
Alexander, Bethan & Anthony Kent. (2021). Tracking technology diffusion in-store: a fashion retail perspective. International Journal of Retail & Distribution Management. 49(10). 1369–1390. 16 indexed citations
10.
Boardman, Rosy, et al.. (2020). Fashion “see-now-buy-now”: implications and process adaptations. Journal of Fashion Marketing and Management. 24(3). 495–515. 9 indexed citations
11.
Alexander, Bethan & Anthony Kent. (2020). Change in technology-enabled omnichannel customer experiences in-store. Journal of Retailing and Consumer Services. 65. 102338–102338. 91 indexed citations
12.
Blázquez, Marta, et al.. (2020). Exploring Millennial's perceptions towards luxury fashion wearable technology. Journal of Fashion Marketing and Management. 24(3). 343–359. 30 indexed citations
13.
Alexander, Bethan. (2019). Commercial, social and experiential convergence: fashion’s third places. Journal of Services Marketing. 33(3). 257–272. 27 indexed citations
14.
Alexander, Bethan & Marta Blázquez. (2019). Store of the future: Towards a (re)invention and (re)imagination of physical store space in an omnichannel context. Journal of Retailing and Consumer Services. 55. 101913–101913. 86 indexed citations
15.
Alexander, Bethan, et al.. (2018). The growing permanence of pop-up outlets within the international location strategies of fashion retailers. International Journal of Retail & Distribution Management. 46(5). 487–506. 14 indexed citations
16.
Watson, Anna, et al.. (2018). The impact of experiential augmented reality applications on fashion purchase intention. International Journal of Retail & Distribution Management. 48(5). 433–451. 155 indexed citations
17.
Alexander, Bethan, et al.. (2016). Inter-industry creative collaborations incorporating luxury fashion brands. Journal of Fashion Marketing and Management. 20(3). 254–275. 8 indexed citations
18.
Alexander, Bethan. (2016). COMMERCE, CULTURE AND EXPERIENCE CONVERGENCE: FASHION’S THIRD PLACES. 516–519. 1 indexed citations
19.
Alexander, Bethan, et al.. (2014). Blurring of the channel boundaries: The impact of advanced technologies in the physical fashion store on consumer experience. University of the Arts London Research Online (University of the Arts London). 1 indexed citations
20.
Lea‐Greenwood, Gaynor, et al.. (1999). News and Views. Journal of Fashion Marketing and Management. 3(3). 269–286. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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