Barbara Borusiak

500 citations
35 papers · 256 · h-index 8

Impact in

  • Marketing top 5%
    • Environmental Sustainability in Business
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Environmental Education and Sustainability

Papers in

    • Environmental Sustainability in Business 11
    • Consumer Retail Behavior Studies 6
    • Consumer Behavior in Brand Consumption and Identification 4
    • Environmental Education and Sustainability 10

Barbara Borusiak

27 papers receiving 244 citations

Peers

Barbara Borusiak
Comparison fields: 5 of 64
  • Marketing 159
  • Management, Monitoring, Policy and Law 59
  • Information Systems and Management 19
  • Applied Psychology 14
  • Food Science 49
Replace Aušra Rūtelionė with:
Aušra Rūtelionė Lithuania
Alexandra Hüttel Germany
İnci Dursun Türkiye
Tasmiha Tarafder Australia
Paul Blaise Issock Issock South Africa
Agnès François-Lecompte France
Lucyna Witek Poland
İsmail Bülent Gürbüz Türkiye
Hsiao-Ping Chang Taiwan
L. W. Petersen Denmark
Barbara Borusiak relative to Aušra Rūtelionė Lithuania Aušra Rūtelionė's profile →
Citations per field
00.5×4.5×
Aušra Rūtelionė · 1×
Citations per year

Countries citing papers authored by Barbara Borusiak

Since Specialization
Citations

This map shows the geographic impact of Barbara Borusiak's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Barbara Borusiak with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Barbara Borusiak more than expected).

Fields of papers citing papers by Barbara Borusiak

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Barbara Borusiak. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Barbara Borusiak. The network helps show where Barbara Borusiak may publish in the future.

Co-authors

The 19 scholars most cited alongside Barbara Borusiak, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Barbara Borusiak Line = papers co-authored together Barbara Borusiak links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 35 papers — load more, or switch the sort, to bring in the rest.

#Work
1 202097
2 202127
3 202122
4 202118
5 202213
6 202411
7 202111
8 20237
9 20246
10
Innowacyjne formaty handlu detalicznego
20115
11 20225
12 20225
13
Automatyzacja personalizacji reklamy internetowej
20154
14 20224
15 20213
16 20173
17 20232
18
Percepcja ekspozycji towarów w sklepie
20171
19
Przyczyny niepowodzenia procesu internacjonalizacji przedsiebiorstw handlu detalicznego
20061
20
Skala działania jako czynnika konkurencyjności przedsiębiorstwa handlowego
20041

About Barbara Borusiak

Barbara Borusiak is a scholar working on Marketing, Management, Monitoring, Policy and Law, Economics and Econometrics, Strategy and Management and Sociology and Political Science, having authored 35 papers that have together received 256 indexed citations. Recurring topics across this work include Environmental Sustainability in Business (11 papers), Environmental Education and Sustainability (10 papers), Consumer Retail Behavior Studies (6 papers), Food Waste Reduction and Sustainability (6 papers), Consumer Behavior and Market Dynamics (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers), Management and Organizational Practices (4 papers) and Polish socio-economic development (3 papers). The work is most often cited by research in Marketing (159 citations), Management, Monitoring, Policy and Law (59 citations), Information Systems and Management (19 citations), Applied Psychology (14 citations) and Food Science (49 citations). Barbara Borusiak has collaborated with scholars based in Poland, Slovakia and Croatia. Frequent co-authors include Andrzej Szymkowiak, Elena Horská, David López‐Lluch, Paola Sánchez‐Bravo, Ľuboš Smutka, Blaženka Knežević, Davide Giacalone, Karel Malec, Inna Čábelková and Aleksandra Gaweł. Their work appears in journals such as Entrepreneurial Business and Economics Review, Frontiers in Environmental Science, Frontiers in Ecology and Evolution, Energies and International Journal of Sustainability in Higher Education.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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